Are you a marketing professional? Feeling overwhelmed yet? Join us as we have a few drinks and tackle this crazy industry one episode at a time. From marketing and data to branding and UX, we'll dissect these over drinks. Hosted by Derek Hovinga (The Inbound Lab), Scott Irwin (Critical Mass), and Peter Bishop (ZGM Modern Marketing Partners) —three long-time friends and long-time marketers.
A Brand Experience with Darren from Sajak & Farki
On episode 30 (Season 2, Episode 4), we have Darren Northcott from Sajak & Farki on to talk a bit about UX and what it means when a company delivers a great brand experience.
Parental Advisory: This episode contains course language.
Thanks as always to Thomas Thomas for their music!
Agency vs Client-side vs Consultancy with Blanka Martin
Join Derek (The Inbound Lab), Peter (ZGM Modern Marketing Partners and Scott (Critical Mass) as they welcome Blanka Martin to the podcast. Blanka has worked at an agency, client-side and is now running her own consultancy under Plain English.
We discuss the pros and cons of working for an agency rather than client-side and how a consultant can help both achieve the best results.
True colors are shining through with Shane Wallace at Culture Smith
On this episode, we had a super interesting chat with Shane Wallace at Culture Smith—a Calgary-based firm that helps businesses utilize culture to build high-performing teams. We discuss the importance of value alignment in creative firms and we even go through the Behaviour Colours of Peter, Scott and Derek.
Thanks to Shane Wallace for coming on the show.
Thanks again to Thomas Thomas for lending us their music.
This podcast is powered by ZGM and The Inbound Lab.
How to be outcome-oriented
In the first episode of season 2, we talk about the importance of being outcome-oriented to increase your success rates on projects.
For context, Scott Irwin wrote a fantastic blog on this here.
Season Finale: A 2020 Podcast Post-Mortem
On our final episode of the season, we look back at the start of Tableside Mashed Potatoes. We talk about what we liked about our podcast, what we could do better (or not) and what we're excited about in the new year.
Building online communities with Chad from Chaordix
What do bath bombs have to do with an online community? Find out on episode 25 as we have Chad Neufeld from Calgary-based online community platform developers Chaordix.
Thanks to Chad Neufeld for coming on the show at Thomas Thomas for lending us their music.
Perfect place to learn a lot about local marketing here in Calgary and with some fun added in as well. Keep up the good work! 🥔🔪🪑