On Sync or Swim, a weekly podcast brought to you by Rentsync; we provide an insiders look into the PropTech, multifamily, and rental housing industry.
On this show, you’ll hear down-to-earth interviews with well-known thought leaders, experience compelling stories, and gain fresh new insights on how to overcome operational challenges and increase the value of your multifamily portfolio.
Episodes will feature topics such as PropTech, multifamily marketing and MarTech, lease up marketing, and more.
A Deep Dive Into Rental Demand Across Canada
"What blew me away was really how much demand there was for these smaller markets. Even when you take Covid, work-from-home, and everything out of the picture, how much more per property demand there is in some of these small communities." — Matt D'Avirro
Data isn't very useful if it's not accessible or effective at communicating a message. It's just a bunch of numbers after all. That's why Matt D'Avirro, Marketing Operations Manager at Rentsync, is instrumental in using data and automation to make sales and marketing easier, and help influence future business decisions. That's why it's no surprise that Matt also conceptualized Rentsync's National Rental Demand Report, which maps demand throughout the country.
In this episode, Matt walks us through the impetus for this report and offers insights into how developers and marketers can best use it. We dive into some of the trends that have occurred over the last year, like COVID, work from home, and a boom in smaller markets. Matt talks about the implications of these trends and why they should be looked at from a long-term perspective. Wrapping up, we talk about what property developers should be focussing on, and Matt speculates what the next few months have in store.
Tune in today to hear it all!
Key points from this episode:
Get to know today's guest, Matt D'Avirro, and what his role entails The origin story of the National Rental Demand Report Differentiating between leading and lagging indicators Some of the ways that Rentsync's data is unique Unpacking the major trends of the past year, including Covid, increased demand, and more What is driving demand in high-growth areas in Canada A trend that has been the most surprising to Matt The importance of looking at alternative rental strategies Where developers should be placing their focus right now How marketers can make the most out of this report What would surprise Matt the most in the upcoming months Links mentioned in today's episode:
Matt D'Avirro on LinkedIn
Rentsync National Rental Demand Report
How Co-living Technology Can Help You Earn More Rent Per Unit
"We enable landlords to make more money by simplifying the whole process of renting by the room instead of the entire unit." - Arnab Dastidar
We're facing a rental crisis across the country. Today, 80 million people are renting with unrelated adults whom they don't have a romantic relationship with just to cut their rental prices. There has to be a better solution. Enter co-living. Co-living is a viable way to help renters find their own space, save up, and ultimately buy a house, and new proptech is making it even easier to find the perfect rental.
Arnab Dastidar, CEO and founder of SoulRooms, joins the show to discuss how technology can connect people to co-living opportunities, and also helps landlords earn more for their properties by renting per room instead of per unit, while creating more affordable accommodations for renters.
What we talked about with Arnab:
Two perspectives on co-living The ways renters benefit from co-living Building safety and security into smooth, online solutions for renters How co-living leads to higher returns for landlords If you liked this episode, be sure to subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.
When One Door Closes, Another One Opens
“It was a lot of fun and I learned a lot and I agree, it’s going to just continually get better.” — Mitch Fanning
Today’s episode is a bittersweet one because we are saying goodbye to Mitch Fanning, one of the hosts of the show. Not only was Mitch an incredible VP of Marketing at Rentsync, but he was also a skilled podcaster. This was clear by just how quickly the show grew. In this chat, Mitch reflects on his time at Rentsync and shares details about where he is going next. Undoubtedly, the company where he is moving is incredibly lucky to have him. We also talk about Mitch’s fondest episode and what he has learned from hosting a podcast. As usual, we wrap up with a quick-fire round, which might just be the last one we ever do! Be sure to tune in to hear it all.
Key Points From This Episode:
What Mitch’s biggest achievements as the VP of marketing at Rentsync have been Hear about the details of Mitch’s next career move. The unique position Rentsync found itself in growing as quickly as it did. Mitch’s hopes for the show as he says goodbye to it. Some numbers related to the podcast; we’re doing great! How the multifamily industry had adjusted to the remote-first world. Mitch’s favourite episode and who he wishes he interviewed before he left. The biggest lessons Mitch has learned doing the podcast. A final quick-fire round with Mitch. Links Mentioned in Today’s Episode:
Mitch Fanning How to SaaS Steve Cowan Rentsync Sync or Swim Email — firstname.lastname@example.org
The Advantages of Immigration on Rental Housing in Canada with David Frattini
“What we found is that basically, about 50% of these newcomers that are arriving want to be in their first rental phase within the first month of arriving in Canada.” — David Frattini
In today’s episode of Sync or Swim, we get together with David Frattini, the managing partner at Rentals For Newcomers, to discuss the advantages of immigration on rental demand in Canada. We hear from David about how he has been helping newcomers prepare with their transition to Canada for the past eleven years, and how RentalsforNewcomers.com provides an essential pipeline between landlords who are open to housing newcomers moving to Canada who are looking to rent. David explains why newcomers make reliable and desirable tenants and how the rental listing site is helping educate landlords on what to look for in prospective tenants. Immigration is a crucial part of the Canadian economy, it aids population growth, which in turn fuels economic growth, while newcomers are also a critical source of labor. David shares details on their fruitful partnership with Rentsync as well as some exciting developments taking place at Rentals For Newcomers. For all this and much more, tune in today!
