71 episodes

Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.

Stories and Strategies for Public Relations Stories and Strategies

    • Business
    • 4.9 • 29 Ratings

Communication is in every facet of our daily lives. In fact, if the ability to cooperate is what makes us distinctly different as humans, it's the ability to communicate that facilitates this. Is it any wonder communication has become a thriving profession? Those who succeed have the ability to persuade through public relations, government relations, media relations, crisis management, stakeholder engagement, marketing strategy, advertising, through all things strategic communications. They will create the websites and social media campaigns that influence us and the podcasts we remember. Doug Downs hosts this podcast about PR for those who do the work and those who hire the comms pros.

    How to Pitch Micro Media (Like Podcasts)

    How to Pitch Micro Media (Like Podcasts)

    Micro media is a somewhat new term we can use to describe media created by companies, brands and individuals housed (mainly) online. Personal blogs and corporate sites that invite fans and industry leaders to contribute, are two other examples.
    In the olden days (circa 1980) the most common way to promote your business was to buy advertising in macro media outlines – usually via a big PR firm. But technology and social trends have changed. 
    Micro media outlets are gaining significance as they grow larger and larger audiences. Podcasts are a perfect example. There are 120 million podcast listeners in the United States but according to the podcast index there are barely 300,000 podcasts with new episodes in the last month. So, micro media outlets are beginning to sway the narrative of public opinion away from the traditional media gatekeepers.
    And micro media sources give the best opportunity to drill down into niche audiences which have always been extremely valuable.
    In this episode, how to hone your pitch to micro media sources. 
    Guest: Shelby Janner, Zilker Media
    Zilker Media website
    Sign up for Zilker Media’s Podcast Guest Insider
    Use the Stories and Strategies Coupon Code with the Podcast Guest Insider: @Stories10
    Email Shelby shelby@zilkermedia.com.
    Share your Halloween story via https://www.speakpipe.com/StoriesandStrategies
    Stories and Strategies Website

    Do you want to podcast? Book a meeting with Doug Downs to talk about it.
    Email Doug directly doug@storiesandstrategies.ca 
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    • 21 min
    The Behavioural Science Communications Firm That’s Changing Everything

    The Behavioural Science Communications Firm That’s Changing Everything

    Within Public Relations and Marketing we often use what are considered to be best practices for our strategies. It’s natural. If a methodology, including survey and analysis, has worked in a similar situation previously, that’s the one to use. The challenge with surveys or polls is they’re often unreliable. They’re unreliable because we, humans, often don’t answer in a way that matches our true intentions – because our answers are clouded with aspirational intent, or even more simply, we don’t know our true intentions which are probably based more in habit than we’d like to acknowledge.
    Enter Behavioural Science, which is an umbrella term capturing economics, anthropology, cognitive neuroscience, sociology, psychology, and political science. It’s the study of when and why individuals engage in specific behaviours by experimentally examining the impact of factors such as conscious thoughts, motivation, social influences, contextual effects and habits. 
    Taking a BS approach to challenges can really begin to move the dial.
    There are hundreds of firms exploring in this field now, working for clients trying to convince people to buy the right soap, vote for the preferred candidate, or choose the right behaviour. It’s a shift away from just best practices and intuition – to seek an understanding of human behaviour as best we can. One is standing out from the field and the industry has noticed. Lynn, in Wales. It’s won dozens of awards including “Fastest Growing Communications Business in the World.”
    In this episode we meet the founder, Shayoni Lynn.
    Guest: Shayoni Lynn, Lynn
    Lynn website https://lynn.global/
    Email contact@lynn.global
    Twitter
    Instagram
    LinkedIn
    Stories and Strategies Website
    Do you want to podcast? Book a meeting with Doug Downs to talk about it.
    Email Doug directly doug@storiesandstrategies.ca 
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    • 24 min
    The Five Situations Your Senior Leaders Will See or Hear You

    The Five Situations Your Senior Leaders Will See or Hear You

    Stephen Krempl believes if you want to get noticed the right way by your senior leaders you must recognize there are only five situations in which those leaders will see or hear you. And when those situations arise, if you can master the art of turning a negative into either a neutral or a positive, you’ll get much further ahead.”
    To use a metaphor, does that mean candy coating everything? And to stretch the metaphor, won’t that make us a little sick?
    Stephen Krempl doesn’t think so. He notes there are really only five key situations our senior leaders really see or hear us. Five stages with limited stage time for each. We need to make those opportunities count.
     Guest: Stephen Krempl
    Stephen has worked for and with numerous Fortune 500 companies in training or corporate training and development roles. Companies such as Pepsico, Starbucks, Motorola, Visa, BNP Paribas, Schneider Electric, and Barclay’s Bank.

