285 episodes

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.

Speaking Your Brand: Public Speaking for Women Carol Cox

    • Business
    • 5.0 • 8 Ratings

More and more women are making an impact by starting businesses, running for office, and speaking up for what matters. Whether you want to craft a business presentation, a keynote, a workshop, or a TEDx talk, you’ll learn how to create compelling content, pitch conferences and organizations, and persuasively communicate your message to your audience. Listen in as Carol Cox, entrepreneur, and speaker, and TV Democratic political analyst, interviews and coaches purpose-driven women to shape their message, grow their companies, and become recognized as influencers in their field. Are you ready to create an impactful brand and signature talk to support your business and empower others in a transparent and transformational way to change the experience of women in business, at work, and in leadership? This is Speaking Your Brand - your place to learn how to persuasively communicate your message to your audience.

    Going Bold with Your Thought Leadership Message with Jodi Flynn

    Going Bold with Your Thought Leadership Message with Jodi Flynn

    Do you sometimes wonder how BOLD you want to be with your thought leadership message?
    You know you have something important and impactful to say, but you’re a bit uncertain on how it will be received and if there will be any backlash.
    I have definitely experienced this - and the benefits have far outweighed any negativity.
    My guest is Jodi Flynn, who is the founder of Women Taking the Lead, which helps corporate women advance in leadership, and the host of the Women Taking the Lead podcast.
    Jodi recently graduated from our Thought Leader Academy, where she worked on her thought leadership message and signature talk.
    Jodi and I talk about:
    The types of speaking engagements Jodi was comfortable doing - and why she wanted to do something different What her bold thought leadership message is The hesitancy she had around sharing her message - and how she got past it A story from her childhood that influenced the work she does Why *you* are the messenger for your message  
    This is the audio from a recent LinkedIn Live. You can watch the video at https://www.linkedin.com/video/event/urn:li:ugcPost:6930483939065118720/. 
     
    About My Guest: Jodi Flynn, founder of Women Taking the Lead, is an Executive Leadership Coach, Podcaster, Author, Speaker, and Workshop Facilitator. A Certified Professional Coach (PCC) through the International Coach Federation (ICF), women leaders hire Jodi to develop the skills needed to thrive in Senior Leadership. She is the host of the critically acclaimed Women Taking the Lead podcast, and an Amazon bestselling author with her book, Accomplished: How to Go from Dreaming to Doing. Jodi has spoken at the Massachusetts Conference for Women, the Maine Bankers Association Women in Banking and Emerging Leaders Conferences, and the Michigan Bankers Association Rising Leaders Conference. She is the President of the board for The Maine Women’s Conference and has been featured in Entrepreneur and Forbes Magazine.
     
    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/282/ 
    Jodi’s website: https://womentakingthelead.com
    Register for our Summit Speakers Reunion on June 21 (it’s free): https://www.speakingyourbrand.com/reunion/ 
    Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
     
    Connect on social:
    Carol Cox on LinkedIn = https://www.linkedin.com/in/carolcox Jodi Flynn (guest) on LinkedIn = https://www.linkedin.com/in/jodiflynn   
    Related Podcast Episodes:
    Episode 232: Are You an Influencer, an Expert, or a Thought Leader? with Carol Cox Episode 233: 3 Types of Thought Leadership Models with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox

    • 29 min
    6 Winning Ways to Open and Close Your Talks with Carol Cox

    6 Winning Ways to Open and Close Your Talks with Carol Cox

    How should you open and close your talk?
    When we work with our clients on their signature talks using our framework, we always make sure to have a strong opening and closing.
    In the beginning, you want to make a good impression and set the right tone.
    You may also be nervous, so feeling confident about how you’re going to open your talk can make you feel better.
    At the end of your talk, you want to leave the audience feeling satisfied AND wanting more.
    In this episode, I’m sharing with you:
    6 ways you can open your talk Examples from my own talks and from our clients How to choose which way to open your talk depending on the format of the event and the size of the audience What to do when you get to the event and you realize your planned opening isn’t going to work How to close your talk, including what not to do!  
    Register for our Summit Speakers Reunion on June 21 (it’s free): https://www.speakingyourbrand.com/reunion/ 
    Speakers from our past Brave. Bold. Beyond. Live Virtual Summits are joining us to talk about:
    What is was like to create a transformational TED-style talk Being vulnerable with their story and any concerns they had - and whether they had any vulnerability hangovers afterwards! How delivering this kind of talk (transformational vs. informational) helped them to see themselves as a different kind of speaker than they may have been used to How the coaching they received from us helped them to create their talks What they’ve been doing since the summits  
    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/281/ 
    Register for our Summit Speakers Reunion on June 21 (it’s free): https://www.speakingyourbrand.com/reunion/ 
    Join our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 
    Connect on LinkedIn = https://www.linkedin.com/in/carolcox
     
