122 episodes

Welcome to the Art and Soul Show where we dive heart-opening chats on photography, business, life and that messy in-between. You're more than a photographer. You're an artist, a dreamer, a business boss, and a creative. Listen in for conversations and advice on running a photography business, mindset, and creativity. This is the place you can go when you need a boost of encouragement, a kick in the pants, and inspiration to pick up your camera.

The Art and Soul Show Lisa DiGeso, The Milky Way

    • Arts
    • 5.0 • 16 Ratings

Welcome to the Art and Soul Show where we dive heart-opening chats on photography, business, life and that messy in-between. You're more than a photographer. You're an artist, a dreamer, a business boss, and a creative. Listen in for conversations and advice on running a photography business, mindset, and creativity. This is the place you can go when you need a boost of encouragement, a kick in the pants, and inspiration to pick up your camera.

    The Power of Personal Branding: Showing Up in Your Business Through Brand Photography with Angie McPherson

    The Power of Personal Branding: Showing Up in Your Business Through Brand Photography with Angie McPherson

    Are you a photographer who feels uncomfortable on the other side of the camera? It’s a bit of a cliche, but it’s true: Many photographers struggle showing up in their own businesses, especially in photos. But your personality is what sets you apart, and showing it off is key to attracting the kinds of clients you’ve been dreaming of.
    In this episode, I chat with brand photographer and marketing strategist Angie McPherson about attracting your ideal clients through brand photography. Angie shares how she fell in love with brand photography and how she uses it in her own business. She explains how to find balance between your style and your clients’ brands. Plus, we break down the brand photo process and client experience–from finding beautiful locations to styling your clients.
    What’s in this episode:
    How to be yourself on social media and attract your dream clients [2:35]How Angie steps into her clients’ shoes as a brand photographer [5:09]Why you should prioritize your own style when looking for clients [8:01]How to figure out pricing for brand photography packages [10:24]How to style your clients or connect with local stylists [13:06]Watermarks, tags, and photo credit for brand photography [14:16]How to handle clients who want to edit their own brand photos [15:49]How to attract your ideal clients by showing up online [17:05]Angie’s tips for finding unique locations for brand photoshoots [19:57]What Angie’s branding package and shoot process looks like [22:24]Why shot lists are life savers during branding sessions [28:30]Angie’s advice for fellow photographers and business owners [32:15]If you want to show up as your most authentic self and attract your dream clients, tune in to this episode.
    For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/showing-up-in-your-business-brand-photography-with-angie-mcpherson/
    Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

    • 36 min
    Niche Down, Scale Up: Diversifying Your Income Without Limiting Your Creativity with Hope Taylor

    Niche Down, Scale Up: Diversifying Your Income Without Limiting Your Creativity with Hope Taylor

    Should you niche down or generalize? There’s a lot of pressure for photographers to choose one area of interest. But just because you’ve found your passion doesn't mean you can’t be multipassionate! It’s totally possible (and honestly, preferable) to diversify your income, build up your passive income streams and create a well-rounded business.
    In this episode, I’m chatting with coach and photographer Hope Taylor about niching down without limiting yourself. Hope is sharing how she found her passion for senior and wedding photography. Then, she’s explaining how she diversified her income streams through coaching and passive income. We’re also talking about showing up online and how to build your personal brand.
    What’s in this episode:
    How Hope found her passion for photography, business, and passive income [2:21]How she found her passion for senior and wedding photography [4:23]How to start niching down and learn to say “no” to work you don’t want [6:38]Why your branding should be an extension of your natural personality and style [8:43]Hope’s experience moving her business to another state – twice! [12:04]How to get comfortable on the other side of the camera and start building your personal brand [15:34]Hope’s journey to offering high-level mastermind coaching [19:59]How you can use outsourcing to help you stay in your zone of genius [23:30]Hope’s advice for seasoned and new business owners [29:02]If you want to learn to diversify your income streams to create more freedom in your business, tune in to this episode.
    For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/niche-down-without-limiting-your-creativity-with-hope-taylor/
    Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

    • 34 min
    Building Your Business Your Way: How to Ditch the Overwhelm & Find Alignment in Your Business with Krista Marie Lynch

