Meet Stephanie Carls, Director of Social Media and Digital Content at Corel Corporation, brand voice expert, and employee advocacy rock star, as she speaks with host, Jennifer Gutman of Oktopost, about the trials and tribulations of undergoing a rebranding campaign, and how to align what was with what will be. In this episode of Radically Transparent, Stephanie uncovers the “why” behind being on social media, how social fits into the larger picture, and how employee advocacy can help pave the way for success.
As a bonus, she also gives her best tips on how to roll out an advocacy program. She should know—she’s done it across three different teams!
Hot Topics of this Episode:
How to spearhead an employee advocacy program—even if you’re the only one running it.
Tips for creating your own employee advocacy program, and how to set it up for success from the start.
How to transform a community and build a new brand voice while catering to your existing community.
Defining the “Why” behind your social presence—and living that reason in every social post you create.