    Related Podcast Episodes:
    Episode 137: The Missing Ingredients in Your Stories [Storytelling Series] Episode 153: Threading a Story Throughout Your Signature Talk with Amber Hawley [Coaching] Episode 193: Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox [Storytelling Series]  

    • 31 min
    Making the Shift from Expert Presenter to Storyteller in Your Keynotes with Katie Anderson

    Making the Shift from Expert Presenter to Storyteller in Your Keynotes with Katie Anderson

    Last year on this podcast, I did several episodes about the distinction between being an expert and a thought leader.
    As speakers, we often get stuck in what I call “the expert trap.” We get comfortable training and teaching in our area of expertise and we think that’s the only way to provide value to our audiences.
    The way out of this is to incorporate more of your personal journey and storytelling into your talks and to believe that providing your audiences with transformation is more important than information.
    My guest on the podcast is Katie Anderson, an internationally recognized leadership and learning coach, consultant, and professional speaker.
    Katie and I have been working together since the beginning of the year on her new keynote and helping her incorporate more storytelling and performance aspects into her delivery.
    Katie and I talk about:
    Why she wanted to get out of the expert trap and add more storytelling into her keynotes What the process has been like for her and what doubts she had The results so far from delivering two keynotes this year How she developed her own voice from the blog and book writing she’s been doing since 2015 The power of the pause and silence And much more!


    About My Guest: Katie Anderson is an internationally recognized leadership and learning coach, consultant, and professional speaker, best known for inspiring individuals and organizations to lead with intention and increase their personal and professional impact. Katie is passionate about helping people around the world learn to lead and lead to learn by connecting purpose, process, and practice to achieve higher levels of performance. Her book Learning to Lead, Leading to Learn: Lessons from Toyota Leader Isao Yoshino on a Lifetime of Continuous Learning is an international #1 Amazon bestseller.
     
    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/280/ 
    Katie’s website: http://kbjanderson.com/
    Katie’s book “Learning to Lead, Leading to Learn”: https://kbjanderson.com/learning-to-lead/ 
    Register for our Summit Speakers Reunion on June 21 (it’s free): https://www.speakingyourbrand.com/reunion/ 
    Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 
    Connect on social:
    Carol Cox on LinkedIn = https://www.linkedin.com/in/carolcox Katie Anderson (guest) on LinkedIn = https://www.linkedin.com/in/kbjanderson/ Katie Anderson (guest) on Twitter = https://twitter.com/kbjanderson  
    Related Podcast Episodes:
    Episode 232: Are You an Influencer, an Expert, or a Thought Leader? with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox Episode 271: Providing Transformation vs. Information with Carol Cox

    • 34 min
    Building Trust and Connection Through Vulnerability with Dr. Katrina Skinner

    Building Trust and Connection Through Vulnerability with Dr. Katrina Skinner

    Do you have an experience that happened to you that you’re reluctant to share with your audience?
    What would happen if you did?
    So often we feel like our stories are too uncommon or unrelatable or not interesting enough to include in our talks.
    What I see happen is that speakers generalize their stories - and by doing so they remove what makes a great story.
    It may seem counterintuitive, but it’s the specificity and details of our stories, the very thing we think is uncommon, that makes them powerful.
    Sharing a deeply personal story, one that shaped who you are and how you understand yourself, is what can connect you to your audience and build trust.
    Building trust with your audience is especially important if you want to help them go deeper and think differently. You have to go first.
    Being vulnerable is not always easy. You may wonder if you’re sharing too much or if your audience will look at you differently.
    But, the rewards are well worth it - not only for the audience but for your own personal development and confidence.
    My guest is Dr. Katrina Skinner, a pediatrician who is also the founder of Women in Pediatrics, an organization that provides unique, practical educational content and opportunities for female pediatricians.
    Katrina recently hosted an in-person retreat for Women in Pediatrics and she opened the event with her keynote talk sharing a very personal and vulnerable story.
    I invited Katrina on the podcast to talk about that experience and what she learned from it. 



