431 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Business
    • 5.0 • 7 Ratings

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    How to Use Analytics to Make Better Social Media Decisions

    How to Use Analytics to Make Better Social Media Decisions

    Neil Hoyne, the Chief Measurement Strategist at Google, joins the Social Pros podcast to talk about the untapped potential of data and how marketers and social pros alike can leverage it.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Neil Hoyne, Chief Measurement Strategist at Google and author of the book Converted: The Data Driven Way to Win Consumers’ Hearts, is on the Social Pros podcast to address an issue plaguing most organizations today — what do we do with all this data?
    Neil explains that the journey from one data driven decision to ten of them is a gradual and progressive one. He also discusses the need to use timely and relevant data on account of the dynamism of customer behavior.
    Drawing from a few excerpts from his book, Neil answers seemingly simple but pertinent questions such as “why marketers don’t as the right questions” and “whether aspiring marketers should dabble in courses like psychology.”
    In This Episode:
    06:31 - What it takes to handle the monumental amount of data available today 10:16 - Neil highlights the importance of having real-time consumer data 13:15 - Three reasons why marketers don’t ask the right questions 16:07 - What prevents companies from embracing lifetime value 19:55 - How to demonstrate the lifetime value of social media without the math 22:41 - How social pros can successfully chase the same objective as other parts of an organization 26:02 - Neil’s take on whether social media practitioners should also do measurement and analytics 29:59 - Why Neil believes acquisition is the best way to build your business using social media 32:38 - Why all organizations need some semblance of a Chief Digital Officer role 34:46 - Why Neil advises marketing students to work across disciplines 37:08 – Neil’s top tip for those looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Grab the Social Pros Turns 500 free commemorative eBook Neil Hoyne’s Twitter Converted: The Data-Driven Way to Win Customers’ Hearts Visit SocialPros.com for more insights from your favorite social media marketers.

    • 42 min
    What B2B Influencers Get Paid and Why

    What B2B Influencers Get Paid and Why

    Tim Williams, CEO of Onalytica, joins the Social Pros podcast to talk about the power and rising popularity of influencer marketing in the B2B space.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Tim Williams, CEO of Onalytica, is on the Social Pros podcast to discuss the rise of B2B influencers, how much they get paid, and the best practices for working with them.
    Tim takes us into the story of what Onalytica does for brands and shares why he thinks influencers have become so key to the marketing world. He explains that there’s a major trust problem with brands, meaning that marketing is starting to lose its effect – paving the way for influencers to save the day.  
    Tim discusses Onalytica’s recent B2B Influencer Compensation Report and what the data shows about how much influencers are paid around the world. He also shares some red flags that brands and influencers should watch out for before starting a partnership.
    In This Episode:
    4:08 – Tim explains the different stages businesses want to work with influencers 5:58 – Why influencers are replacing the trust that brands have lost 8:14 – How B2B has started to embrace influencer marketing 10:54 - What the B2B Influencer Compensation Report says about payments 14:40 – How the expectations of influencers differ around the world 17:37 – How to measure the effectiveness of B2B influencers 20:25 – Deciding how many influencers and what type of influencers to hire 22:41 – How the demand for influencers is creating new roles in the B2B space 25:40 – Tim explains the difficulty of managing influencers in a broader business structure 28:03 – How Onalytica helps clients determine what employees would make good influencers 30:07 – How the expectations of influencers have changed 35:27 – Tim explains how influencer marketing and account-based marketing will work together 38:56 – Red flags that influencers should be aware of before working with a brand 43:58 – Tim’s top tip for someone wanting to become a social pro or an influencer marketing manager Resources
    Get the new State of Marketing report for free from Salesforce B2B Influencer Compensation Report Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min
    Adweek’s Expert Insights for Engaging Audiences

    Adweek’s Expert Insights for Engaging Audiences

    Jess Zafarris, Director of Audience Engagement at Adweek, joins the Social Pros podcast to chat about one of the most important aspects of social media - audience engagement.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Jess Zafarris, Director of Audience Engagement at Adweek and author of the book Once Upon a Word, knows how to get people talking online. As head of audience engagement, it’s her job to ensure that social content sparks conversation while also telling an accurate story of the latest news.
    Jess explains what it’s like to engage with people with different levels of expertise due to Adweek’s highly varied audience. We’re also taken behind the scenes of how the Adweek weekly Twitter chats came to be, how its TikTok strategy is going, and what it takes to create engaging pieces of content.
    We hear how Jess balances the creator vs. reporter side of her role and blends informative content with fun, creative content to get the most engagement. Jess also gives some examples of brands she thinks are killing it in the world of audience engagement and shares some of her favorite campaigns she’s seen brands take on.
    In This Episode:
    3:30 – What it’s like managing social media for a publication 4:47 – How Adweek creates content for such a broad audience 6:35 – Jess explains how they manage their content calendar 8:46 – How Jess’ role fits into a journalistic environment 13:01 – Jess explains Adweek’s TikTok strategy 16:33 – How long it takes to create content 19:11 – How social media has changed over the course of the pandemic 22:32 – Jess says who she thinks is nailing audience engagement on social media 27:17 – How effective cross-promotion programs can be across different brands and subjects 30:44 – Crafting a balance between creative content and statistics-driven content 32:58 – Why Jess thinks “metaverse” should be in the dictionary 34:39 – How brands are preparing for the metaverse 36:18 – Jess tells us about her book and side projects in etymology 38:26 – Jess’ top tip for anyone looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Adweek’s website Adweek’s Twitter Jess Zafarris’ Twitter Useless Etymology’s Twitter Visit SocialPros.com for more insights from your favorite social media marketers.

