Strategy Hour | Online Marketing for Business Growth

Abagail Pumphrey - Business Strategist
  • 4.6 (29)
  • MARKETING
  • UPDATED SEMIWEEKLY
Strategy Hour | Online Marketing for Business Growth

Join our twice-weekly show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simple, effective sales funnels & automations that sell for you ✔ Design sustainable marketing systems that actually work—without burnout No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact. 📌 Grab free resources & show notes at bossproject.com/podcast

  1. 2D AGO

    Creator Story Toolkit: Part 1 – The Stories That Build Your Brand + Make You Memorable

    I believe storytelling is one of the most powerful tools you have as a marketer. In a recent podcast, I talked about pulling out the kinds of stories that you can use again and again. I want to teach you to write narratives that you can come back to and use in a bunch of different situations. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! These are the stories that are going to help build your brand and make you memorable. We’re talking about creating trust and building an emotional connection with you and your business. This is how you build relationships without having a one-on-one conversation. It’s all about building a foundation: introducing yourself to a colder audience and reminding your warmer audience how you tick. Episode Highlights What to Include in Your Origin Story [0:02:34]  How to Tell Your Founder Story [0:05:14] Where to Tell Your Why Story [0:09:10] Why Customer Transformation Stories are So Powerful [0:12:27] Learning to Tell Your Story of Failure [0:17:07] Telling Your Credibility Story [0:23:36] Personality-Driven Extras [0:27:32] What Happens When You Share an Idea That Didn’t Work [0:32:55]  Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    48 min

  2. 4D AGO

    What AI Can’t Replace (And What You Should Automate Anyway)

    AI is everywhere. It’s an undeniably powerful tool, it’s evolving fast, and it’s not going away. But even with all that momentum, there are still some things it can’t do and some things you should absolutely let it handle for you. It also provokes a lot of different reactions. For some, fear is the first response. Others feel overwhelmed or confused. Maybe you’re just tired of the noise! All anyone has talked about for the last two years has been AI, and honestly? I get it. Every one of those reactions is valid. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! But here’s what I want to do today: point out what makes you unique, your story, your lived experience, your creative spark, and show you how you can work with AI, not against it. Because it’s critically important that business owners learn how to use it, otherwise you're going to be left in the dust. My goal is for you to walk away feeling empowered and clear on how to use AI to save time, spark ideas, and support your business without ever losing what makes your voice special! Episode Highlights What AI Can’t Replace: Your Story, Voice & Lived Experience. [0:02:34]  The Power of Emotional Nuance & Creative Intuition. [0:08:04] Using AI to Save Time & Make Money in Your Business. [0:14:12] Collaborating with AI, Not Competing With It. [0:22:13] The Future of AI: From Productivity Partner to Task Execution Tool. [0:23:04] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    41 min

  3. APR 17

    The Business Advice I’m Actively Ignoring Right Now

    There’s no shortage of business advice out there, but let’s be real, some of it just doesn’t work for me. And I’m guessing it’s not all going to work for you either! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! I’ve learned the hard way that not all advice is created equal. In today’s episode, I’m sharing where I’m intentionally being a rebel; where I’m choosing what actually aligns with my values and giving myself permission to evolve. I hope this episode gives you the spark to do the same. We’re going to tackle these, one piece of bad advice at a time, and I’ll break down exactly why I’m not following it.  Episode Highlights Why You Shouldn’t Do Less to Make More [0:01:05]  You Don’t Need a Huge Audience to Make Real Money [0:03:10] What You Should Actually Focus On & Why it Isn’t Growing Your Team [0:06:17] How to Stop Glorifying Burnout & Making Ease Seem Like a Failure [0:14:54] Fight Me on This: You Don’t Need a Niche! [0:17:04] My Perspective on Where to Place Your Pricing [0:20:41] How to Win with Just One Offer & One Thing You Shouldn't Fear Monetizing [0:25:26] The Permission You Might Not Know You Need [0:32:45] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    41 min

  4. APR 15

    How to Build ADHD-Friendly Systems that Support How Your Brain Works with Latrice Prater

    If traditional business advice has ever felt like it was made for someone else’s brain, you’re not imagining it! This episode is all about building systems that truly support how you think, especially if you’re an entrepreneur with ADHD or leading a neurodiverse team. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Our guest, Latrice Prater, is a neurodivergent CEO and founder of The Digital Solutions Team. In just a few short years, she’s scaled her agency and redefined how women in business approach systems, structure, and success. She shares how her neurodivergence shaped her journey and how you can build a business that works with your brain, not against it. Tune in to discover how to create systems that actually fit the way you work! Episode Highlights Systems for ADHD Needs to be a Thing [0:01:23] Building a System for Your Brain, Business, and Budget [0:04:33] Creating Structure for ADHD [0:08:28] Giving Your Team Autonomy [0:12:59] Find What Works For You [0:14:56] Managing Your Teams [0:25:41] Redefining Success [0:32:38] The ADHD Superpower [0:35:20] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    48 min