    About My Guest: Six weeks after residency graduation, Dr. Katrina Skinner opened the doors to her pediatric practice in her rural Alabama hometown. Twelve years later, she and her team serve thousands of their community’s children as a Patient Centered Medical Home. 
    Dr. Skinner serves as the President of the Alabama Chapter of the American Academy of Pediatrics, where she advocates for children and pediatricians across the state, from working with legislators to negotiating with payors to make sure Alabama’s children and the physicians who serve them are fairly represented. Dr. Skinner is also the founder of Women in Pediatrics, an organization that provides unique, practical educational content and opportunities for female pediatricians.
     
    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/279
    Katrina’s website = https://www.katrinaskinner.com/
    Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 
     
    Connect on social:
    Carol Cox on LinkedIn = https://www.linkedin.com/in/carolcox Dr. Katrina Skinner (guest) on LinkedIn = https://www.linkedin.com/in/katrina-skinner-md-faap-0a61011b2/ Dr. Katrina Skinner (guest) on Instagram = https://www.instagram.com/katrinaskinner_md/


    Related Podcast Episodes:
    Episode 192: The Cure for Vulnerability Hangovers with Carol Cox Episode 193: Five Kinds of Stories to Share in Your Thought Leadership Content with Carol Cox Episode 263: Finding the Emotional Heart of Your Message with Carol Cox

    • 21 min
    Co-Creating with Your Audiences with Shannon Hughes

    Co-Creating with Your Audiences with Shannon Hughes

    I took an improv class a couple of years ago and it has been incredibly helpful to me as a speaker, so much so that I had the attendees at our recent in-person client retreat do some improv games (they appreciated it, I swear!).
    Improv is not only useful for getting into your body as a speaker on a stage; improv is also a philosophy of engagement, vulnerability, and co-creation.
    This is what I talk about with my guest Shannon Hughes in this episode. Shannon melds business strategy with improv training techniques to embolden trustful communication, belonging, and transformational leadership.
    Whether you have in-person or virtual speaking engagements coming up, you’ll get a lot out of our conversation.
    Shannon and I talk about:
    How to use the improv “yes and” technique to push past fear Breaking the fourth wall to engage your audience in conversation Tools to get your audience engaged, especially during virtual presentations The scaffolding techniques Shannon uses to engage audiences  
    About My Guest: Shannon Hughes is an experiential trainer with a calling to enliven creativity, confidence and easeful collaboration in groups of all shapes and sizes. In her practice, Enlivened Studios, she melds business strategy with improv training techniques to embolden trustful communication, belonging and transformational leadership
     
    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/278/ 
    Get Shannon’s free download on writing your manifesto: https://www.enlivenedstudios.com/manifesto 
    Get Shannon’s free download on how to liven up your virtual gatherings: http://www.enlivenedstudios.com/download 
    Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 
     
    Connect on social:
    Carol on LinkedIn = https://www.linkedin.com/in/carolcox Shannon (guest) on LinkedIn = https://www.linkedin.com/in/shannondeanhughes/ Shannon (guest) on Instagram =  https://www.instagram.com/shannondeanhughes/

    Related Podcast Episodes:
    Episode 251: What Makes Public Speaking Unique as a Medium with Carol Cox and Diane Diaz  

    • 32 min
    The Authority Gap Women Face and What to Do About It with Mary Ann Sieghart