Key points from this episode:
Introducing today’s guest, David Frattini. How Prepare for Canada, and Rentals For Newcomers have been helping immigrants for the past eleven years. Why finding their first job and a place to live is critically important to newcomers. How Rentals for Newcomers is preparing for an influx of approximately 1.2 million newcomers in the next four years. How they are creating a pipeline between newcomers and the types of landlords who value them as tenants. Why they are educating newcomers on the opportunities outside of major cities. The blog is a useful source for newcomers to educate themselves on renting in Canada. Why immigration is a critical part of the Canadian economy. How landlords need to market their properties to people who are looking to secure a rental from abroad. How virtual tours have become the norm during the COVID-19 pandemic. How they educate landlords on what they can expect from newcomers as tenants. How they partnered with Rentsync to be available with ad syndication. David shares some of the exciting prospects and developments at his business. Links mentioned in today’s episode:
David Frattini on LinkedIn Destination Canada Prepare for Canada Rentals For Newcomers on Facebook Windmill Rentsync Sync or Swim Email — email@example.com
Overcoming Growing Pains in Property Management with Colin Douthit
“Technology has definitely allowed us to scale, knowing that we wanted to scale, focusing our efforts on making sure all of our systems could handle that. It would have been a lot harder if every 75 doors, we had to get another person on staff, right? We’re able to stretch staff a little further because of technology.” — @atlaspm
Managing 1000 multifamily properties is no easy feat. You need good people, good systems, and good tools to make it run as smoothly as possible. Atlas Property Management has mastered these components, and with over 1000 doors under their belt, they are not showing signs of slowing down anytime soon. Colin Douthit, the company’s owner, joins us today to share insights on what it takes to manage a multifamily portfolio of this size. We hear about the impetus for starting Atlas, how they have managed to scale as quickly as they did, and what they did to overcome their growing pains. Colin also talks about some of the tools that help streamline property management. With more apps and platforms in the industry than ever before, there is no shortage of how property managers can leverage tech to suit their needs. Wrapping up, Colin talks about what’s in the pipeline for Atlas. Tune in to hear it all.
Key Points From This Episode:
Get to know today’s guest, Colin Douthit The impetus for starting Atlas Property Management and its current management portfolio How Atlas has managed to scale up their doors under management over time What Colin would do differently if he had the opportunity Hear what contributed to Atlas being able to scale as quickly as they did over 12 months Atlas’s staff hiring process and how this has contributed to the company’s evolution Some of the tools in Atlas’s tech stack The biggest changes Colin has seen in property management over the past four years How technology has allowed property management companies to scale What the impact of the pandemic on the Kansas City property market was Some of the metrics that Atlas’s clients typically request Why institutional investors are increasingly looking for granular data What’s on the horizon for Atlas Five questions in 30 seconds: hear what Colin has to say Links Mentioned in Today’s Episode:
Colin Douthit Atlas Property Management Monday.com Grasshopper Virtual Phone System AppFolio Rentsync Sync or Swim Email — firstname.lastname@example.org
Purpose-Built Rentals: How Fitzrovia is Challenging the Status Quo
"It's super detail oriented; we'll take time obsessing over Pantone colors, and, you know, materiality. And, I think that's really what it takes to make a difference and an impact in a market that's just so competitive." - Ryan Funt
The specialized niche of purpose-built rentals in Canada has grown in popularity over the past half-decade. Offering a wide assortment of amenities not seen by other types of rentals, these projects are changing how we look at rental options.
Ryan Funt, Director of Marketing at Fitzrovia, joins the show to discuss one of his current projects, The Waverley in Toronto, Canada, and how to challenge the status quo in purpose-built rentals.
What we talked about:
Ryan's background in purpose-built rentals Fitzrovia's unique value proposition in the market The Waverley's amenities and promotional offerings Attention to detail and maximizing revenue The future of Fitzrovia If you liked this episode, be sure to subscribe or follow Sync or Swim wherever you get your podcasts, Apple, Google Podcasts, or Spotify.