Social Pros Podcast Convince & Convert

How does Marvel connect with fans of all ages, hailing from every corner of the world, and speak to them in a way that truly resonates? Join us on this episode of Social Pros as we delve into Marvel’s incredible social strategy with their Executive Director of Social Media, Adri Cowan.  

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Marvel is a global phenomenon that transcends generations, so how do their social media team create a unified strategy that speaks to their vastly diverse audience? 

On this episode of Social Pros, we are joined by Adri Cowan, Executive Director of Social Media at Marvel and The Walt Disney Company. 

Adri shares an overview of her role, how she taps into fandom and loyalty and how her and her team keep their strategy unified yet adaptable. 

Plus, she shares the ways in which user-generated content plays a part in her work, her measures for success and how she tackles burnout within her team. 

In This Episode: 

3:15 – What Adri’s role at Marvel involves  
5:03 – How Adri became part of the Marvel team 
7:31 – How Marvel adjusts its social strategies across the Marvel universe 
9:52 – Building a unified social media strategy 
12:23 – Strategies for building loyalty in the fan base  
14:12 – How Marvel harnesses user-generated content  
16:41 – How Adri helps her team tap into trending content  
19:29 – Celebrating and measuring successes at Marvel  
23:02 – The challenges of managing a fast-moving team without suffering burnout  
25:41 – Adri’s top places for seeking inspiration 
27:05 – The Marvel character Adri thinks would have the best social media presence in real life  
29:14 – The final two questions and Adri’s tip for social pros 

Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Find out more about Content Marketing World 
Connect with Adri on LinkedIn 
Follow Adri on Twitter/X 
Follow Adri on Instagram 

Visit SocialPros.com for more insights from your favorite social media marketers. 

Stephanie Garcia, Director of Communications at Agorapulse, will be on this episode of Social Pros to share her tips for succeeding with live video. Whether you're a beginner or a seasoned pro, Stephanie's advice will help you take your live video game to the next level. 
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 
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TikTok has changed how we think about live video. However, it has a track record of humanizing brands and building instant rapport with audiences.  

So, how can social pros thrive on ‘live’? 

Stephanie Garcia, Director of Communications at Agorapulse, joins this episode of Social Pros to share best practices, no-nos and everything in between. 

She tells us about how she approaches live video at Agorapulse, the first steps you can take today and how you can become confident on camera. 

Plus, she shares tips for agencies introducing their clients to live video and we explore her own business, Lights, Camera, Live. 

In This Episode: 

0:00 – Introduction  
4:15 – How are brands using live video today? 
6:27 – A quick dive into Agorapulse 
7:28 – Convincing the C-suite to use live video 
10:33 – The broad spectrum of live video for business 
13:35 – How TikTok has changed live video 
16:54 – How do you prepare for live? 
19:47 – Ways agencies can approach clients about live video 
25:56 – What to expect from Stephanie’s workshops 
32:50 – Repurposing and repackaging live video content 
39:30 – Stephanie’s final two 
42:27 – Outro

Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Connect with Stephanie on LinkedIn 
Follow Stephanie on Twitter/X 
Follow Stephanie on Instagram 
Check out Lights, Camera, Live 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 

We revisit episode 544 of Social Pros with Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, as she unpacks the brand’s distinctive social strategy and provides top tips and tricks for social pros. 

 
Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

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We all know how fast-paced social media is. It simply does not sleep.  

There are many brands out there whose social media speed and efficiency are off the charts. One of them is the skincare and beauty brand, Glossier. So how do they do it? 

Here, we revisit episode 544 where we ask their Senior Manager of Social & Digital Content, Jamie Dinar, about their ‘secret sauce’. 

Jamie explains how her team is empowered to act fast and says that clear communication between colleagues is key to being proactive in social. 

Plus, she explores how they replicate in-store customer experiences online, keep their brand voice united and stay in touch with their community. 

In This Episode: 

0:00 - Introduction 
1:07 – Introducing Jamie Dinar 
2:37 – How Glossier came to be a legendary brand on social 
4:52 – What Jamie’s role looks like 
9:08 – Do Glossier eat, sleep and breathe social? 
15:03 – How Glossier tap into their vast community 
18:09 – Optimizing to keep brand voice across platforms 
21:24 – Replicating in-store experiences online 
24:06 – Jamie’s TikTok Live experiences 
28:30 – Jamie’s Final Two 
30:41 – Outro  

Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Connect with Jamie on LinkedIn 
Follow Glossier on Twitter 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 

Once you hit ‘publish’ on a piece of core content, it’s easy to get caught up in the production cycle before starting on something new. But when you don’t repurpose your pillar content, you miss the opportunity to extend its life and maximize its potential. This episode of Social Pros with Content 10x founder and CEO, Amy Woods, is full of tips to help you get started. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

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Are you serious about maximizing the potential of your content?  

