The B2B Revenue Executive Experience Carlos Nouche & Lisa Schnare

From a RevOps standpoint, business success goes down to ensuring a customer experience that exceeds expectations. Ultimately, that will lead to revenue growth. So, we were wondering...
What does it take to set up an unforgettable buyer experience?
To help us with this topic today, we have Sandy Robinson, Vice President of Revenue Operations and Business Development at Nymbus.

Sales playbooks have been around for some time. However, the most effective ones have been proven to deliver successful outcomes for winning businesses.

So, we wondered: Why are sales playbooks critical to the success of every sales team?

To help us with this topic today, we have Gerald Zankl, CEO and Co-Founder of Kickscale, a professional training and coaching platform that enables B2B development teams with playbooks your sales reps will love.

The go-to-market process is the lifeblood of any successful product launch, as it helps to ensure that it is launched in a way that will effectively reach and appeal to your customers. At the heart of a go-to-market strategy is a deep understanding of your customer's needs, desires, and pain points. In theory, things look simple. In real life, it gets more challenging. So, we asked ourselves: How do we evolve our go-to-market strategy and put that into an ecosystem that drives customers as the central part of our conversation?

To help us with this topic today, we have Jill Rowley, GTM Advisor at Stage 2 Capital, Guild Education, LoopVOC, and Folloze, a software sales veteran, a startup advisor, and a savvy investor.

If you aim for the stars, you'll need to build a five-star team. Great businesses never settle for average. They look for the best.

And if you want to be a part of the club, you'll need to find and recruit five-star employees.

However, we were thinking:
What are the characteristics that they have? What do you do to find them? And how do you keep them?

Heenle Turner, an expert in recruiting, hiring, and people management and Vice President of Content and Consulting at The ALL IN Company, joins us today to answer the questions.

Ten to fifteen years ago, a startup company with a value of over one billion dollars seemed like something almost impossible or mythical.
That's why venture capitalist Aileen Lee, came up with the term “unicorn” in 2013 to describe such unique and rare startup companies.
However, as of June 2022, CB Insights identified over 1100 unicorns worldwide.
So we were wondering...
What principles have allowed these companies to achieve such a high level of growth? And how do we best maintain that level of growth?
To help us with this incredible topic today, we have Pablo Dominguez and Matthew May, authors of the book, What a Unicorn Knows: How Leading Entrepreneurs Use Lean Principles to Drive Sustainable Growth. Pablo and Matthew also work for Insight Partners, where they have seen over 90 unicorns.

Podcasting is a fast-growing trend that grabs people’s attention.

In 2018, there were 550,000 podcasts. In 2022, the number increased to 2.5 million active shows on Apple Podcasts.

The competition is high and intense, even in B2B.

So an obvious question arises...

How do you launch and grow a successful B2B podcast?

To help us with this topic we have Harry Morton, Founder, and CEO of Lower Street, who works with specialized niche agencies to launch next-level, branding-building podcasts. Harry talks us through the success of Lower Street and the fundamentals that helped him go from $500,000 to $1 million in revenue in just six months.