Ten Golden Rules Internet Marketing for Law Firms Podcast

Ten Golden Rules
Ten Golden Rules Internet Marketing for Law Firms Podcast

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

  1. 151: There’s Riches in the Niches … Jay Berkowitz Interviewed by Ivy Slater

    6D AGO

    151: There’s Riches in the Niches … Jay Berkowitz Interviewed by Ivy Slater

    It’s amazing what can happen when one good conversation sparks a flood of opportunity. I sat down with Ivy Slater on her Her Success Story podcast to talk shop—from how I broke into marketing with brands like McDonald's and Coca-Cola to building Ten Golden Rules into a top digital marketing agency for lawyers. We covered how AI is rewriting the rules of digital marketing, the smartest way to niche down, and why answering client questions is the most underrated SEO strategy out there. I also walk through my favorite ChatGPT prompt formula and how it helped me hire my new EOS Integrator (COO). This episode was too packed with strategy to keep to just one audience—so I'm sharing it here with you. Key Topics 04:04 – How Jay’s unexpected start in advertising led to big-name roles at McDonald’s and Coca-Cola 06:45 – What early internet marketing looked like—and how Jay helped pioneer it with $40M in ad spend 08:23 – How a top 10 list turned into a personal brand and eventually launched Ten Golden Rules 10:38 – Why narrowing focus to law firms helped Jay’s agency triple in size 13:47 – How Google’s new AI search changes affect visibility for law firms and content creators 15:50 – What it takes to appear in AI Overviews (and why blog posts and videos still matter) 18:23 – The easiest way lawyers (or any pro) can turn client questions into powerful marketing 20:10 – Jay’s CRIT formula for getting smarter, more strategic output from ChatGPT 23:38 – How he used AI tools to evaluate candidates and confidently hire a new integrator Resources Mentioned Books Traction by Gino Wickman - https://a.co/d/1igrpma The E-Myth Revisited by Michael E. Gerber - https://a.co/d/24vGLrs  Technology / Software Fathom AI - AI meeting assistant that records, transcribes, and summarizes Zoom calls -  https://fathom.video Predictive Index (PI) - Behavioral assessment used for hiring and team alignment -  https://www.predictiveindex.com Crystal Knows - DISC-based personality insights using online profiles like LinkedIn -  https://www.crystalknows.com ChatGPT (GPT-4, Paid Version)- Advanced AI used for hiring analysis and content generation -  https://chat.openai.com  About our Guest: Ivy Slater is the CEO of Slater Success, where she advises C-suite executives and senior managers on strategic sales growth and team performance. With over 25 years of experience, Ivy helps B2B and high-end B2C organizations improve relationship-driven sales, often boosting results by up to 40% in six months or less. A former owner of a seven-figure printing company in NYC, Ivy now works with leaders to revitalize sales strategies, build team synergy, and exceed revenue goals. She’s a sought-after speaker, host of the Her Success Story podcast, and bestselling author of Conquering Your Fear of Money and From the Barre to the Boardroom. Her relationship-first approach empowers organizations to align teams, clarify objectives, and drive sustainable success. https://slatersuccess.com/  About...

