413 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Business
    • 5.0 • 7 Ratings

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    How Hulu Uses Social Media to Create Massive Brand Chatter

    How Hulu Uses Social Media to Create Massive Brand Chatter

    Tatiana Holifield, Head of Brand Social at Hulu, is on the Social Pros Podcast to talk about generating buzz and chatter on social media.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
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    Tatiana Holifield, Head of Brand Social at Hulu, discusses how the Hulu team creates content that gets people talking on social media.
    With a lot of competition, standing out can be a challenge, even for big names like Hulu. Tatiana takes us behind the scenes to look at the strategies that make Hulu’s social content so effective.
    Tatiana talks about generating conversation, interacting with influencers, collaborating with different stakeholders, and also looking at what analytics can tell us.
    She explains the strategy behind promoting new shows and why Reddit is one of the most valuable platforms to use to tap into conversations about TV shows.
    In This Episode:
    7:55 – How Tatiana describes Hulu’s “value proposition” 10:09 – How Hulu’s social team collaborates with third-party producers 14:49 – The struggles of coordinating and planning campaigns in social media 17:46 – Why trust is so important when collaborating with stakeholders 19:42 – How Tatiana plans content for different partners with very different needs 22:15 – Why TV partners prioritize mentions on social media as their primary metric 26:10 – How the Hulu team uses social listening to stay on top of the trends 30:50 – The strategies for dealing with passionate and loyal fanbases 34:31 – Why Reddit is a key platform in the TV world 45:05 – Tatiana’s one top tip for those thinking of becoming a social pro Resources
    Get the new State of Marketing report for free from Salesforce Double your campaign spending with a Snapchat special offer  Visit SocialPros.com for more insights from your favorite social media marketers.

    • 48 min
    How Amtrak Got Creative in Social during the Pandemic

    How Amtrak Got Creative in Social during the Pandemic

    Andy Jasenak, Director of Digital Media at Amtrak, joins this episode of the Social Pros Podcast to share how the iconic railroad service Amtrak managed social during the pandemic.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Supermetrics
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    Director of Digital Media at Amtrak, Andy Jasenak, discusses how Amtrak got creative during a trying year of COVID-19. While many industries were affected by lockdowns, the travel industry was hit particularly hard.
    How do you promote a travel service when everyone’s locked down?
    Rather than slowing things down, Amtrak charged ahead and decided to get creative. Andy shares how Amtrak managed unique and fun social campaigns over Instagram Stories to keep people interested in travel throughout the pandemic.
    He shares how Amtrak values user-generated content from its many passionate brand advocates who help propel the brand across the U.S. Andy also talks more about his background and shares some food for thought for anyone looking to become a social pro.
    In This Episode:
    4:30 – How Amtrak kept people engaged and inspired during the pandemic 6:09 – Amtrak’s strategy to stand out on social media 8:04 – The primary objective for Amtrak on social media 10:13 – Andy takes us behind-the-scenes of Amtrak’s social team setup 15:34 – How Amtrak coordinates responses across different channels 18:22 – How Andy makes a case for new social strategies to the rest of the team 19:35 – Why Amtrak hosted a Jimmy Kimmel mean tweet-style leadership meeting 22:10 – The role of brand advocates and why Amtrak loves user-generated content 25:33 – Amtrak’s creative Instagram Stories campaign 27:49 – How the Amtrak social team works humor and fun into its content so organically 31:18 – How social media differs across all the industries Andy’s worked in 34:44 – Andy shares why music is such an important part of his life 36:55 – Andy gives his top tip for those looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Visit SocialPros.com for more insights from your favorite social media marketers.

    • 43 min
    How to Unlock the Power of Influencer Marketing

    How to Unlock the Power of Influencer Marketing

    Amanda Russell, Professor at the University of Texas & Northwestern University, and author of "The Influencer Code: How to Unlock the Power of Influencer Marketing" joins Social Pros to discuss the power of influencer marketing.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Supermetrics
    Full Episode Details
    Amanda Russell is a university professor, speaker, marketing strategist, and author. She joins the Social Pros Podcast to share her wide-ranging experience and expertise in influencer marketing.
    Her fantastic insights include what influencer marketing is vs. what it isn’t, the common mistakes businesses make, and how to get influencer marketing right.
    Amanda shares the three top misconceptions people have about influencer marketing including what it is and the best way to use it to boost your brand. She also challenges the idea that social media = influencer marketing. She says that just because someone is a content creator does not mean they are just an influencer.
    In This Episode:
    4:43 – What people get wrong about the word “influencer” 6:48 – The three major misconceptions of influencer marketing 10:24 – The importance of trust and why it needs to be prioritized 13:59 – Why influencer marketing is the future of marketing 15:40 – The problem of viewing influencer marketing as a transactional thing 20:57 – The three steps of the “Influencer Code” 24:52 – Why influence is not universal 28:50 – Why businesses need to prioritize building relationships with influencers 34:29 – The important relationship between the marketer and the influencer 41:40 – What businesses can do to shift the way they view influencer marketing 43:35 – Amanda’s top tip for those looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Amanda Russell’s website and book Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min
    How Nasdaq Goes All in on Its People-Focused Social Strategy

