100 episodes

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

Spa Marketing Made Easy Podcast Daniela Woerner: Licensed Aesthetician

    • Business

Spa Marketing Made Easy Podcast is a place where we share simple, proven strategies just for spa industry professionals, to help you get more clients in the door so you can create a life you love.

    SMME #129 Reaching 7-Figure Celebrity Aesthetician Status Through PR With Alana and Jared Mitchell

    SMME #129 Reaching 7-Figure Celebrity Aesthetician Status Through PR With Alana and Jared Mitchell

    It’s publicity month on The Spa Marketing Made Easy podcast, and here to join me are my now third-time guests, Alana and Jared Mitchell of Skincare by Alana!

    If you’re not familiar with their backstory, Skincare by Alana started in humble beginnings inside a 70 square foot day spa room, which they’ve scaled into a multiple 7-figure business that has cultivated over 25 million dollars in product and services sales.

    • 52 min
    SMME #128 How to Recession Proof Your Spa Business

    SMME #128 How to Recession Proof Your Spa Business

    This week’s podcast episode is pulled from a training I did for clients and members of my paid programs at the end of February 2020, and was slated for release for late April. My team and I have decided, now is a better time!

    While the spread of COVID-19 has sparked a downturn that will take time to recover from, I’m optimistic that the timeframe will not take nearly as long as it did in the past and that these steps will serve you well as we come back from this, and we WILL come back from this.

    • 39 min
    SMME #127 Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo

    SMME #127 Pushing Past Fear to Get Publicity and Impact Millions with Selena Soo

    In this episode of Spa Marketing Made Easy, I had the honor of sitting down with my business coach and mentor, Selena Soo, who is the ultimate connector and the founder of Impacting Millions, where she has taught thousands of students how to step into the spotlight to gain publicity for their brands and businesses, but was once afraid to step into the spotlight herself.

    • 31 min
    EP #126 #Beautybomb - The Fitzpatrick Scale

    EP #126 #Beautybomb - The Fitzpatrick Scale

    Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.

    In this week’s #Beautybomb, I’m talking about The Fitzpatrick Scale and how it’s used in classifying skin types and how it’s used in aesthetics.

    • 10 min
    EP #125 Securing Publicity for Your E-Commerce Brand with Lynya Floyd

    EP #125 Securing Publicity for Your E-Commerce Brand with Lynya Floyd

    Listen in as I chat with Lynya Floyd, a journalist and media maven with 20+ years experience in the health and wellness media realm who has worked for household name publications like Glamour, Seventeen, Essence, and Family Circle. Needless to say, she’s a total pro, and she’s here to give you a crash course in securing publicity for your brand.

    • 40 min
    SMME #124 #Beautybomb - Sugaring

    SMME #124 #Beautybomb - Sugaring

    Welcome to our weekly #Beautybomb, a burst of info on the latest and greatest ingredients, products, and treatments in the spa industry to help you expand your knowledge and stay on top of your game as an aesthetic expert.

    In this week’s #Beautybomb, I’m talking about the hair removal method that’s gaining widespread popularity in the aesthetic space, and that’s sugaring!

    • 7 min

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