215 episodes

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

The B2B Revenue Executive Experience Chad Sanderson

    • Business
    • 5.0 • 23 Ratings

The B2B Revenue Executive Experience is a podcast dedicated to helping executives train their sales and marketing teams to optimize growth. Whether you’re interested in increasing margins and growing your market share, enabling your teams to compete on value rather than price, hiring new employees, or trying to stay at the forefront of the latest in sales and marketing techniques, this podcast will give you the tools and skills necessary to win in a B2B marketplace.Each episode features an interview with a thought leader or practitioner, discussing topics like: value selling, B2B sales, sales enablement, sales performance, marketing enablement, increasing revenue, increasing margins, increasing market share, sales strategy, and more.

    Working Out Your Outreach w/ Habit Formation w/ Liston Witherill *Recaped

    Working Out Your Outreach w/ Habit Formation w/ Liston Witherill *Recaped

    As we approach the 250th episode of the podcast, I want to take some time to look back at all the ground we’ve covered together.
    To that end, I’ll be periodically resharing some of my favorite episodes — this is one of them. I hope you enjoy it!
    Like any good seller, you want to level up your outreach game, so you set out in search of that magic tactic: You read every book, listen to every podcast, and enroll in every course out there — only to realize you could have spent that time actually prospecting.
    The lesson? Tactics can be great — but they’re next to useless if you haven’t built the right outreach muscles through execution.
    Liston Witherill, Head of Growth at Gold Front, Chief of Sales Insights at Serve Don't Sell, host of the Modern Sales Podcast, and soon-to-be author, joined me to talk about the power habit formation can have on your outreach.
    We talked about:

    The mindset you need for outreach
    Why execution trumps tactics when it comes to outreach
    How pattern matching makes outreach easier


    Now that your outreach muscles are ready to compete against an oiled-up 1970s Schwarzenegger, are you ready to dive into how AI is revolutionizing content marketing or how to get the most out of your CRM? Check out the full list of episodes: The B2B Revenue Executive Experience.

    • 26 min
    Transforming Your Sales Org Through Data & Technology w/ Seth Marrs

    Transforming Your Sales Org Through Data & Technology w/ Seth Marrs

    This quarter, you're falling behind and worried you won’t make your sales goals. Taking a look at your sales team, you realize that if everyone could just sell like your top earners, you’d be way ahead of your target by now. What if there was a way to take the artistry of your best reps and boil it down to a science all your reps could follow?
    That’s exactly what my latest guest, Seth Marrs, Research Director at Forrester, is an expert in. He joins the show to share how you can marry the art and science of sales by effectively leveraging data and technology into your sales org.
    Now that you know what it takes to transform your sales org with data and technology, are you ready to dive into how to rehumanize your customer experience or learn the secrets to personalizing at scale? Check out the full list of episodes: The B2B Revenue Executive Experience.

    • 19 min
    Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

    Use PR To Build Credibility & Boost Sales w/Mickie Kennedy

    So your lead generation channels have reached a plateau and your sales operation is stuck in second gear. There’s enough happening to get by but that electrifying atmosphere is waning. You’re wondering whether PR will help kick things up a notch but the PR climate is evolving as fast as business tech. Where do you start?
    Mickie Kennedy, Founder & CEO of eReleases, a leader in affordable press release writing and distribution, provides the answer.
    What we talked about:

    PR strategy must-haves
    Stay ahead: 3 tips for a strong PR game
    Profitable PR in action

    Check out these resources we mentioned during the podcast:

    Mickie’s LinkedIn profile
    eReleases’ FREE Masterclass for a winning PR strategy
    Survey Monkey

    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 26 min
    B2B & Public Sector Lead Generation w/Mike Farrell

    B2B & Public Sector Lead Generation w/Mike Farrell

    Your top SDR has spent all night brushing up on B2B sales tips. They make their way to the first prospect, who happens to be a high-ranking military official. Little do they know, those B2B tips are no good here. This is a public sector institution, and they don’t play by B2B rules.
    Green Leads CEO, Mike Farrell, explains.
    What we talked about:

    B2B vs Public Sector: dos & don’ts
    AI risks & opportunities
    Content syndication
    Outsourcing SDRs

    Check out these resources we mentioned during the podcast:

    Mike’s LinkedIn profile
    Green Leads’ website

    For the entire interview, you can listen to The B2B Revenue Executive Experience.
    If you don’t use Apple Podcasts, we suggest this link.

    • 24 min
    The ABCs of ABM: Account Based Marketing Made Simple w/ Mike Maynard

    The ABCs of ABM: Account Based Marketing Made Simple w/ Mike Maynard

    The meeting you have tomorrow is with the sales team. You’re anticipating a sleepless night. As you sharpen your pitchfork, you wonder why no one’s solved the alignment problem between sales and marketing. Then, you remember something: You’re not in Mad Men; you’re running a successful ABM campaign — and collaboration with sales is the name of the game.
    My guest today is Mike Maynard, Owner at Napier Partnership Limited, who came on the show to demystify Account Based Marketing and explain how to harness its numerous benefits.
    In this episode, we discuss:

    What ABM is
    How to implement ABM
    How ABM helps better align sales and marketingNow that you know the ABCs of ABM, are you ready to learn how to craft your brand or establish a repeatable sales process? Check out the full list of episodes: The B2B Revenue Executive Experience.

    • 26 min
    Mastering the Art of Virtual Selling w/ Darrell Amy

    Mastering the Art of Virtual Selling w/ Darrell Amy

    This last year brought a lot of changes that range the gambit from internal organizational improvements to reimagining and shifting outbound marketing.
    This evolution has fostered a new constant awareness of who we’re selling to and where they spend their time.
    It’s crucial that we take what we've learned this past year about virtual selling and continue to develop those skills as we step into the post-COVID “new normal.”
    On this episode of B2B Revenue Executive Experience, I talk with Darrell Amy, author of the best-selling book, Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth, host of the Revenue Growth Podcast, and co-host of the Selling From the Heart Podcast.
    What we talked about:

    How companies should be adjusting their marketing and sales strategies in the post-COVID economy
    How to combat “pivot fatigue” and get better at virtual selling.
    How companies can set aggressive, but realistic revenue goals.
    What goals should be top of mind for companies in a post-COVID era.

    Mentioned on the show:

    The Revenue Growth Toolkit
    Revenue Growth Engine: How to Align Sales and Marketing to Accelerate Growth

    For the entire interview, you can listen to The B2B Revenue Executive Experience.If you don’t use Apple Podcasts, we suggest this link.

    • 33 min

Customer Reviews

5.0 out of 5
23 Ratings

23 Ratings

CrystaltheTraveller ,

Working with Brilliance

Had the pleasure of appearing on the B2B Revenue Executive Experience Podcast. What a great resource for new and experienced entrepreneurs. So many episodes full of golden nuggets, full of entertaining and thought-provoking information. A top recommendation to anyone interested in business and entrepreneurship.

Angad Rekhi ,

Helpful & Engaging

Really enjoyed listening to the podcast on silo’d orgs. Will recommend to other sales professionals. Thanks.

Squatch-IRL ,

Engaging and insightful

Great podcast would recommend to and sales professional

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