    34 min
  2. 150: Case Study: How Kendelle Pollitt Grew Pier Law by 477%

    JUL 1

    150: Case Study: How Kendelle Pollitt Grew Pier Law by 477%

    Ten Golden Rules just didn’t help Kendelle Pollitt grow her law firm but we watched her become a local powerhouse in the process. In this case study, I walk you through the exact strategies we used to help Pier Law and Mediation grow 477% in just three years. From showing up in Google’s AI search to converting higher-value clients with better intake systems, we discuss what it really takes to scale with intention. We talk about what worked, what didn’t, and how focusing on the right clients, the right content, and the right systems led to exponential results. If you’re trying to grow your practice without burning out, Kendelle’s story will show you what’s possible. Key Topics 01:29 – How Pier Law achieved 477% SEO growth and 350%+ lead increase 04:54 – Why opening in underserved communities helps growth and visibility 06:56 – Managing cross-border legal cases with US partners effectively 10:36 – Using conflict resolution training to de-escalate early in family law 13:03 – What a national award meant—and how they leveraged it for more leads 14:57 – The mindset shift from lawyer to business owner 17:22 – How niching down built consistency across locations and teams 19:43 – Why serving high-net-worth, cross-border clients works for them 20:56 – Niching helped them grow faster and made onboarding new team members easier 22:43 – SEMrush data shows 497 ranking keywords after deep SEO strategy 24:56 – How they eliminated bad leads by tightening the intake process 27:06 – Intake tips: empathetic language, follow-ups, and consistency 29:01 – Monthly performance meetings keep the team aligned and accountable 30:26 – How they landed top spots in Google’s new AI Overviews 31:46 – The secret: create Q&A videos based on common legal searches 36:18 – How those videos now bring in thousands of views and direct client leads 38:16 – Using cascading content to repurpose videos across platforms 39:28 – Local networking and giving back helped drive referrals and trust 41:13 – How to find and build COI (Centers of Influence) relationships 42:50 – Why women-led business groups like Soroptimist created deeper community roots 44:08 – Practical advice for starting out: pick one personal and one professional group 46:22 – Why board involvement leads to faster growth and better connections 48:44 – How masterminds and legal peer groups help scale smarter, not harder 52:19 – She now travels quarterly to meet her mastermind group for strategy and support 55:25 – What she looked for in choosing a good agency—and what actually mattered 58:13 – From the agency’s view: why great clients get great results 1:03:58 – The biggest growth mindset shift: "who, not how" 1:08:54 – Early steps: referral letters, community calls, and a strong website 1:13:22 – No magic bullet, but hiring the right partners made all the difference Resources Mentioned Books Who Not How by Dan Sullivan - https://a.co/d/jgM1cEZ Buy Back Your Time by Dan Martell - https://a.co/d/eHOZHWn  Software/Tools SEMrush - SEO tracking tool used to measure keyword growth and Google rankings - https://www.semrush.com Google Search Console - Used for in-depth SEO diagnostics and performance tracking. - https://search.google.com/search-console Google Ads (Pay-Per-Click) - Paid advertising platform...

    1h 20m
  3. 149: The Ten Golden Rules of Content Creation for Law Firms by David Arato and Jay Berkowitz

    JUN 24

    149: The Ten Golden Rules of Content Creation for Law Firms by David Arato and Jay Berkowitz

    I’ve seen too many law firms miss the mark with content that sounds smart—but doesn’t connect or convert or trigger free SEO traffic. That’s why David Arato and I teamed up to outline the 10 Golden Rules of Content Creation for Law Firms. Drawing from both of our backgrounds in law (David was the attorney) and digital marketing, we created a framework that helps firms write in a way that Google understands, clients relate to, and fellow attorneys respect. We covered everything from avoiding legal jargon to using AI-friendly formats, all with a focus on practical strategies that actually work. Whether you’re writing content yourself or reviewing what your agency delivers, these rules will help you create with more clarity, more purpose, and better results. Key Topics 04:41 – Golden Rule #1 - Avoid Legal Jargon - The importance of writing for your client and matching how people actually search. 08:07 – Golden Rule #2 - Answer Questions - How answering client FAQs is now the most valuable SEO tactic and how Google’s AI Overviews and PAA (People Also Ask) results reward this strategy. 15:37 – Golden Rule #3 - Leverage Multiple Content Formats – How to cascade one video into blogs, social posts, and Google Business Profile in order to boost reach and ranking. 17:52 – Golden Rule #4 - Create Educational Resources - Why top-of-funnel content earns trust before clients are ready to hire and how education content builds long-term value. 19:39 – Golden Rule #5 - Use Advanced SEO Strategies - Learn how to use long-tail keywords for better ranking and lead quality, pruning underperforming webpages and balancing content for three target audiences. 27:09 – Golden Rule #6 - Humanize Your Firm - Using personal stories, community involvement, and first-person language. 28:24 – Golden Rule #7 - Address Timely Legal Issues - The importance of sharing your take on timely issues to show expertise. 29:50 – Golden Rule #8 - Include Calls to Action in Every Piece of Content - Placing CTAs to capture leads without being pushy and avoid losing leads in the moment. 31:24 – Golden Rule #9 - Develop Consistent Brand Message and Voices Across all Content - How brand consistency across your site and social media increases trust and recognition. 34:16 – Golden Rule #10 - Implement the Easy Book Strategy - Turning your blog content into a professional ebook that builds authority and grows your list. 38:14 – Jay’s rapid fire questions for David re: technology, apps, books and sports. Resources Mentioned Books: The 7 Habits of Highly Effective People by Stephen R. Covey – https://a.co/d/4eSjoaUHow to Win Friends and Influence People by Dale Carnegie - https://a.co/d/4eSjoaU Podcasts: The Daily Stoic – https://podcasts.apple.com/us/podcast/the-daily-stoic/id1430315931 The Daily (New York Times) – https://podcasts.apple.com/us/podcast/the-daily/id1200361736 Apps/Tools: Google TasksFiverr (for ebook formatting/design) – https://www.fiverr.com/ About our Guest: David Arato, JD is the founder of Lexicon Legal Content, a content marketing agency specializing in high-quality, SEO-driven legal content for law firms across the U.S. and Canada. With a background in law and over a...