    Building Your Business Your Way: How to Ditch the Overwhelm & Find Alignment in Your Business with Krista Marie Lynch

    Whether you’re brand new to photography or you’ve been in business for years, you’re probably familiar with feeling overwhelmed during busy seasons. The solution, as we’ve been told a thousand times, is to take a step back. But how do you slow down and press pause when you’re working 24/7?
    In this episode, I’m chatting with coach and photographer Krista Marie about finding balance and alignment in your business. Krista is sharing her advice for minimizing overwhelm and pressing pause, even when you feel like you’re covered up with work. She’s explaining why it’s so important to find systems that work for you. We’re also opening up about showing up in our businesses and making our voices heard. Plus, we’re chatting about pricing and why it’s important to disconnect your rates from your self-worth.
    What’s in this episode:
    How Krista grew her business from a college side hustle to a full-time job [2:20]How to prioritize your to-do list, minimize overwhelm, and find balance [3:55]Shifting your mindset around content marketing and making it something you truly enjoy [10:30]How to press pause and regroup when you’re feeling overwhelmed with work [15:07]Disconnecting your prices from your sense of self-worth [19:31]Why it’s important to reconnect with your creativity by pursuing passion projects [22:27]Krista’s tips for managing your time effectively and setting goals [25:36]Finding systems and strategies that work for you, even if they’re different from other business owners’ [29:40]How Krista has worked through her challenges to create a business that aligns with her [32:57]Accepting that not everyone’s going to like you, and committing to showing up anyway [34:53]If you want to create a business that feels aligned with you, tune into this episode.
    For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/building-your-business-your-way-how-to-ditch-the-overwhelm-find-alignment-in-your-business-with-krista-marie-lynch/
    Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

    • 45 min
    The Magic in Motherhood: Capturing the Mother-Child Connection with Brittany Grubbs

    The Magic in Motherhood: Capturing the Mother-Child Connection with Brittany Grubbs

    After a birth, all eyes are on the new baby. You take tons of pictures, make tons of memories, and try to soak up each moment before it passes. But as a baby grows, mom is also undergoing a life changing transformation, one that’s just as deserving of attention and documentation.
    In this episode, I’m chatting with motherhood photographer Brittany Grubbs about capturing the natural beauty of the mother-child connection. Brittany is sharing how she found her passion for motherhood photography and how she turned it into the foundation of her business. She’s sharing her tips for helping clients feel comfortable and look natural on camera, as well as her process for styling her subjects. Plus, she’s explaining what to do when your subjects (children or adults) don’t want to cooperate.
    What’s in this episode:
    How Brittany found her passion for motherhood photography and turned it into a business [1:58]Her secret for capturing the natural bond between mother and child [4:25]How to help clients who arrive for a shoot nervous or stiff [5:13]How to guide clients into slowing down, getting intimate, and being themselves [6:39]Prepping for sessions and styling clients [9:50]Brittany’s favorite stores for building her client closet [11:45]What to do when clients don’t follow directions or kids don’t want to participate [12:17]Brittany’s advice for photographers struggling to find their voice and style [14:01]Why Brittany loves self-portrait sessions, and the project she’s most proud of [17:37]How she wants to create even deeper connections with her clients [20:03]If you want to learn to help your clients see the beauty in the little, intimate moments, tune in to this episode.
    For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/capturing-the-mother-child-connection-through-motherhood-photography-with-brittany-grubbs/
    Reserve your spot for the 2022 Online Family Photography Retreat: https://themilkyway.ca/2022-family-retreat/

    • 22 min
    Family First: Creating Space for Life and Family in her Photography Business with Shalonda Chaddock

    Family First: Creating Space for Life and Family in her Photography Business with Shalonda Chaddock

