84 episodes

The Business Society Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

The Business Society Podcast Melissa Houston

    • Business
    • 5.0 • 11 Ratings

The Business Society Podcast is devoted to helping entrepreneurs master their finances and launch, grow, and scale their businesses. Simple, digestible, actionable advice from Melissa Houston, an accredited CPA with over 20 years of experience. Real business owners, real talk, real solutions.

    Essential Legal Protection For Your Small Business

    Essential Legal Protection For Your Small Business

    “The average business has about 25% chance of surviving the first four years… but if you’re involved in litigation, your odds of surviving go down to 17%.”
    —  Jay Razzouk


    Many entrepreneurs don’t know how to protect themselves and their businesses when it comes to the law — and this goes far beyond the question of whether to choose incorporation or LLC!


    Attorney Jay Razzouk spent over a decade helping Fortune 500 companies avoid and fix billion-dollar mistakes. Now, through his ProSCALE Legal Coaching, he helps online entrepreneurs protect their assets, deal with the legalities of owning their businesses... and securely scale beyond 7 figures!


    “Executives know the risk and make informed decisions, but entrepreneurs are people who are gung-ho and go for it not really knowing what they might face,” Jay explains. “When it comes to the legal space, there’s so much out there in terms of misinformation.”


    From tax structures to contract law to trademarks, this episode is packed with legal information entrepreneurs NEED to know.


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    Small problems that scale alongside your businessLegal complexities of hiring and selling outside your regionThe #1 lawsuit brought against businesses

    About Jay Razzouk: Jay Razzouk is a California business attorney with over 10 years experience litigating across 20 states in matters involving legal compliance at Fortune 500s. He is the founder of ProSCALE Legal Coaching. Employing his SecureSCALE method, Jay helps small business owners employ legal strategies to protect their businesses as they scale beyond seven and eight figures.
      
    Highlights:‌ ‌
    01:03  Intro
    01:32  Meet Jay Razzouk
    02:22  Entrepreneurs & legal protection
    03:19  Business entities & tax structures
    05:16  Legal issues that grow
    06:59  Operating outside your region
    09:02  Jay’s services
    12:32  #1 type of lawsuit
    13:22  Contracts, trademarks & IP
    21:37  Takeaway
     ‌
    Links:‌ ‌
    Jay Razzouk
    https://www.proscalelegal.com 
    https://www.facebook.com/jay.razzouk 
    https://www.linkedin.com/in/jayrazzouk
      
    The Business Society: https://thebusinesssociety.co   
    5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
    Work with me: https://www.melissahoustoncpa.com/work-with-me
    Want more tips and inspiration? 
    Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga 
    and visit my website: https://www.melissahoustoncpa.com
    Need a Fractional CFO?  Check out The Fractional CFO Agency!

    • 25 min
    What Is A Fractional CFO And How Can You Hire One?

    What Is A Fractional CFO And How Can You Hire One?

    “CFOs are essential to business, as they support  the CEO with strategic financial planning so the CEO can create the most profitable business possible.”
    —  Melissa Houston


    Happy New Year! In this solo episode of the Business Society Podcast, I want to talk about a new business trend that I think is especially useful for small to medium-sized business owners.


    Have you heard of the “fractional C-suite”?


    Hiring for a fractional C-suite position allows you to benefit from the knowledge and experience of a C-level expert... on a part-time basis and through a package tailored to your needs! This cost-effective solution is absolutely ideal for businesses that are not at the point of needing (or able to afford) a full-time C-suite executive.


    From monthly variance analysis to project accounting to cash flow management, this episode lays out the key services provided by a fractional CFO — with some bonus tips for boosting your profitability! 


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    Why hiring a fractional CFO is an ingenious solution for many businesses What a fractional CFO will offer you that a bookkeeper and accountant will not How a monthly variance analysis will help you track your progress and identify areas of concern  
    Highlights:‌
    01:06  Welcome to 2022!
    02:27  The fractional C-suite
    03:55  What is a fractional CFO? 
    04:55  How will a fractional CFO help you?
    07:39  Monthly variance analysis  
    08:27  Key performance indicators
    09:00  Cash flow management & stakeholders
    10:14  Project accounting
    11:20  Financial guidance & support
    12:24  What to look for in a fractional CFO
    15:16  Recap
     ‌
    Links:‌
    The Business Society: https://thebusinesssociety.co   
    5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
    Work with me: https://www.melissahoustoncpa.com/work-with-me
    Want more tips and inspiration? 
    Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga 
    and visit my website: https://www.melissahoustoncpa.com
    Need a Fractional CFO?  Check out The Fractional CFO Agency!

    • 17 min
    Booking Epic Podcast Guests

    Booking Epic Podcast Guests

    “Behind every powerful leader is a great therapist. And it doesn’t have to be a true therapist — maybe it’s a coach, maybe it’s a mentor. But every great leader has processed their trauma.”
    —  Margy Feldhuhn


    This episode of the Business Society Podcast focuses on the emotional side of entrepreneurship.