    43 min
  4. 148: New! Updated - Ten Golden Rules of Online Marketing - Law Firm Edition

    JUN 17

    148: New! Updated - Ten Golden Rules of Online Marketing - Law Firm Edition

    In this episode Jay shares the updates to his game changing "10 Golden Rules of Online Marketing," offering new and improved insights tailored for law firms navigating the digital landscape. He share rules like “There are no rules”, The Best Never Rest” and “Lead the Trends”. Berkowitz underscores the method to target projects for innovation, the power of subscription models, and the necessity of adapting to emerging trends to ensure sustained success in online marketing. Key Topics 01:32 – Introduction of the legal edition of the Ten Golden Rules with case studies and top-performing trends for law firms 03:39 – Jay shares his origin story, including early marketing work with the Winnipeg Jets and McDonald’s 06:04 – His eDiets experience with $40M in ad spend and the power of A/B testing 09:12 – How the first 10 Golden Rules talk launched the agency and led to a law firm focus 11:15 – Golden Rule #1: There Are No ‘Rules’ 13:23 – Learn how to stop guessing what works and start using simple tests to uncover what actually gets more clients to take action. 17:47 – Discover how to turn more leads into signed cases by understanding what people respond to and making small shifts that boost trust and follow-up. 23:58 – Golden Rule #2: The Internet Is Not Television 27:02 – Learn how classic direct mail tactics still apply online—and how quick tests can save time and money. 30:21 – See how simple math helps you make better marketing decisions without needing a huge team or big budget. 37:48 – Golden Rule #3: Create a Unique Value Proposition (UVP) 41:10 – Learn how surveys, ebooks, and even calculators can turn curiosity into clicks and clicks into conversions. 43:53 – See why certain calls to action work better in law than traditional lead magnets—and what to use instead. 44:31 – Golden Rule #4: If You Build It They Won’t Just Come 46:44 – Learn which channels still work and how to combine them to attract the right people consistently. 48:07 – Golden Rule #5: Subscription Models Survive 52:08 – See how simple habits like email newsletters or birthday cards can help your firm stay top of mind year-round. 52:53 – Golden Rule #6: Remember the 4 P’s - Product, Price, Place and Promotion 53:46 – See why Google search results matter more than physical location when it comes to being chosen first. 55:19 – Golden Rule #7: Trust Is Golden 56:02 – Learn which visual cues and social proof signals increase confidence and conversions instantly. 55:55 – Golden Rule #8: Use the Right Tactic 56:51 – See how a simple strategy like giving something away brought in better clients than expensive ads. 57:44 – Golden Rule #9: The Best Never Rest 59:19 – Discover how regular updates—even small ones—can keep your results from flatlining and help you stay competitive. 01:00:00 – Golden Rule #10: Lead the Trends 01:03:37 – Learn how to get ahead of Google’s AI Overviews by answering real client questions in blog posts and videos that boost your visibility. 01:09:47 – Discover how branding, client communication tools, and business systems like EOS can improve search rankings, client experience, and firm growth. 01:20:42 - Recap of the 10 Golden Rules Resources Mentioned Download the TGR Handbook - The Ten Hottest Trends for Law Firms - https://www.tengoldenrules.com/hottrends/  Software: TGR Boomerang – https://www.tengoldenrules.comCase Status – https://www.casestatus.comHona –

