26 min
Taking an Organizational Stand on Social and Political Issues. Is it Worth it? Stories and Strategies for Public Relations and Marketing
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- Marketing
In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies who take a stand on social issues. Half said they would quit their job if it didn’t align with their values. None of this is surprising, it’s been a trend for years.
To engage in Corporate Social Responsibility means in the ordinary course of business a company is operating in ways that enhance society and the environment.
But does CSR require taking a stand publicly on social and political issues? Many say it does.
Critics say if a company embraces diversity and inclusion, how can it also “take a stand?”
One company that’s not just talking the talk but walking the walk when it comes to social and political issues, is Cision, a comprehensive communications platform serving public relations and marketing professionals widely known for its global newswire services.
Guest: Jay Webster, Cision Chief Product & Technology Officer and Cision Comms Cloud President
On LinkedIn @Jay Webster
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly doug@storiesandstrategies.ca
Follow us on:
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Support the show
In February 2022, the New York Times reported findings from interviews with undergraduate seniors entering the workforce as well as a recent survey of millennials (some of whom are now in their 40’s), about their expectations of companies for whom they intend to work. 61 percent said they preferred companies who take a stand on social issues. Half said they would quit their job if it didn’t align with their values. None of this is surprising, it’s been a trend for years.
To engage in Corporate Social Responsibility means in the ordinary course of business a company is operating in ways that enhance society and the environment.
But does CSR require taking a stand publicly on social and political issues? Many say it does.
Critics say if a company embraces diversity and inclusion, how can it also “take a stand?”
One company that’s not just talking the talk but walking the walk when it comes to social and political issues, is Cision, a comprehensive communications platform serving public relations and marketing professionals widely known for its global newswire services.
Guest: Jay Webster, Cision Chief Product & Technology Officer and Cision Comms Cloud President
On LinkedIn @Jay Webster
Leave us a voice message we can share on the podcast https://www.speakpipe.com/StoriesandStrategies
Stories and Strategies Website
Do you want to podcast? Book a meeting with Doug Downs to talk about it.
Email Doug directly doug@storiesandstrategies.ca
Follow us on:
LinkedInTwitterInstagramFacebookRequest a transcript of this episode
Support the show
26 min