12 episodes

The 401(k) Marketing Podcast with Rebecca Hourihan from 401(k) Marketing will help you become the go-to expert in your community. Rebecca and her team share their ideas and resources to help you professionalize your firm, demonstrate your authority, and rise above your competition!

The 401(K) Marketing Podcast Rebecca Hourihan

    • Business

The 401(k) Marketing Podcast with Rebecca Hourihan from 401(k) Marketing will help you become the go-to expert in your community. Rebecca and her team share their ideas and resources to help you professionalize your firm, demonstrate your authority, and rise above your competition!

    12. Creating Your Email Marketing Strategy

    12. Creating Your Email Marketing Strategy

    Email marketing is becoming a ‘must-have’ in an advisor’s marketing strategy. It can help you inform and educate clients and prospects… plus stay top of mind, all in a timely manner.  Whether or not you have an email marketing strategy today, you’ll need one in 2022. In this episode, Sasha Cibrian shares 401(k) Marketing’s best strategies … Continue reading 12. Creating Your Email Marketing Strategy →

    • 25 min
    11. The Art Of Social Media with Sasha Cibrian & Emi Weiss

    11. The Art Of Social Media with Sasha Cibrian & Emi Weiss

    Facebook, Instagram and Tiktok have become a platform for personal and professional use, but LinkedIn has become the primary platform for networking and career development In this episode, Sasha Cibrian is joined by her colleague, Emi Weiss, to discuss the primary social media being used by advisors, LinkedIn. They discuss why financial advisors should focus … Continue reading 11. The Art Of Social Media with Sasha Cibrian & Emi Weiss →

    • 21 min
    10. Marketing Secret Weapons

    10. Marketing Secret Weapons

    All retirement plan professionals want to stay top of mind for clients and prospective clients. Efficient and strategic marketing is key to making this a reality. In this episode, 401(k) Marketing’s marketing manager, Sasha Cibrian, discusses how to market yourself and your company efficiently and effectively. She shares tips for marketing automation and tools you … Continue reading 10. Marketing Secret Weapons →

    • 20 min
    Episode 9: How to Develop and Nurture a 401(k) Prospecting List

    Episode 9: How to Develop and Nurture a 401(k) Prospecting List

    Generating business is a struggle for many new retirement plan advisors.  Where do you start? How do you prospect? How do you market? In this episode, Rebecca Hourihan shares tips and tricks for creating a prospecting list and reveals how to use that list to generate business opportunities. She discusses hidden strategies and how turning … Continue reading Episode 9: How to Develop and Nurture a 401(k) Prospecting List →

    • 20 min
    Episode 8: Peeling Back the Onion of Social Security and Retirement Income Planning With Special Guest Marcia Mantell

    Episode 8: Peeling Back the Onion of Social Security and Retirement Income Planning With Special Guest Marcia Mantell

    Planning for retirement is similar to an onion. Every time you learn a little bit more about it, you peel back another layer. In this episode, Rebecca Hourihan talks with Marcia Mantell, an author and blogger, and the owner of Mantell Retirement Consulting. Marcia has nearly 30 years of experience working with retirement planning strategies, … Continue reading Episode 8: Peeling Back the Onion of Social Security and Retirement Income Planning With Special Guest Marcia Mantell →

    • 39 min
    Episode 7: Taking the Road Less Travelled With the 401(k)lub – with Jake Rushton

    Episode 7: Taking the Road Less Travelled With the 401(k)lub – with Jake Rushton

    What happens when two enthusiastic marketers get together? They geek out about marketing! This episode dives into why it is important for advisors to find a marketing platform that you enjoy, along with how you can cultivate a niche retirement plan advisory practice. Join us to learn about how Jake Rushton got his start, grew … Continue reading Episode 7: Taking the Road Less Travelled With the 401(k)lub – with Jake Rushton →

    • 33 min

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