    1h 28m
  5. 147: Ten Golden Rules of Networking for Lawyers with Keith Wasserstrom & Jay Berkowitz

    JUN 10

    147: Ten Golden Rules of Networking for Lawyers with Keith Wasserstrom & Jay Berkowitz

    Success in business starts with showing up, but Keith Wasserstrom shows us that true impact lies in turning simple interactions into lasting connections. As a seasoned business advisor and former attorney, Keith has mastered the art of networking and shares how lawyers and professionals can build relationships that drive results. In this episode, we explore his practical tips for creating meaningful conversations, leveraging personal branding, and finding opportunities in unexpected places. From strategies to stand out at events to advice on scaling a practice, Keith’s insights reveal how the right mindset and approach can transform your career and your life. Key Topics 02:46 – How Keith helps business owners gain clarity and balance in their professional and personal lives. 03:43 – The importance of systematizing businesses, inspired by lessons from E-Myth. 05:05 – Encouraging sole practitioners to grow their practices by delegating and building a team. 06:39 – Why scaling a legal practice requires leveraging associates and systems to increase revenue. 07:54 – The concept of aligning passion and profession using the “Hedgehog” principle. 08:44 – Keith’s early networking success as a young associate and the power of relationship-building. 09:25 – Turning casual encounters at events into high-value business opportunities. 10:39 – Networking rule #1: Show up early to maximize quality conversations. 11:47 – Why introducing yourself and exchanging business cards is essential at noisy events. 15:22 – Building rapport through shared passions, hobbies, or interests as conversation starters. 16:55 – How following up with personalized touches solidifies professional connections. 19:29 – Leveraging board memberships to connect with people who share your interests. 20:31 – Contributing your skills to boards to build credibility and expand your network. 21:48 – Selecting the right networking group based on referral opportunities and target markets. 23:00 – How organizations like BNI and chambers of commerce help in structured networking. 24:04 – Using family or community activities, like coaching, as networking opportunities. 25:07 – Focusing on service over selling to build trust and long-term relationships. 25:40 – Building a personal brand through public speaking and starting a podcast. 27:20 – Quickfire questions on productivity tools and recommended reads. Resources Mentioned Books:E-Myth by Michael Gerber  - https://a.co/d/1kzzeq5 Atomic Habits by James Clear - https://a.co/d/5byiBcD 10 Secrets from the Legal Pad by Keith Wasserstrom (Available upon request with Keith). Apps & Technologies:Buzz.ai –  https://buzz.ai/ - all-in-one sales engagement platform Websites:Corporate Council Business Advisors - https://www.corporatecounsel.com/ BNI (Business Network International) – Structured networking group for professionals - https://www.bni.com/  About our Guest: Keith Wasserstrom is an accomplished Executive and Business Coach specializing in helping small businesses double their profits within 12-18 months—guaranteed. As a part of System & Soul, Keith guides leadership teams in optimizing their systems, aligning their people with company values, and fostering...

    29 min
  6. 146: Using Legal Internships to Give Back, Build Brand and Backlinks with Adam Rossen

    JUN 3

    146: Using Legal Internships to Give Back, Build Brand and Backlinks with Adam Rossen

