40 episodes

The Creative Kind helps you learn from successful professionals about what it takes to run a business, grow an audience, and increase your income. With each new episode, you’ll hear marketing strategies and business tips to implement right away. We’ll learn about the highs and lows of running a creative business in order to become better entrepreneurs and build profitable distribution channels.

The Creative Kind Podcas‪t‬ Alex Leonard

    • Arts
    • 5.0 • 8 Ratings

The Creative Kind helps you learn from successful professionals about what it takes to run a business, grow an audience, and increase your income. With each new episode, you’ll hear marketing strategies and business tips to implement right away. We’ll learn about the highs and lows of running a creative business in order to become better entrepreneurs and build profitable distribution channels.

    Creating a Multi-Media Collective with Dexter Crowe

    Creating a Multi-Media Collective with Dexter Crowe

    This episode is with Dexter Crowe, someone I've personally known for years who I connected with recently to hear about his latest musical endeavors.

    Halaken Collective is the birthplace of a global collective of creators united by the power of art for change. It is a multi-media label intent on cultivating a platform to bridge East and West, the traditional and progressive, the magnificent and unnoticed through music and video.   Dexter and Mercan are two creative forces behind the releases that are focusing on really inspiring projects and putting a ton of passion and drive behind every project they do!  

    They are creating a platform where artists of all disciplines connected by values are able to collaborate creating meaningful art with a consciousness for the social, environmental, and humanitarian challenges facing today's world. It's an awesome project with some stellar music, I highly suggest checking it out!  

    Connect with Halaken Collective

    Halaken Collective on Instagram

    Connect with Alex Leonard, Founder of AL Media

    The Creative Kind Podcast

    Alex Leonard on Instagram

    • 42 min
    Festivals in a Pandemic with Gabriel Mattacchione

    Festivals in a Pandemic with Gabriel Mattacchione

    From the very beginning, Ever After Music Fest (EAMF) in Kitchener, Ontario has been a landmark event for bass heads from around the world. It combines top headliners, underground artists, and upcoming talent in a unique setting with a stellar sound system to deliver quality year after year. 

    What's super cool about Ever After Music Festival is that it is an event that is run by a family-owned company primarily getting its revenue from ticket sales. Unfortunately, the 3-day festival was canceled last year due to COVID-19. 

    I caught up with Gabriel Mattacchione at the end of September last year that is part of a larger story piece I am making in collaboration with Radio Western on the impact of the pandemic on the music industry. Stay tuned for that! 

    My conversation here with Gabriel is a raw and real interview where we go into the festival's origins, how they've carved out a niche, and strategies for handling this crisis of a pandemic. Even from having worked in the entertainment sector for years, I still found this a really interesting conversation and I learned a lot, giving me more respect for Gabriel and his team to run such a big event. So I hope you enjoy it.

    Connect with Gabriel and EAMF

    Ever After's Website
    https://www.everafterfest.com/

    Ever After on Facebook
    https://www.facebook.com/EverAfterMusicFest/

    Ever After on Instagram
    https://www.instagram.com/everafterfest

    Ever After on Twitter

    https://twitter.com/everafterfest


    Connect with Alex Leonard, Founder of AL Media:

    www.alexleonardmedia.com

    The Creative Kind Podcast:

    https://www.alexleonardmedia.com/creativekindpodcast

    Alex Leonard on Instagram

    https://www.instagram.com/alexleonardmedia/

    AL Media on Facebook

    https://www.facebook.com/alexleonardmedia/

    Alex Leonard on LinkedIn

    https://www.linkedin.com/in/alexander-ferguson-leonard/

    • 35 min
    Establishing a Loyal Music Scene with Jason Carpenter

    Establishing a Loyal Music Scene with Jason Carpenter

    The latest podcast interview is with a founder of N.E.C. Productions, Jason Carpenter, a successful entrepreneur in London, Ontario that has helped the electronic scene grow and flourish in my hometown. Jason is an experienced business owner with a demonstrated history of working in the events services industry. He's skilled in advertising, sales, accounting, promotional marketing, and party planning. I was lucky to have the pleasure of sitting down with Jason to learn about how he's been able to create one of Canada's thriving music scenes, supporting countless DJs over the past 20 years by helping them launch successful careers.


    N.E.C. Productions is one of Southwestern Ontario's first event planning and marketing team specializing in electronic music. Keeping it dirty since 2001, with a full roster of talented local artists ready to shine. Whether it's a festival, a club night, or a dark basement, the party is our playground. N.E.C. Productions help in supporting the community, the artists, and the music.


    Jason and I dig deep into the history of N.E.C. Productions, differences between the rave scene over when he started compared to the last 5 years, as well as the importance of building a loyal local following. With COVID-19 putting a full stop of live events, the ever entrepreneur, Jason has pivoted, of course, and now organizes live streams on Twitch every weekend to help keep the music going and giving a platform for DJs to share their new music and fresh sets.

    I had a lot of fun catching up with Jason on the show and look forward to sharing this podcast with you! 

    If you dig the episode, don't forget to leave a review on Apple or follow the podcast wherever you listen to your podcasts. 

