69 episodes

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

State of Demand Gen Refine Labs

    • Marketing
    • 5.0 • 4 Ratings

Welcome to the State of Demand Gen. On this podcast you’ll find innovative strategy, advice and tangible tactics that work best TODAY from marketers that are actually doing it. The content is a mix of our #DemandGenLive episodes, along with interviews & fireside chats with B2B tech industry experts.

    69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

    69 - B2B Influencer Marketing | Kevin "KD" Dorsey (VP of Inside Sales @ PatientPop)

    Kevin "KD" Dorsey joined Chris on State of Demand Gen this week to talk about how B2B can learn from B2C, especially in regards to influencer marketing. They discuss their thoughts on B2B influencer/user marketing and why SaaS companies in particular should be considering this approach.



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    • 39 min
    68 - Brand, Demand & ABM | Demand Gen Live S2 x03

    68 - Brand, Demand & ABM | Demand Gen Live S2 x03

    On last night's Demand Gen Live we received several questions before the show and tackled them live. Some topics we covered include:  

    -Brand, Demand, ABM - Where to focus?;  

    -First 90 days as the first marketing hire; and 

    -How the pursuit of ROI and Efficiency drives bad marketing.



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

    • 1 hr 15 min
    67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

    67 - How Word of Mouth Drives Revenue | Demand Gen Live S2 x02

    On Season 2 Episode 2 of Demand Gen Live, we talked about: How Sales can work well with the CMO, How word of mouth drives revenue with zero attribution, and what B2B marketers can learn from B2C. We also hosted a live AMA and answered questions about topics including LTV, ad copy variation, imposter syndrome, and segmenting.



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

    • 1 hr 55 min
    66 - Metrics are not More Important than Outcomes | The Growth Leadership Show

    66 - Metrics are not More Important than Outcomes | The Growth Leadership Show

    Chris Walker joined Sandro Meyer on The Growth Leadership Show to talk about: why other people don't post regularly on LinkedIn, what happens when metrics become more important than the outcome, the importance of primary market research, content creation and distribution, and what you can outsource vs. what you can't.



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

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    Check out Refine Labs on LinkedIn and YouTube.

    • 57 min
    65 - The Demand Do’s and Don’ts | Latané Conant (CMO, 6sense)

    65 - The Demand Do’s and Don’ts | Latané Conant (CMO, 6sense)

    Latané Conant, CMO at 6sense, joined Chris Walker on State of Demand Gen to go into more detail about the concepts that are discussed in her new book “No Forms. No Spam. No Cold Calls.” 



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts. 

    Tired of just listening? 

    Check out Refine Labs on LinkedIn and YouTube.

    • 47 min
    64 - Demand Predictions for 2021 | Demand Gen Live S2 x01

    64 - Demand Predictions for 2021 | Demand Gen Live S2 x01

    Last night we kicked off Season 2 of Demand Gen Live with our co-hosts Chris Walker (CEO, Refine Labs) and Megan Bowen (CCO, Refine Labs). We leaned harder into the AMA format and covered a variety of topics including:  


    Being proactive vs. reactive in the sales process and with customers; 
    Why meaningful content should be incorporated throughout the entire sales and customer journey;
    Launching into a new market with a new product;
    Customer at-risk identification programs; and
    2021 Demand predictions



    For more content, subscribe to State of Demand Gen on Spotify or Apple Podcasts.

    Tired of just listening?

    Check out Refine Labs on LinkedIn and YouTube.

    • 1 hr 36 min

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