    Building a thriving law firm doesn’t come from just winning cases, it comes from investing in people, systems, and community. Jay sits down with Adam Rossen, Founder of Rossen Law Firm, to explore how leadership, mentorship, and grassroots marketing have fueled his firm's growth. From a powerful internship program to authentic networking strategies, Adam shares how long-term relationships—not just tactics—create sustainable success. If you're looking to build a firm with heart, structure, and community impact, this conversation offers a blueprint worth following. Key Topics 03:37 – What inspired Adam to leave prosecution and start a purpose-driven criminal defence firm. 04:44 – How EOS changed the trajectory of his firm’s growth and culture. 05:57 – Why hiring a professional implementer transformed their systems and team dynamic. 07:11 – Celebrating 3,000+ cases closed with a live office counter as both a motivator and marketing tool. 08:46 – How case types are tracked to determine where marketing efforts should focus. 09:37 – The media storm surrounding a high-profile Palm Beach County case and how Adam handles public pressure. 10:59 – What grassroots marketing really means and why it only works when it’s authentic. 12:37 – How a referral-based shoe donation campaign grew into a marketing and brand asset. 14:01 – Why consistency in community outreach builds long-term trust and visibility. 14:44 – Adam’s view on bar associations vs. higher-level networking groups like Provisors. 16:42 – Why Provisors’ national network and intentional relationships elevate referral potential. 19:15 – The mindset shift required to succeed in long-term professional networking. 21:05 – What makes someone truly referable in a professional network—and why it’s not just about skill. 23:23 – Inside the Rossen Law internship program: how it evolved from shadowing to a full learning curriculum. 25:37 – What makes interns relocate for an unpaid position—and the reputation it’s built. 27:25 – A breakdown of how interns are trained, mentored, and immersed in the culture. 29:15 – The importance of alignment between personal brand and firm brand in community impact. 30:29 – How Adam is using partnerships with criminal justice organizations to expand reach and visibility. 31:53 – A smart backlink strategy for the internship program that also supports brand authority. 33:37 – The next evolution: launching a paid mentorship program to support non-traditional candidates. 35:17 – Why founders must transition from hustle mode to brand-building for long-term growth. 36:37 – How to apply grassroots PR techniques and personal connection to link-building. 40:22 – Favorite new productivity tool: Plaud Note Pen for AI-powered meeting capture. 41:37 – Recommended reading: I Am John Galt—linking Ayn Rand philosophy to modern entrepreneurship. 42:59 – Where to connect with Adam and why he’s all-in on LinkedIn for future growth. Resources Mentioned Books I Am John Galt by Donald Luskin – https://a.co/d/1uLtewk Technology Plaud AI – AI-powered audio notes device - https://www.plaud.ai/ Podcasts The Renegade Lawyer - Ben Glass - https://podcasts.apple.com/ca/podcast/the-renegade-lawyer-podcast/id1688205104 Hampton Law - John

    46 min
  7. 145: Intake Strategies and Emotional Intelligence with Brooke Birkey of Level Up Law Firm Coaching

    MAY 27

    145: Intake Strategies and Emotional Intelligence with Brooke Birkey of Level Up Law Firm Coaching

    Emotional intelligence isn’t a nice-to-have, it’s the difference between a good law firm and a great one. Jay is joined by Brooke Birkey, founder of Level Up Law Firm Business Coaching, who shares how emotional intelligence, intake precision, and interdepartmental alignment can transform a firm’s revenue and reputation. From client communication strategies to onboarding systems and the subtle art of handling different personality types, Jay and Brooke explore how strengthening the human side of a law firm’s operations leads to faster case conversion, stronger teams, and better results across the board. Key Topics 3:35 – How Brooke’s early law firm experience shaped her understanding of intake and firm growth 5:01 – Why emotional intelligence training has a direct impact on revenue and team performance 5:41 – How basic intake mistakes can quietly cost law firms thousands in lost opportunities 6:35 – Why structured sales choreography matters in converting leads effectively 7:32 – How greeting tone and posture can shape the outcome of an intake call 8:08 – Why expressing empathy early in the call builds immediate trust with prospects 8:55 – The importance of mastering tonality over simply using the right words 10:32 – How connect, qualify, and sell forms the foundation of every successful intake process 11:35 – Why overshooting the "sales crest" can cause firms to lose qualified leads 12:35 – How focusing on client experience at intake improves overall firm retention 13:35 – How personality assessments help intake and case management teams work more effectively 14:35 – Why adapting to different client communication styles reduces client frustration 16:03 – How to handle anxious, angry, and withholding clients more effectively during intake 16:47 – Why aligning intake and case management is critical for maintaining a consistent client experience 18:07 – How internal misalignment between departments silently kills client satisfaction 18:53 – Why creating cross-department solutions must start with focusing on what’s best for the business 20:14 – How using a dedicated “hinge” or onboarding team bridges the gap between sales and delivery 21:51 – Why transparency in leadership during change reduces resistance and builds team buy-in 22:52 – How Brooke’s coaching model scales across firms of all sizes, from solos to multi-office firms 24:01 – Why combining data-driven KPIs with human resource optimization leads to stronger growth 25:21 – How better training can save firms from unnecessary hiring and improve existing team performance 26:35 – How client communication tools like Hona are reducing complaints and increasing satisfaction 27:44 – Why firms must balance automation with human connection for sustainable success 28:35 – How Google Tasks helps Brooke stay organized and prioritize follow-ups 28:53 – How dance and movement contribute to Brooke’s personal wellness and creativity 30:51 – Brooke’s favorite leadership book recommendation: The Advantage by Patrick Lencioni 32:05 – Why social media algorithms keep dance videos front and center in her downtime 32:43 – Brooke’s favorite athlete and her love for watching elite gymnastics 33:40 – Where to find Brooke and Level Up Law Firm Business Coaching for more support Resources Mentioned BooksThe Advantage by Patrick Lencioni – https://a.co/d/iCt4j36 The Five Dysfunctions of a Team by Patrick Lencioni –https://a.co/d/fllT6JI...