    Connect with Jason at N.E.C. Productions

    N.E.C. Productions on Facebook
    https://www.facebook.com/NECproductions/

    N.E.C. Productions on Instagram
    https://www.instagram.com/necevents

    N.E.C. Events on Twitch
    https://www.twitch.tv/necevents

    Connect with Alex Leonard, Founder of AL Media:

    www.alexleonardmedia.com

    The Creative Kind Podcast:

    https://www.alexleonardmedia.com/creativekindpodcast

    Alex Leonard on Instagram

    https://www.instagram.com/alexleonardmedia/

    AL Media on Facebook

    https://www.facebook.com/alexleonardmedia/

    Alex Leonard on LinkedIn

    https://www.linkedin.com/in/alexander-ferguson-leonard/

    • 40 min
    Finding Your Inner Leader with Janic Gorayeb

    Finding Your Inner Leader with Janic Gorayeb

    Janic Gorayeb is the Founder and Creative Curator for Ripple Effect Leadership and she reminds people every day that leadership manifests in many ways. I am delighted to share this thought-provoking podcast with you, as Janic and I dig deeper into what makes a strong leader and how everyone can realize their own inner authority. 

    Janic now helps clients break free from the misnomer that leadership is reserved for the reigning elite who top the corporate hierarchy.  At the core of Ripple Effect Leadership is creativity, fun, collaboration, and authenticity - values that are weaved through everything Janic brings to the table!

    We dive into our own values, beliefs, and leadership tactics. The interview is a great way for anyone to learn about how they can start acting as a leader in their personal and professional life. Janic is an expert at her craft and does so much for the local community, it was an absolute pleasure to catch up with her and I'm sure people will find value in this episode. Enjoy!  

    Connect with Janic:

    www.rippleeffectleadership.ca

    Ripple Effect Leadership on Instagram

    https://www.instagram.com/rippleeffectleadership 

    Ripple Effect Leadership on Facebook  

    https://www.facebook.com/rippleeffectleadership

    Connect with Alex Leonard, Founder of AL Media:

    www.alexleonardmedia.com

    The Creative Kind Podcast:

    https://www.alexleonardmedia.com/creativekindpodcast

    Alex Leonard on Instagram

    https://www.instagram.com/alexleonardmedia/

    • 39 min
    Growing Your Team and Sales Funnel in Entertainment with Sam Pearce

    Growing Your Team and Sales Funnel in Entertainment with Sam Pearce

    Sam Pearce is the latest guest on the Creative Kind Podcast, a charismatic entertainer who brings a lifetime of showmanship of working as a magician into his present-day events. He's performed for some of Canada's biggest brands, like Air Miles, Shell, Sunlife, Sobeys, Manulife, Esso, and many more.

    Sam's unique proposition is to bring his own talents onto the stage and now through people's screens to help bring large events like Award Galas, Conferences, Holiday Parties, and Employee Training to become Real Fun! His unique proposition is that he partners with Canada's biggest brands to connect their teammates from the comfort of their couches.

    Sam and I dig deeper into his sales process, marketing strategies, team growth, and business plan. We discuss how he's been able to pivot from doing all live events in person to Zoom and how the transition has given him more business than ever. It's such an inspiring conversation and Sam's energy is sure to give you a smile!

    Let me know what you think of the episode and if you've been listening to the podcast or just come across the show, don't forget to leave a review on Apple or follow us on Spotify.

    Check out Sam's company, Pearce Theatrical, to book him for your event here: pearcetheatrical.com

    • 34 min
    Pre-production Tips with Alex Leonard: Why Make a Video?

    Pre-production Tips with Alex Leonard: Why Make a Video?

    The next upload to the Creative Kind Podcast is a first in a series of solo episodes, where I'm discussing each of the 20 important tips for creating your own engaging social media videos. The very first tip is on understanding why you want to make a video, how does it help you achieve your business goals, and how can that video tie into your digital marketing agenda.

    If you're curious to learn the other 19 tips, you can download the whole entire e-book for free online here!

    https://www.alexleonardmedia.com/20-tips-for-videos-e-book

    I hope you found this episode valuable! I'd love to hear if you like this idea or if you rather I stick to speaking with guests.

    Let me know on social media by following @alexleonardmedia

    Till next time, keep on creating!

    • 9 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

ZHabib4 ,

Recommend!

Alex takes his work and craft very seriously, and it shows with the high levels of quality, engagement, and mind-pleasure one feels from listening to The Creative Kind. Definitely recommend this for those looking for motivation, creative energy, or just to learn about how different people are navigating and owning their own worlds. The guests on this show have interesting experiences to learn about and know what they’re doing in their respective niches. Definitely a good listen for anybody no matter what your background or interests are!

anneboyd ,

Amazing show

The Creative Kind is a really interesting show that invites the listener into the world of entrepreneurship and creativity. I’ve learned so much from this podcast and highly recommend!

SoundWarrior9 ,

Unleash your inner creator!

Alex is doing inspiring things, and he is sharing knowledge to help others through his podcast! His insight and drive to understand the creative world is helping many unleash their inner creator.

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