46 episodes

The Big Idea is an InkSoft podcast for print shops, garment decorators, promotional product distributors, and team dealers. We're talking to experts, thought leaders, and disrupters across the industry to learn how they're making it happen. Hosted by industry expert Marshall Atkinson.

The Big Idea Podcast by InkSoft InkSoft

    • Business
    • 4.0 • 1 Rating

The Big Idea is an InkSoft podcast for print shops, garment decorators, promotional product distributors, and team dealers. We're talking to experts, thought leaders, and disrupters across the industry to learn how they're making it happen. Hosted by industry expert Marshall Atkinson.

    Turning Fashion Forecasting Into Profits With Tim Gibson| The BIG Idea Podcast

    Turning Fashion Forecasting Into Profits With Tim Gibson| The BIG Idea Podcast

    In this episode of The BIG Idea podcast, screen-printing guru Tim Gibson talks about what shop owners can expect in decorated apparel over the next few years. “There’s a resurgence in heavyweight 100% cotton T-shirts,” says Gibson, director of sales and business development for Hanes Brands’ Print Wear Division. “Now, a younger demographic is being reintroduced to the Beefy T, with its more traditional fit. Everyone’s heard of Hanes, so it’s easy to market.” 

    • 35 min
    Take the Guesswork Out of Financing With David Harding

    Take the Guesswork Out of Financing With David Harding

    David Harding, owner of DCA Equipment Financing, talks about how finding the right equipment financing option for your decorated-apparel business increases profits: “There’s probably not a huge advantage in leasing over buying, and because of that, we’re doing more finance agreements for screen-printing and embroidery equipment.” Plus: Find out what the “newest big thing” is when it comes to equipment. Join The BIG Idea conversation.

    • 47 min
    The Future of Equipment with M&R CEO Danny Sweem

    The Future of Equipment with M&R CEO Danny Sweem

    M&R CEO Danny Sween joins us for an insightful discussion. Don't miss this episode!

    • 34 min
    Design Craftsmanship With Aaron Draplin

    Design Craftsmanship With Aaron Draplin

    Talented graphic designer Aaron Draplin, president and CEO of Draplin Design, chats about working with screen printers: “We took the money, so now it’s our job to perform—it’s about ownership.” Plus: how he designed a logo for Pres. Obama’s administration. Join The BIG Idea Conversation

    • 1 hr 6 min
    Pop Up Stores with Tim Williams

    Pop Up Stores with Tim Williams

    Tim Williams chats with us about how Pop Up Stores work and how he has achieved success worldwide with this sales strategy.

    • 32 min
    Profit First with Mike Michalowicz

    Profit First with Mike Michalowicz

    Mike Michalowicz, author of "Profit First" and renowned speaker, brings his formulas and tools regarding running a better business to the decorated apparel industry. Mike discusses topics like making profit a priority and how to make your shop run like clockwork.

    • 42 min

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