    35 min
  8. 144: Unlock Time & Talent to Transform Your Law Firm with AI. Meet Tim Sawyer of Faster Outcomes

    MAY 20

    144: Unlock Time & Talent to Transform Your Law Firm with AI. Meet Tim Sawyer of Faster Outcomes

    Scaling a law firm isn’t just about getting more cases,it’s about creating systems that let teams thrive without burning out. Jay is joined by Tim Sawyer, the EVP Sales of Faster Outcomes, who shares his journey from private equity exits to founding an AI-powered legal tech company. With a mix of real-world experience and strategic insight, Jay and Tim unpack how AI can unlock time, talent, and transformation inside a law firm. From automating medical summaries to preserving founder knowledge, listen as they explore how law firms can use technology to scale smarter, serve better, and future-proof their businesses. Whether it’s building brand consistency or planning a long-term exit, this conversation delivers real talk on what it takes to lead with intention in the legal world. Key Topics 3:10 – How speed networking and structured lunches led to valuable client relationships 6:37 – Why stepping away from a long-time W2 job sparked an entrepreneurial reset 7:47 – How a digital marketing company for insurance evolved into a legal tech startup 9:04 – Why law is still in the early stages of true AI adoption 9:42 – How Faster Outcomes streamlines case prep through OCR and document summaries 10:33 – What makes human-in-the-loop AI critical for legal document generation 10:52 – How uploading MedChrons allows for real-time querying and summarization 11:31 – Why building a private knowledge base changes how legal teams operate 12:11 – How law firms with disorganized systems can centralize their IP for efficiency 13:00 – How AI preserves institutional memory from legacy founders and rainmakers 14:01 – Why AI is perfect for law firm succession planning and sustainable scaling 14:55 – How “Ask Jeff” became a custom AI agent that supports a whole legal team 15:50 – What personal legacy and family preservation can look like using this same tech 16:54 – The three business levers Tim uses to analyze any business: find, serve, and keep 18:00 – Why leadership and alignment are the hidden drivers behind every successful system 18:52 – How poor onboarding—not poor software—is often the real barrier to adoption 19:37 – Why five-star service needs to be as intentional as your marketing spend 20:51 – How keeping clients informed improves reviews, SEO, and overall firm success 21:31 – Why founders should run their firm as if they were selling it tomorrow 23:07 – Why analyzing KPIs from an investor’s point of view can drive smarter decisions 23:52 – What a lawyer starting out should focus on first (hint: marketing and messaging) 25:16 – Why brand consistency matters more than competing with big-budget competitors 26:18 – What lawyers often underestimate when launching a firm—especially in PI 26:49 – The one priority every large firm should focus on: alignment before AI 27:31 – Why explaining the "why" behind change is key to team buy-in 28:43 – How Tim uses ChatGPT to enhance clarity and cut writing time 29:42 – A look into Tim’s health transformation and longevity-focused lifestyle 30:38 – Inside Tim’s personal pub—and why it’s covered in cork 32:04 – How Sapiens and Nexus shaped Tim’s thinking around branding and evolution 32:50 – Why TikTok’s algorithm delivers fast insights for focused content consumers 33:34 – A new book recommendation from TGR Live: Outlive by Peter Attia 34:31 – How Faster Outcomes helps lawyers spend more time doing what they love Resources Mentioned BooksSapiens by Yuval Noah Harari – https://a.co/d/3WziBIla href="https://www.amazon.com/dp/0062316095" rel="noopener noreferrer"...

    37 min

About

Welcome to the Ten Golden Rules Internet Marketing for Law Firms Podcast. Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and social media strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!

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