We're a web design consultancy that helps think tanks turn website traffic into citations, subscribers, and donors. On our show we discuss how we do that. We focus on three layers of the web design stack: technical, usability, and SEO. So its' all about building a solid foundation, making think tank websites into intuitive research tools, and then making sure the content on those sites dominates search engine rankings.
Richard Lorenc - Foundation for Economic Education (FEE)
I talk to Richard Lorenc about FEE’s impressive gains in organic search traffic, FEE’s content strategy, and changing FEE’s visual branding. We also talked about which think tanks excel at marketing, measuring ROI in marketing, and how Richard and his husband Colin helped Q play a trick on Neelix.
What the Iowa Caucus App Can Teach Us
Cord & Einar walk through all the failure points of the Iowa Caucus app disaster and then talk about how answering some very simple, but important questions at the outset of a project can avoid this sort of embarrassing and costly failure.
Does On-Page SEO Matter for Think Tanks in 2020?
What really matters when it comes to on-page SEO? Do keywords, titles, URLs, and meta descriptions really matter in 2020? Absolutely they do. This week on the podcast, Einar and Cord discuss how think tanks can revise their content to make pages rank higher in search engine results. Using Brian Dean's "On-Page SEO: The Definitive Guide" as a reference, we talk about SEO basics, guidelines for writing good content, how to boost click-through rates, how UX affects SEO, and deliver some hot pro tips about FAQ schema. If you want your content to be the answer when you ask Alexa a question, we'll tell you how.
Einar and Cord discuss establishing credibility through good design, upfront disclosure, correct current content, and connection to the rest of the web. We then talk about guiding users down typical user paths or toward actions you want them to take.
50 Pieces of Content a Week
Einar and I talk about our approach to the Gary Vee content model—the inverted pyramid approach to creating a ton of content and distributing in every way you can.
Menus & Navigation
Cord and Einar talk about website menus and navigation. What are best practices in 2020 for structuring this basic, fundamental part of your website? What jobs do menus do and what are they really not good at doing?