SRAMcast SRAM and SimplyStu

Most people know Chef Chris Cosentino from watching the Food Network. A judge on Top Chef, and a star on a long list of other shows on the network, Cosentino has become a household name among foodies. What fans of his cooking might not know, is that he absolutely loves cycling in all its many forms: Road, Mountain, commuting… he does it all. And he does it with a joy that is infectious. Get to know this celebrity SRAM Ambassador in our latest SRAMcast interview.

For this special episode of SRAMcast we’ve partnered with Liv Cycling to share a panel discussion from the 2019 Sea Otter Classic. The event was titled, “A Seat at the Table” and included ambassadors, athletes, technicians, and engineers. Panel members discussed their views on the current state of diversity within the sport of cycling and how to expand it.

Panel members included:

SRAM Ambassador, Liv Racing athlete, and owner of, “A Quick Brown Fox dot com,” Ayesha McGowan.

Bike mechanic and service specialist at Ruckus Composites, Laura Solís.

Student, artist, and competitive free skier, Brooklyn Bell.

SRAM product design engineer, David Reyes.

SRAM ambassador and Liv Racing athlete, bike mechanic, and freelance designer, Sam Scipio.

And Giant Factory mountain bike team racer, Eliot Jackson.

The panel discussion was hosted by Brook Hopper from Liv Cycling and
SRAM Women’s Program Manager, Sara Jarrell.

NAHBS is right around the corner, and if you are betting on who's going to win awards, Rob English is the closest you'll get to a sure thing. He's a highly trained mechanical engineer (Master's Degree from Cambridge) and a very respected member of the framebuilding community. Yet, unlike many of his compatriates focused on modern steel bikes with classic design appeal, Rob's bikes are incredibly advanced and innovative. This approach got us wondering about the ideas behind these designs and we just had to learn more.

So we visited Rob at his home workshop in Eugene, Oregon for this special episode of SRAMcast. In our interview with Rob, we take a deep tech dive into his building methods and philosophy. This episode is for all the custom framebuilding nerds and fans of technology out there.

We talk to SRAM engineers Anthony Madaglia and Henrik Braedt about SRAM's XD and XDR driver body types and why they were developed.

For a video explanation of XD and XDR, use the following link: https://www.sram.com/stories/sram-xd-and-xdr-driver-body-explained