3 min

The Adidas Affect: Beyoncé, Ye, and Manchester United POP BIZ

    • Business News

Adidas (ADS ETR) is outperforming their peers YTD, but have had a number of sour celebrity collaborations that have hurt their profits. Is their new extension with Manchester United (MANU NYSE) the pull they need to rise above the rest?

Adidas (ADS ETR) is outperforming their peers YTD, but have had a number of sour celebrity collaborations that have hurt their profits. Is their new extension with Manchester United (MANU NYSE) the pull they need to rise above the rest?

3 min