    The Authority Gap Women Face and What to Do About It with Mary Ann Sieghart

    I’m going to start this podcast with a bit of a controversial question: Why do we (and, yes, I said we) often feel much more uncomfortable having a woman in a position of authority than we do men? My guest Mary Ann Sieghart is a London-based journalist and broadcaster and author of the new book “The Authority Gap: Why women are still taken less seriously than men, and what we can do about it.”
    The authority gap isn’t just a challenge of how men see women but also how we as women see other women in positions of power and authority. 
    As women we have to go beyond “lip service feminism” - it’s important that we are aware of our own biases so we can correct them. Think about some of the choices you make, from the books you read to the television broadcasters you listen to. How many are women? 
    This is a wide-ranging and important conversation about why women have struggled to get into more leadership positions, from companies to governments, and even when they do, why they’re taken less seriously.
    In this episode, Mary Ann and I talk about:
    Why she felt compelled to write her book and how she defines the authority gap Why it isn’t just about getting more women in senior leadership roles The awkward interaction between Mary McAleese, President of Ireland, and Pope John Paul II that’s a perfect example of the authority gap Why we shouldn’t mistake confidence for competence and how likability and warmth affect women leaders What surprised Mary Ann about the research she found - and what made her optimistic The types of public speaking that Mary Ann enjoys

    About My Guest: Mary Ann Sieghart is a London-based journalist and broadcaster who has worked for the Times, the Independent, the Economist, the Financial Times, and the BBC. Her new book is called “The Authority Gap: Why women are still taken less seriously than men, and what we can do about it.” She researched this book as a Visiting Fellow of All Souls College, University of Oxford.
     
    About Us: The Speaking Your Brand podcast is hosted by Carol Cox. At Speaking Your Brand, we help women entrepreneurs and professionals clarify their brand message and story, create their signature talks, and develop their thought leadership platforms. Our mission is to get more women in positions of influence and power because it's through women's stories, voices, and visibility that we challenge the status quo and change existing systems. Check out our coaching programs at https://www.speakingyourbrand.com. 



    Links:
    Show notes at https://www.speakingyourbrand.com/277/
    Get Mary Ann’s book “The Authority Gap”: https://www.maryannsieghart.com/the-authority-gap/ 
    Download our FREE workbook on how to position yourself as a thought leader: https://www.speakingyourbrand.com/guide/. 
    Schedule a consult call with us to talk about creating your signature talk and thought leadership platform: https://www.speakingyourbrand.com/contact. 
     
    Connect on LinkedIn:
    Carol Cox = https://www.linkedin.com/in/carolcox Mary Ann Sieghart (guest) = https://www.linkedin.com/in/mary-ann-sieghart-17a27891/ 


    Related Podcast Episodes:
    Episode 92: Deconstructing My TEDx Talk: Why We’re Uncomfortable with Women in Power with Carol Cox Episode 162: Why We're #ChoosingWomensVoices - and You Should Too Episode 163: A Feminist Approach to Public Speaking with Carol Cox Episode 241: The Expert Trap: What Holds Women Back from Thought Leadership with Carol Cox  

    • 47 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Lisa Princic ,

Full of relevant business mentorship

Carol is truly a master of her craft. The topics in her podcast cover the whole range of what entrepreneurs need to know in order to grow a successful brand. I've learned so much about how to build my core message and tell my story through her. Combined with her mission, she's so fun to follow.

mycampusGPS ,

My favourite podcast! Useful info in every episode

I listen to a lot of podcasts and Speaking Your Brand with Carol Cox is the most consistent for offering useful, actionable content in every episode. I learn something new (that I can actually use!) every time I listen. The content goes beyond public speaking. It has helped me refine my message and deliver it in many different formats (video and written, as well as presentations). Carol is engaging, intelligent, and generously delivers so much value in her shows. I recommend this podcast to all my friends, and I recommend it to you!

Shelli Warren ,

I'm so excited for this new podcast!

My iTunes Favorites now holds Speaking Your Brand podcast. I love having experts of this caliber in my earbuds every week!

Top Podcasts In Business

Pushkin Industries
iHeartPodcasts
NPR
Braden Dennis & Simon Belanger
Tim Ferriss: Bestselling Author, Human Guinea Pig
TED

You Might Also Like

Natalie Eckdahl, MBA
Dave Stachowiak
Amy Porterfield
BusinessMadeSimple.com
TED
Jasmine Star