    Margy Feldhuhn is co-owner and CEO of Interview Connections, the first podcast booking agency. Since acquiring 50% equity in 2018, she’s helped scale the business to 7 figures — without direct marketing or advertising!


    Margy credits much of her success to her therapist.


    A year prior to joining Interview Connections, Margy tragically lost her father to suicide. She underwent over a year of EMDR trauma reprocessing therapy — important work that helped her to step into a leadership role. “If you are out there getting triggered with your team or with your clients, your business is going to fall apart,” she explains. 


    Tune in to hear Margy and I talk about the power of resilience when it comes to leadership, why every entrepreneur should have a therapist, and We Get It, Your Dad Died, her podcast about entrepreneurs and grief.


    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    How Margy transformed from her company’s first employee to its CEO in 2 yearsWhy processing trauma is a crucial piece of effective leadership Why dealing with your emotions will help you avoid sabotaging your results

    About Margy Feldhuhn: Margy Feldhuhn is the co-owner and CEO of Interview Connections, the first and leading podcast booking agency, and hosts Rock the Podcast and We Get It, Your Dad Died.
      
    Highlights:‌ ‌
    01:04  Intro
    02:00  Meet Margy Feldhuhn
    04:14  Interview Connections
    05:03  Trauma, resilience & leadership
    09:22  Therapy & entrepreneurship
    11:00  Creating meaning out of grief
    13:20  Why we hide grief
    14:51  Margy’s podcast guests
    19:03  Listener feedback
    20:09  Deal with your stuff
    23:14  Takeaway
     ‌
    Links:‌ ‌
    https://interviewconnections.com 
    https://www.facebook.com/InterviewConnectionsPage 
    https://open.spotify.com/show/3YtI2LDFqprjsV8kiP3Zj5 
    https://www.linkedin.com/in/margy-feldhuhn-832b30117 
    Twitter: @margyfeldhuhn


    The Business Society: https://thebusinesssociety.co   
    5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
    Work with me: https://www.melissahoustoncpa.com/work-with-me
    Want more tips and inspiration? 
    Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga 
    and visit my website: https://www.melissahoustoncpa.com
    Need a Fractional CFO?  Check out The Fractional CFO Agency!

    • 25 min
    Plan For Financial Success In 2022

    Plan For Financial Success In 2022

    “It’s through reflection that we take away lessons and we can make improvements.”
    —  Melissa Houston
    We made it. We’ve reached the end of 2021. 
    And what a year it has been!
    This is the perfect time to look back and reflect on how far you’ve come, the decisions that you’ve made in your business, and the impact that you have created.
    It’s also the perfect time to start thinking about your financial goals for the next year.
    A goal without a plan is just a wish, so if you want to make big moves in the next 12 months (and earn big profit), I highly recommend that you take some time right now to map out your goals and put a plan in place to achieve them.

    Remember: 82% of businesses fail due to financial mismanagement!
    I would love to help you get set up for success in 2022. The last episode of 2021 covers how to create a S.M.A.R.T. financial plan (yes, I explain the acronym!), what you can learn from reflecting on the last 12 months, and why monthly goals and assessments are absolutely essential for staying on track. 
    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
    The importance of mapping out your financial goals for your business in 2022 Why just having a plan isn’t enough — and the steps you need to take to achieve your goals How to analyze your income statements in order to gain valuable insights into your business  Highlights:‌ ‌
    01:04  Time to reflect
    02:25  Don’t take feedback personally
    03:15  Happy holidays!
    04:53  Starting the New Year on the right foot
    06:04  Money management is mandatory
    06:51  VIP half-day sessions & other packages
    09:25  3 ways to work with me
    11:19  Income statements
    12:47  Create a S.M.A.R.T. financial plan
    15:44  Goal v. wish
    16:16  Monthly goals
    19:09  Accountability
    20:18  Measure progress against goals
    21:26  Pay yourself & profit margins
    22:52  Make informed business decisions
    24:29  Recap
    Links:‌
    The Business Society: https://thebusinesssociety.co
    5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
    Work with me: https://www.melissahoustoncpa.com/work-with-me
    Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com

    Need a Fractional CFO?  Check out The Fractional CFO Agency!