    How Nasdaq Goes All in on Its People-Focused Social Strategy

    Kelsey Murray, Associate Vice President, Global Head of Social Media at Nasdaq, joins this episode of the Social Pros Podcast to discuss Nasdaq’s people-focused approach to social.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Supermetrics
    Full Episode Details
    When building a social strategy, it’s easy to get lost in business goals, analytics, and conversion rates. But what about the people at the heart of social media – the customers, partners, business owners themselves?
    Kelsey Murray, Associate Vice President, Global Head of Social Media at Nasdaq, shares her thoughts on why people should be the focus of everything you do in social media.
    A global tech company at heart, Nasdaq is about powering capital markets everywhere and connecting businesses together. Kelsey shares some behind-the-scenes glances at how Nasdaq manages social media and bespoke celebrations for businesses that go public.
    We also hear how her team manages remote working, both as a global team and working with the challenges of the pandemic.
    In This Episode:
    6:20 – Kelsey describes what it’s like working for Nasdaq 8:48 – Who the primary audience of Nasdaq’s social media is and how they’re targeted 11:40 – How Nasdaq’s social team collaborates with different businesses 15:06 – Kelsey walks us through how her team plans campaigns 20:37 – How storytelling fits into Nasdaq’s social media strategy 25:17 – How Kelsey manages and coordinates sensitive information with news broadcasters 29:36 – Nasdaq’s TikTok ventures and how Kelsey broached the topic with the legal team 33:02 – Nasdaq’s approach to mapping out content throughout the year 38:40 – Kelsey’s tips and experiences of working remotely for Nasdaq 42:41 – Kelsey’s top tip for anyone wanting to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min
    Advanced Instagram Strategies You Need to Master

    Advanced Instagram Strategies You Need to Master

    Jenn Herman, Instagram Expert at Jenn’s Trends, joined the Social Pros Podcast in 2020 to share her top Instagram strategies and insights into how Instagram has changed (and hasn’t) over the past few years.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Supermetrics
    Full Episode Details
    Over the past decade, Instagram has earned its place as one of the most popular social media platforms of all time. With more than a billion users, it’s a go-to source for visual content, entertainment and also forms a key part of modern marketing strategies.
    Jenn Herman, Instagram whizz and co-author of "The Ultimate Guide to Social Media Marketing," discusses how while Instagram has been through a lot of changes, ultimately, the strategies remain the same. What worked two years ago will probably still work. It just may need a little tweaking.
    In this revisited "Best Of" episode of Social Pros, we’re looking back at our conversation with Jenn on the best Instagram strategies.
    Jenn takes us through the changes she’s seen over the years on Instagram and how businesses can continue to keep up and leverage the platform to reach new audiences.
    In This Episode:
    5:26 – Jenn explains how she came to co-write "The Ultimate Guide to Social Media Marketing" 7:25 – How Instagram hasn’t really changed despite new features 9:10 – Why Jenn thinks we should post TikTok content on Instagram Reels 12:43 – The best ways to create authentic Reels 15:30 – How to decide the best time to post serious vs. light-hearted content 18:10 – How social media usage has increased during the pandemic 22:08 – Jenn’s prediction for Instagram’s future sharing features 24:25 – Jenn talks about how she managed to co-write and promote her book during the pandemic 30:58 – The challenge of writing about a “moving target” like social media 35:15 – Jenn’s top tip for becoming a social pro Resources
    Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Learn more about Jenn’s Trends Read “The Ultimate Guide to Social Media Marketing” Read Jenn’s book, “Instagram For Business For Dummies” Read Jenn’s book, “Instagram For Dummies” Visit SocialPros.com for more insights from your favorite social media marketers.

    • 38 min
    How to Create a Successful Daily Livestream Show

    How to Create a Successful Daily Livestream Show

    Joseph Jaffe, host and showrunner of the “Joseph Jaffe is not Famous” show (formerly CoronaTV), joins this episode of Social Pros to share his insights and tips on creating a successful livestream show.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Supermetrics
    Full Episode Details
    What does it take to run a successful daily livestream show?
    Joseph Jaffe, host and showrunner of the “Joseph Jaffe is not Famous” show (formerly CoronaTV), joins this episode of Social Pros to take us behind the scenes.
    Joseph has been consistently creating content every day, Monday through Thursday, for a show that aims to spread hope, positivity, optimism, “and if there's time left over, a lil bit of marketing.”
    He explains why content consistency is “branding 101” and why you should commit to a new livestreaming venture for a minimum of two years.
    Joseph shares how he got started and what his plans are for the future of his show. He also explores the importance of community, why he considers his fans “family,” and why he’s made a commitment to diversity on his shows.
    In This Episode:
    5:32 – Why Joseph chose a daily livestream show format 8:11 – Why Joseph chose to create videos rather than a podcast 10:30 – How to stream across multiple social platforms 13:14 – How "Joseph Jaffe is not Famous" has evolved over the past year 16:49 – The delicate balance of interacting with viewers and managing a community 19:44 – How the livestreaming format produces a different type of energy and audience engagement 21:49 – Why Joseph focuses not on data but the quality of his content 26:50 – Joseph’s approach to marketing his show and using the subscription model 30:48 – How Joseph plans to repurpose his existing content during his hiatus 34:44 - Who should and shouldn’t commit to a daily livestream show 40:40 – Committing to a livestream show as an individual vs. as a business 42:52 – Joseph’s top tip for those looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Download the Social Media Metrics template from Supermetrics Visit SocialPros.com for more insights from your favorite social media marketers.

    • 52 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Walking Maverick Consulting ,

Improves my business EVERY TIME!

This show has been so great for me, an entrepreneur, because it goes beyond theory and discusses, real, effective strategies. I was listening to the latest show today and had to stop the car and write down ideas SIX times - I was so inspired.

msmiciklas ,

Great social media podcast!

Jay is a very natural host, setting the mood for some fun and relevant conversation about the world of social media. Great guests and practical, useful information. Invest 30 minutes a week to listen to Social Pros...you'll be happy you did.

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