  5. APR 10

    Growing a Viral National Brand with a $0 Marketing Budget with Lindzi Shanks

    Most brands assume going viral takes a big ad budget. But what if you could build national recognition, a cult-like following, and a thriving e-commerce business without spending a single dollar on paid ads? Lindzi Shanks is the co-founder of XO Marshmallow and the world’s first gourmet marshmallow cafe. It’s a wildly fun online brand with flavors as nostalgic as they are delicious. She is an entrepreneur, strategist, and content genius who knows how to make people fall in love with a product, and she did it all with a $0 marketing budget.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights XO Marshmallow’s Rise from $200 in the Bank to a Multi 7-Figure Business [0:01:47]  Building a Viral Brand Without a Marketing Budget [0:05:27] Creating a Shareable Product and Building a Community [0:09:46] The Next Chapter: XO Marshmallow’s Plans for Growth [0:23:04] Leveraging the Power of Brand Partnerships Over Press [0:30:47] What’s Next for XO Marshmallow and How You Can Go Along for the Journey [0:41:44] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    50 min

  6. APR 8

    Creating Without Guilt: The Middle Ground Between Hustle & Balance

    We've been conditioned to believe that work falls into one of two extremes: either you're grinding non-stop, pushing yourself to exhaustion, or you've mastered the elusive work-life balance. But what if that’s a false choice? As a creator, I’ve realized that some of my work doesn’t feel like work at all. It can be play, it can be art, and it can feel deeply satisfying. Yet, there’s pressure to justify how we spend our time, as if every choice determines our worth. Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! In today’s episode, I challenge these ideas. What if we stopped obsessing over whether we’re working “the right way” and embraced creativity for what it is? Something that brings us joy. How would we show up differently without judgment from others or ourselves? Let’s explore how letting go of these pressures can transform the way we work and live! Episode Highlights What if Hustling isn’t Always Bad? [0:01:39] Reclaiming Joy in Your Work [0:05:16] Getting Intentional with Your Time [0:12:33] Stop Judging How You Spend Your Time [0:18:51] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    33 min

  7. APR 3

    Why I Was Hesitant to Build a SAAS Company (And Why That’s Changing)

    I’ve always wanted to build a SaaS, but I never wanted to manage a full development team or take on the huge financial gamble of developing something; potentially before you even have users. But the game has changed — so much is different now! With the power of AI, much more is possible without the need to have a huge team to make it happen. For the very first time, I see a future where I can build the kinds of things I’ve always wanted to build, but without all of the friction that it used to take to make it happen! Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! SaaS has always matched my mission of wanting to help people in a very tangible way. Oftentimes, when you’re educating people or giving them direction, you don’t have a way to help them implement. That’s on them! For a lot of years, I’ve allowed that to be true. The appeal of software is that you get to give people a path to implement and make their lives easier. Not only are you giving them the tools and the strategies that are going to make things better, easier, and faster, you are giving them a tool! I’m finally taking the leap not only to educate but also to provide people with the tools they need to execute beautifully!  Episode Highlights Why Now Is a Better Time than Ever to Start a SaaS Company [0:02:43]  What Has Changed in the World of AI and Why It’s Going to Produce Rapid Results [0:11:50] The One Thing I Want Small Business Owners to Know [0:17:36] How What I’m Building Could Work for You [0:20:44] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    29 min

  8. APR 1

    How to Write YOUR Non-Fiction Book in Just 60 Days with Stephanie Chandler

    Ever dreamed of writing your own book but felt overwhelmed by the process? What if I told you that you could have it done in just 60 days without sacrificing quality? Today, we’re sitting down with Stephanie Chandler, a leading expert in non-fiction book publishing, to break down exactly how you can make this happen.  Join The Co-op - The Membership for Online Businesses Connect with Abagail Instagram All the Links! Episode Highlights Why Small Business Owners Should Consider Writing a Book [0:01:18]  How to Write a Non-Fiction Book in 60 Days [0:04:48] What You Need to Do to Make Sure Your Book is Different [0:10:24] Knowing Where to Start When You Have Too Many Ideas [0:14:55] Finding Your Own Unique Voice [0:19:48] How to Choose the Right Tools [0:24:59] Self-publishing Versus Traditional Publishing [0:29:04] Publishing in a Changing World [0:31:47] Our Sponsor: FreshBooks get 70% off for 4 months Thank you for listening! Please subscribe, rate, and review The Strategy Hour Podcast on iTunes. Ratings and reviews are extremely helpful and greatly appreciated. For show notes, go to bossproject.com/podcast.

    42 min
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4.6
out of 5
29 Ratings

About

Join our twice-weekly show as host Abagail Pumphrey, CEO of Boss Project, shares proven business strategies, expert interviews, and no-fluff advice for growing an online business—your way. With millions of downloads and recognition from INC & Forbes as one of the best podcasts for entrepreneurs, this podcast is a must-listen for small business owners, service providers, course creators, and digital product sellers ready to take their business to the next level. Discover how to: ✔ Launch digital products & online courses that convert ✔ Build a profitable email list that drives daily sales ✔ Create simple, effective sales funnels & automations that sell for you ✔ Design sustainable marketing systems that actually work—without burnout No gimmicks. No outdated tactics. Just real strategies that help you create more income and impact. 📌 Grab free resources & show notes at bossproject.com/podcast

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