    • 26 min
    Branding To Connect With Clients

    Branding To Connect With Clients

    Nikki Takahashi knows what goes into creating a great brand!
    Nikki is the founder and CEO of Fetching Finn, a multi-6-figure branding and design agency that gets clients noticed in person, online, and in print.
    (She’s also the only designer I know who has won a Governor General’s medal for her achievements!)
    If you want to connect with your customers, you need to go beyond the graphics.
    “A logo and a website is kind of where people start when they’re thinking about branding. But when it comes down to it, branding is so much broader than that,” Nikki explains. “Building a brand with traction, one that gets sales and gets noticed and gets remembered, starts with messaging and not with the design piece. So, that’s been a shift in my business.”
    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌
    The #1 change that Nikki made to her business which wound up being absolutely pivotal A walkthrough of what to expect when you seek out branding servicesWhether you should have a personal brand alongside your business brandAbout Nikki Takahashi: Nikki Takahashi is a digital media designer and brand strategist who has helped over 300 entrepreneurs embrace and amplify what makes them unique. She is the founder and CEO of Fetching Finn Inc., host of the Square Peg Entrepreneur podcast, and a globally recognized keynote speaker on brand design and strategy.
    01:03  Intro
    02:04  Meet Nikki Takahashi
    03:36  What is branding?
    05:25  Nikki’s clients
    06:46  Branding walkthrough & basics
    10:44  Social media
    11:53  Messaging
    13:32  Biggest challenges
    16:10  Rebranding
    17:25  Personal branding
    18:43  Top tip
    https://fetchingfinn.com
    https://fetchingfinn.com/foundations
    https://ca.linkedin.com/in/nikkitakahashi
    https://open.spotify.com/show/3ID0Jg4ONTfH2wzVlqJZQQ
    Twitter: @thenikkitak
    Instagram: @thenikkitak
    Building a Storybrand
    https://www.chapters.indigo.ca/en-ca/books/building-a-storybrand-clarify-your/9781400201839-item.html
    The Business Society: https://thebusinesssociety.co
    5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
    Work with me: https://www.melissahoustoncpa.com/work-with-me
    Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com

    Need a Fractional CFO?  Check out The Fractional CFO Agency!

    • 21 min
    How To Run More Than One Successful Business

    How To Run More Than One Successful Business

    Alli Webb is not only a brilliant entrepreneur with multiple businesses under her belt, she’s also a queen of reinvention.
    In 2008, Alli co-founded Drybar, the budget-friendly blow-out salon that’s grown to 150+ locations. Since selling Drybar, she’s co-launched Squeeze, a franchise concept offering a better massage experience...
    Okay Humans, an affordable membership that helps clients find and book in with qualified therapists in their area…
    ...and Becket & Quill, a jewelry line that’s high-end, not high-spend.
    The goal of each? To bring the products and services that people crave within reach, through a dual focus on quality AND accessibility — an approach Alli describes as “affordable luxury.”
    She and her fiance also co-founded The Impact Series, which hosts two-day retreats taught by founders and coaches.
    In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌
    What she would do differently if launching Drybar todayWhat she loves most about the franchise model (and what sets Squeeze apart!)The common challenges entrepreneurs report during The Impact Series sessionsAbout Alli Webb: Alli Webb co-founded Drybar in 2008, and has since co-founded new ventures including Squeeze, Okay Humans, Becket & Quill, and The Impact Series. She is the host of the Raising The Bar podcast and author of The Drybar Guide to Good Hair for All.
    01:04  Intro
    03:19  Meet Alli Webb
    05:35  Squeeze & Becket & Quill
    07:33  Franchising
    08:20  The Impact Series
    10:51  Common challenges
    13:29  Reinvention
    15:07  Drybar lessons
    19:56  Business coaches
    24:31  Takeaway
    https://www.squeezemassage.com
    https://www.squeezemassage.com/franchising
    https://www.okayhumans.com
    https://www.becketandquill.com
    https://www.impact.takenewground.com
    https://www.chapters.indigo.ca/en-ca/books/the-drybar-guide-to-good/9781419721069-item.html
    Twitter: @AlliWebb
    Instagram: @alliwebb @squeeze @okayhumans
    The Business Society: https://thebusinesssociety.co
    5-Step Roadmap to Biz Finance Freedom: https://melissahoustoncpa.lpages.co/5-step-biz-finance-roadmap
    Work with me: https://www.melissahoustoncpa.com/work-with-me
    Want more tips and inspiration? Follow me on Twitter @melissahcpa and Pinterest @melissahoustoncpacga and visit my website: https://www.melissahoustoncpa.com

    Need a Fractional CFO?  Check out The Fractional CFO Agency!

    • 27 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

FetchingFinn ,

These guests get me excited to be in business!

Melissa is one of those rare breeds who has a seriously strategic business brain, coupled with the ability to engage and relate meaningfully with real people. The Business Society Podcast inspires and educates - I always come away with actionable advice. What I enjoy most is learning that, whether you’re a celebrity or not, all entrepreneurs share the same challenges.

Idojann ,

An excellent resource for entrepreneurs!

I discovered Melissa’s podcast and fell in love with her warmth and calm style of interviewing. She asks really good questions and provides amazing tips you can apply to your business’ finances. Her 20+ years of experience as a CPA is also a plus as I know I am learning from a very experienced professional and her expertise comes through. I highly recommend her podcast to everyone who already has a business or are thinking of starting one today!

Enelyra iphone ,

Very interesting, even for non-entrepreneur folks

I listen to a lot of personal finance podcasts and this is one of my favorites, even though I’m not an entrepreneur. Money is money and good advice is always good!
The host and her guests are very relatable and it feels like a discussion among friends.
Always something new to learn, without being overwhelming.
Great job, Melissa!

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