    Amazon Link to Stephen’s book Positively Negative: How to Turn Negative Messages into Positive Ones
    Stephen’s other book, The 5% Zone: Visibility Strategies That Get You Recognized and Rewarded in Any Organization
    Stephen’s website
    Email Stephen info@kremplcommunications.com
    Stephen on Twitter: @krempl
    Stephen on LinkedIn: https://www.linkedin.com/in/stephen-krempl/   
    Do you want to podcast? Book a meeting with Doug Downs to talk about it.
    Email Doug directly doug@storiesandstrategies.ca 
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    • 23 min
    Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

    Could Spy Agencies, Like the FBI, MI5, and CSIS, Use Some PR Help?

    The World’s intelligence agencies have long suffered from a perspective they’re too secretive. That’s not just the stuff of Hollywood movies and books, these are real perceptions backed by studies and reviews critical of the communications in those agencies. They all conclude there’s a need to be more intelligent about Intelligence.
    The degree of secrecy in these Agencies has always been a delicate balance. But there are many today who say the level of secrecy in intelligence is a symptom of increasing obsolescence as well as an obstacle to reform. 
    In this episode we talk with a former analyst at two of Canada’s intelligence agencies, The Communications Security Establishment (CSE) and Canadian Security Intelligence Service (CSIS) to get his perspective on how a refreshed view of communication practice might make a world of difference.
    Guest: Phil Gurski
    Borealis Threat and Risk Consulting
    Website https://borealisthreatandrisk.com/
    Email borealisrisk@gmail.com
    Check out any of Phil’s books
    Phil’s Podcast Canadian Intelligence Eh? 
    Stories and Strategies website
    Do you want to podcast? Book a meeting with Doug Downs to talk about it.
    Email Doug directly doug@storiesandstrategies.ca
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    • 21 min
    How the Real-Life Siri (GPS Girl) found Her True Sense of Direction

    How the Real-Life Siri (GPS Girl) found Her True Sense of Direction

    Worldwide Karen Jacobsen is known for her voice – the voice of female Australian SIRI or GPS Karen. She’s been heard on 400 million GPS and smart-enabled devices and today she’s a successful motivational speaker, singer/songwriter, and author.
    But the road to success was trickier than you might image shortly after Karen’s voice began appearing on our smartphones she ran into her own, real-life “Recalculating,” moment and needed to find her way back. In her own words, “It’s never too late to recalculate.”
    Guest: Karen Jacobsen
    Connect with Karen:
    Website The GPS Girl
    On Twitter 
    On LinkedIn
    On Instagram
    YouTube
    Karen’s music can be heard here - karenjacobsen.com
    Have a listen to Karen’s new single THE SLIPSTREAM 
    Karen’s book The GPS Girl’s Road Map for Your Future: Put Yourself in the Driver’s Seat
    Karen’s book Recalculate: Directions for Driving Performance Success 
    Do you want to podcast? Book a meeting with Doug Downs to talk about it.
    Email Doug directly doug@storiesandstrategies.ca 
    Stories and Strategies Website 
    Follow us on:
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    • 22 min
    Finding Your Niche Skill or Authority to Future-Proof Your Career

    Finding Your Niche Skill or Authority to Future-Proof Your Career

    In the work world the true generalist is very different from the specialist.
    The specialist tends to have a deep understanding of a certain content area while the generalist has a broader scope of the work landscape. The pros of being a generalist are understanding connections between departments and, theoretically, the ability to adapt to handling many different tasks. The cons include exhaustion from doing too many tasks over time (we tend to reward good workers with more work). 
    The benefits to being a specialist include having a deep knowledge with less competition, but the cons include the need to avoid becoming obsolete as technology continually changes.
    The school of thought has always been that there are more opportunities for the Generalist. Are there? Has that started to change? As the Gig Economy begins to grow, and the work atmosphere is forever changed by COVID, it’s becoming increasingly clear we are living in a Specialized World.
    Guest: Talia Beckett Davis
    Pink Pearl PR
    Founder Women in PR 
    Contact Talia
    talia@womeninpr.ca
    talia@pinkprfirm.com
    publicrelationsacademy.com
    https://womeninpr.com/

    Listen to Talia’s previous episode on Stories and Strategies
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    On Spotify
    Do you want to podcast?
    Book a meeting with Doug Downs to talk about it.
    Register for the FREE July 13, 2022 Webinar Event "Getting Started With Your Podcast"
    Email Doug directly doug@storiesandstrategies.ca 
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    • 22 min

Customer Reviews

4.9 out of 5
29 Ratings

29 Ratings

tjsmerritt ,

Great show

Love the perspective of these podcasts and the focus on the nuances of conversations

Kaleessee ,

Like the format

Each episode I spend 15 minutes listening and a couple of hours thinking about it

beccy-boo0 ,

Take a listen communicators!

I like the podcast for its relevant topics, the flow of conversation with guests. Highly recommend!

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