    If you’re anything like me, your first subjects were your own children. But eventually, those squishy babies become stone-faced teens, and it becomes more and more difficult to capture moments in your everyday life. So how do you stay inspired as your children (and your clients) grow up?
    In this episode, I’m chatting with family photographer Shalonda Chaddock of Chubby Cheek Photography about embracing change and growth in your family and business. Shalonda is sharing what it’s been like for her to go from chasing her toddler around to taxiing teens, and how that shift has changed her business. She’s explaining the concept behind her Happy Place Sessions and why she’s shifted away from styled shoots. Plus, we’re talking about finding the balance between capturing memories and living in the moment.
    What’s in this episode:
    Where Shalonda is on her business journey and what she most loves to capture [2:45]Dealing with burnout and staying creative when as your kids grow up [5:29]How to balance capturing the moment with experiencing the moment [11:58]Reconnecting with your “happy place” and rediscovering your passion [14:44]Finding new ways to involve your kids in your passions as they grow [16:17]How Shalonda shifted from styled sessions to her new Happy Place Sessions [17:45]How to set your pricing without underselling yourself [22:36]Communicating pricing and expectations with prospective clients [26:10]Why blogging is so important for attracting and converting your dream clients [28:40]Shalonda’s best piece of business advice [35:24]Embracing change and flow in your business [37:27]If you want to find inspiration in the in-between moments and embrace change in your business, tune into this episode.
    For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/family-first-creating-space-for-life-and-family-in-her-photography-business-with-shalonda-chaddock/
    Reserve your spot for the 2022 Online Newborn Photography Retreat: https://themilkyway.ca/2022-newborn-retreat/

    • 39 min
    Copywriting for Creatives: Heartfelt Copy for Your Photography Business with Ashlyn Carter

    Copywriting for Creatives: Heartfelt Copy for Your Photography Business with Ashlyn Carter

    As photographers, we engage with our clients visually. So when it’s time to write new website copy, a social post, or even an email, it can feel super intimidating to translate your thoughts into written words. With the right tools, though, you can connect with your audience, attract your dream clients, and grow your business.
    In this episode, I’m chatting with copywriter and copywriting educator Ashlyn Carter about engaging with and converting your dream photography clients. Ashlyn is explaining why copy is so important, even for those of us in more visual pursuits. She’s sharing her process for discovering your brand voice and how you can use your clients’ own words to convert them. Plus, we’re talking about finding inspiration without copying other creatives.
    What’s in this episode:
    How Ashlyn combined her love of strategy with her creative spirit to launch her copywriting career [2:22]Where photographers can start when writing copy that engages with their ideal clients [3:57]How your website can help you work less and better connect with potential clients [7:08]Why copy is so important for photographers, even though we’re in a visual industry [8:55]Three things you can do today to start creating copy that connects and converts [11:10]How to stretch your “writing muscles” even if it doesn’t come naturally to you [15:47]How to avoid plagiarizing others and what to do if someone copies your work [18:23]How emotions play in to marketing, and how to use emotions in your copy [21:56]Which pitfalls and cliches you should avoid in your copy [24:37]Ashlyn’s opinion on AI copywriting [26:26]How to start finding your brand voice and creating your style guide [29:50]Ashlyn’s course, Copywriting for Creatives [33:44]Ashlyn’s best piece of business advice [39:53]If you want to connect with and convert your ideal clients, tune into this episode.
    For full show notes, resources, links and to download the transcript, visit our website: https://themilkyway.ca/copywriting-for-creatives-heartfelt-copy-for-your-photography-business-with-ashlyn-carter/
    Reserve your spot for the 2022 Online Newborn Photography Retreat: https://themilkyway.ca/2022-newborn-retreat/

    • 44 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

erika_ashley__ ,

Creative genius!

I am so in awe of Lisa’s approach to all things photography. She’s just as kind and genuine as she is talented. I’ve never had somebody bring my family to art like she does !

Ferenaz ,

The title perfectly states what these conversations about

Hi Lisa, I’ve met you in person at a conference and I wanted to let you know that I appreciate so much how authentic you are in person, in these podcasts and your emails. You have a way of being that is so kind and warm. The people you bring on are also authentic, caring and generous with their information. I do enjoy listening to your conversations because they always leave me just a little more enlightened. Thank you and keep going!!

JessicaNip ,

Fun, interesting, engaging!

I always love listening to Lisa - her positivity and light are contagious! The topics she explores are always interesting and useful, and I look forward to more!

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