Social pros spend hours making each piece of core content. But in doing so, it’s possible to neglect to see the potential value that comes from repurposing it. 

On this episode of Social Pros, we speak to Amy Woods, founder and CEO of content repurposing flagbearers Content 10x.  

Amy shares the story and purpose behind Content 10x, the key benefits of content repurposing and how she and her team help B2B clients find the true potential of their videos, podcasts and written content. 

Plus, she explains her ‘content waterfall’ method, shares what she has learned from speaking to social pros on her podcast, B2B Content Strategist, and tells us about her opinions on how to best use AI.  

In This Episode: 

0:00 – Introduction 
3:57 – What do Content 10x do? 
7:26 – How content repurposing can benefit social teams 
13:39 – What stands in the way of repurposing 
16:19 – Why social teams could be sitting on a goldmine of great content 
18:37 – Amy explains the ‘content waterfall’ approach 
25:13 – Findings from Amy’s podcast, ‘B2B Content Strategist’ 
35:16 – Amy’s Final Two 
37:48 – Outro  

Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 
Connect with Amy on LinkedIn 
Follow Amy/Content 10x on Twitter 
Follow Amy on Instagram 
Visit the Content 10x website 

Amy’s previous appearances: 

How to Repurpose Your Content on Social for Maximum Results (2019) 
Why Writing is Still the Key to Social Media Success (2021) 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 

If you’re feeling the pressure as a social media manager, this episode of Social Pros is for you. We welcomed Hannah Tooker, VP of Content at LaneTerralever, to talk about why social pros don’t need to know it all and what we can do instead. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 
ICUC 
Full Episode Details  

With new platforms popping up, ever-changing trends, and a mass of competition, social pros have a lot to keep up with. But in this episode of Social Pros, our guest wants to take the pressure off social media managers. 

Hannah Tooker, VP of Content at LaneTerralever, joins this episode to give us a behind-the-scenes look at how she manages social media strategies for brands while offering tips for other social pros. She explains that social pros can’t always be “everything to everyone” – and why that’s okay! 

We dig into core topics such as tone of voice, tailoring strategies per channel, knowing your audience, and more. She also shares how she helped to launch a highly successful campaign for PetSmart. 

In This Episode:
3:02 – Hannah’s role at LaneTerraleaver 
4:28 – The challenge of staying ahead on social  
7:38 – When to push on new ideas with clients 
10:39 – Cleaning up after bad advice clients have received in the past 
13:20 – How Hannah coaches clients  
16:08 – Getting the tone of voice right for brands 
17:37 – Hannah describes a successful campaign she worked on for PetSmart Charities  
23:01 – How to navigate big changes in the social media landscape 
26:43 – How Hannah began her social pro career  
29:25 – The final two questions 

Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 

 

Visit SocialPros.com for more insights from your favorite social media marketers. 

It’s easy to get distracted by the trends, new platforms, and brands that are social media stars in their own right. But how do you create a strategy that’s right for your brand?
This episode of Social Pros with Mariya Spektor, Director of Content, Social Media at Social Chain, has some tips you won’t want to miss. 

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: 

Salesforce Marketing Cloud 
ICUC 
Full Episode Details  

It should go without saying. Social media is all about the people, and yet if your social media strategy is caught up in trying to go viral or become the next Wendy’s, you might not get the results you hope for. 

In this episode, we spoke with Mariya Spektor, who is the Director of Content for Social Media at Social Chain. We chat about the importance of building a community and how there’s often a disconnect for brands who are going about social the wrong way.  

For Mariya, she sees a lot of brands practicing “savage social” (think Wendy’s and Ryanair) when it doesn’t match their brand tone. Instead, Mariya shares some tips on building a strategy that puts people first. 

We also discuss different platforms and whether Threads is the next Twitter rival, how some brands are monetizing TikTok content, and why there’s a compromise to be made between speed and creativity.  

In This Episode: 

00:00 - Introduction 
03:36 – Why community is so important in social media 
06:30 – Why some brands face a community disconnect  
08:32 – Which brands get “savage social” right 
15:31 – How brands can set themselves up for success 
20:44 – Mariya’s experiences of TikTok shopping  
26:00 – Predictions on the future of Threads  
30:20 – The challenge of keeping up with different social media platforms  
32:16 – Speed vs. creativity – which matters most? 
35:48 – Staying on trend in social media 
38:03 – The big two questions 

Resources 

Schedule a consultation with ICUC 
Grab your free Social Media Audit Bundle 

 

Visit SocialPros.com for more insights from your favorite social media marketers.