    • 41 min
    Becoming a Social Pro: Insight From 500 Episodes (And Counting)

    Becoming a Social Pro: Insight From 500 Episodes (And Counting)

    Marking this incredible milestone, our very own Jay Baer, Anna Hrach, and Adam Brown sit down to discuss the most important (and surprising) lessons learned over 10 years of the Social Pros podcast in this special one-off webinar.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    With more than 500 interviews with hundreds of industry-leading social specialists under their belts, hosts Jay Baer, Anna Hrach, and Adam Brown look back over the developments that have shaped social pros roles in the last decade.
    In this very special episode, the hosts share insights from previous Social Pros guests about the changes, evolutions, and the biggest surprises in social media since the podcast began. They also revisit some of the very best tips and advice from the experts over the years.
    The hosts go on to discuss what’s in store for the future of a social pro and what developments you can expect to see in social media roles in the next ten years. They also share their one dream guest they’d like to interview on the Social Pros podcast.
    Discover all the key findings and insights from 500 episodes (and counting) in our companion eBook, where you can also check out the video version of the webinar.
    In This Episode:
    3:22 – Jay reflects on the early days of the Social Pros podcast 4:50 – Adam shares what it’s been like talking to different social pros over the years 8:26 – Why Social Pros’ success is all down to featuring great guests 12:37 – The biggest surprises in social media over the last ten years 15:24 – What a previous guest had to say about producing authentic content 17:58 – How social media has become part of customer care 20:22 – How social media has changed so much over the last decade 26:24 – Why the role of a social pro has evolved so drastically 28:43 – Predictions on what skills future social pros are likely to need 32:11 – The top guest tips for anyone looking to become a social pro 40:48 – Dream guests Jay, Adam, and Anna would love to see on the show Resources
    Grab the Social Pros Turns 500 free commemorative eBook Visit SocialPros.com for more insights from your favorite social media marketers.

    • 50 min
    Special Social Pros Holiday Announcement

    Special Social Pros Holiday Announcement

    We’re skipping our usual podcast this week but will be back on December 31 with a special episode to mark a huge milestone...
    To mark the Social Pros podcast reaching its 500th episode, we ran a live webinar to talk about what we’ve heard and learned over the past 500 episodes.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    In this webinar and the special podcast episode to follow, host Jay Baer and co-hosts Anna Hrach and Adam Brown join together to celebrate one of the longest-running marketing podcasts hitting its 500th episode. The Social Pros hosts discuss different episodes, favorite guests and looks at some of the very best advice our guests have given listeners over the years.
    To mark the celebration, we’ve also produced a companion guide eBook that we’re really proud of. It features different highlights from the show, exclusive insights from social media experts, and gives a full rundown of the history of this podcast. To download it for free, head to this link.
    For those who couldn’t make the live show on December 22, the podcast episode will be available on December 31. Until then, Happy Holidays and Merry Christmas from all of us at Convince and Convert!
    Resources
    Grab the Social Pros Turns 500 free commemorative eBook Visit SocialPros.com for more insights from your favorite social media marketers.

    • 2 min
    How MTV Uses Social Media to Turn Fans into Friends

    How MTV Uses Social Media to Turn Fans into Friends

    Kristen Maldonado, Senior Manager of Social Media at MTV, joined the Social Pros podcast for a chat about building a strong community of loyal fans.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Kristen Maldonado, Senior Manager of Social Media at MTV, is on the Social Pros podcast to share how the team over at MTV managed to build such a fantastic community and fan base.
    As a lover of pop culture herself, Kristen appears to have the perfect job. Kristen explains that rather than relying on boring, false Tweets and overly manufactured campaigns, the approach at MTV is more about posting from one fan to another. The social media team at MTV are all huge fans of the artists and movies they post about, which goes a long way in making the content feel more authentic and exciting.
    This, Kristen explains, is key to building a strong community and boosting engagement with fans.
    Kristen talks about why MTV prioritizes social listening, and she also shares a glimpse into how they put together Instagram campaigns and test out different content formats. She also explains how being a content creator on the side has helped her in her career and why it’s her top tip for other social pros.
    In This Episode:
    3:44 – Kristen explains how the MTV social team are just as excited as the fans 5:30 – How the MTV social team manages to produce so much content with a small team 7:24 – How MTV’s social team members collaborate with different content calendars 9:50 – The balance between pre-planned content and posting lightning-fast reactions to news stories 10:42 – The role of social within the MTV brand as a whole 13:14 – Kristen explains how they coordinate with artists and how it plays out to the fans 16:55 – How the social team at MTV put together such a successful IGTV campaign with celebrities 20:11 – How MTV’s social team tests different content formats 23:18 – How the voice of MTV’s social channels came to be 26:34 – What MTV looks for when hiring new team members 28:33 – Why having a content creator background is so helpful for a social media career 32:33 – Kristen gives her top pick for an underrated show everyone should watch 35:26 – Kristen’s top tip for those looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Kristen’s YouTube channel about pop culture  Visit SocialPros.com for more insights from your favorite social media marketers.

    • 38 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Walking Maverick Consulting ,

Improves my business EVERY TIME!

This show has been so great for me, an entrepreneur, because it goes beyond theory and discusses, real, effective strategies. I was listening to the latest show today and had to stop the car and write down ideas SIX times - I was so inspired.

msmiciklas ,

Great social media podcast!

Jay is a very natural host, setting the mood for some fun and relevant conversation about the world of social media. Great guests and practical, useful information. Invest 30 minutes a week to listen to Social Pros...you'll be happy you did.

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