54 episodes

Doug Downs hosts this podcast about public relations and professional communications.

Stories and Strategies Doug Downs

    • Business
    • 4.9 • 24 Ratings

Doug Downs hosts this podcast about public relations and professional communications.

    Using communications to power small business

    Using communications to power small business

    We know it as comms-pros – communications is the glue that holds a business together. But too often smaller businesses can’t afford professional comms. It’s a pure expense that doesn’t seem to directly generate revenue. In this episode we speak with a New York Agency that has found a solid way to help small businesses succeed – and convince them it’s good ROI.

    Guest Tash Benjamin, TKing Enterprises
    https://tkingenterprises.com/
    tbenjamin@tkingenterprises.com 

    • 21 min
    Nudge Theory Part II with Rory Sutherland

    Nudge Theory Part II with Rory Sutherland

    One could argue the concept of strategies that are both transparent (fully allowing for freedom of choice) and subtly manipulative at the same time is hardly new – perhaps only the term “Nudge Theory” is what’s new.
     
    In this episode we explore whether Nudge Theory is a brilliant concept of behavioural economics making life better for people, or a euphemism for psychological manipulation and social engineering.

    Guest Rory Sutherland, Vice chairman Ogilvy UK
    Book Rory to speak at your event
    Check out Nudgestock 2021
    Have a listen to Rory's excellent podcast

    • 35 min
    Nudge Theory Part I with Rory Sutherland

    Nudge Theory Part I with Rory Sutherland

    Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. 
    Nudge has influenced politicians around the World. There are “Nudge Units” in government in the UK, US, Germany, Japan, and even Canada. The World Bank, United Nations, and European Commission have “Nudge” teams.
    Guest Rory Sutherland, Vice chairman Ogilvy UK
    https://www.ogilvy.com/
    Check out Nudgestock 2021
    To book Rory for your event email
    Canadian Nudge Team = BeSci Team 
    UK Nudge Team = Behavioural Insights Team 
    Australian Nudge Team = Behavioural Economics Team of Australia 
    American Nudge Team = Social and Behavioural Sciences Team 

    • 27 min
    From the language of science to the language of people

    From the language of science to the language of people

    There has never been a more important time for good science communication. Not only is it important for us to understand the value of evidence-based solutions but to actually understand the fallibility and imperfection of science too.
    Since 2005 Laurentian, University in Sudbury Canada, has delivered graduate education in Science Communication in partnership with Science North, the second-largest science Centre in Canada. It’s the only program in the Country that offers a graduate-level blend of theoretical foundations and experiential learning in science communication. 
    Guest: Chantal Barriault, Ph.D. 
    Program Director, Laurentian University
    https://laurentian.ca/program/science-communication 
    cbarriault@laurentian.ca 

    • 22 min
    How to be a great podcast guest

    How to be a great podcast guest

    Podcasts are radio but on demand, dedicated to your niche interest, and (for the most part) commercial free. There are two million podcasts worldwide right now and counting. 
    And lots of them need guests!!
    They are a terrific channel to advance your authority as a subject matter expert but like any media interview, there’s a skill, a science, and an art to the delivery. In this episode, Brad Phillips, the media trainer known worldwide as Mr Media Training becomes the Podfather.
    Guest Brad Phillips, Throughline Group
    brad@throughlinegroup.com
    https://www.throughlinegroup.com/ 
    Check out Throughline’s Blog https://www.throughlinegroup.com/blog/
    On Twitter - @throughliners and @mrmediatraining

    • 25 min
    The Invention of Color

    The Invention of Color

    As early as 40,000 years ago humans used a combination of soil, animal fat, burnt charcoal, and chalk to create colour palettes (or color in America).
    We know that story… but here’s the one we don’t know. In a world before trains, reliable road networks, automobiles, and urban settings, most people lived rural lives. Colour was seasonal and bound by the natural light and local environment.
    Someone living in coastal Wales would have seen the green of the hills, but only occasionally punctuated by pink or yellow wildflowers. Indigo and purple would have been rare and fleeting.
    A Shoshone person living in Utah would have seen a world of red, orange, gold, and brown – but green would have been rare. When colour finally did enter into the people’s lives, it was disorienting and somewhat… immoral.

    Guest Carolyn Purnell, Ph.D.
    https://www.carolynpurnell.com/contact

    Links to three part series in Psychology Today available below:
    The Invention of Color
    The Color Revolution
    Taming Color

    Link to Tedx Talk given by Carolyn
    Link to Carolyn’s book – The Sensational Past: How the Enlightenment Change the Way We Use Our Senses

    • 22 min

Customer Reviews

4.9 out of 5
24 Ratings

24 Ratings

tjsmerritt ,

Great show

Love the perspective of these podcasts and the focus on the nuances of conversations

Kaleessee ,

Like the format

Each episode I spend 15 minutes listening and a couple of hours thinking about it

beccy-boo0 ,

Take a listen communicators!

I like the podcast for its relevant topics, the flow of conversation with guests. Highly recommend!

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