15 episodes

Creating content is one of the most empowering things an organization can do to build community, change perceptions, educate, share a mission, and drive action. But many nonprofits haven’t been able seriously leverage this strategy, and business have. Don't get left behind. To keep relevant in today’s world and build awareness for your nonprofit or charity, you need to master the art of creating content that engages and builds trust and relationships.

Hosted by Joel Harrison, founder of Methodic Content, this podcast will show you how to get creative, and also strategic with your content and communications. We get right down to tactical steps by covering topics like nonprofit blogging, email and newsletters that make an impact, audio and video content production, and social media communities and distribution. By looking at examples from the best of the best we can see how they’ve done it and seen success by mixing different strategies together, planning, and executing on them.

It doesn’t matter where you’re at with your nonprofit - just getting started or have a large team - or if you’re a new or experienced marketer, these strategies will help take you to the next level.

The Creative Nonprofit Joel Harrison

    • Government
    • 5.0, 1 Rating

Creating content is one of the most empowering things an organization can do to build community, change perceptions, educate, share a mission, and drive action. But many nonprofits haven’t been able seriously leverage this strategy, and business have. Don't get left behind. To keep relevant in today’s world and build awareness for your nonprofit or charity, you need to master the art of creating content that engages and builds trust and relationships.

Hosted by Joel Harrison, founder of Methodic Content, this podcast will show you how to get creative, and also strategic with your content and communications. We get right down to tactical steps by covering topics like nonprofit blogging, email and newsletters that make an impact, audio and video content production, and social media communities and distribution. By looking at examples from the best of the best we can see how they’ve done it and seen success by mixing different strategies together, planning, and executing on them.

It doesn’t matter where you’re at with your nonprofit - just getting started or have a large team - or if you’re a new or experienced marketer, these strategies will help take you to the next level.

    Dr. Shani Horowitz-Rozen: Leveraging Mass Media for Social Change - 015

    Dr. Shani Horowitz-Rozen: Leveraging Mass Media for Social Change - 015

    Everything has become media, and obviously, nonprofits want to be in it! My guest this week, Dr. Shani Horowitz-Rozen researches just this, and joins us to share her insights into the relationship between media and nonprofits - particularly looking at how nonprofits can better utilize mass media to make strategic change happen.
    Dr. Shani Horowitz-Rozen is a scholar and professional communication expert. She helps change-makers to communicate their story of social impact.
    Her work combines communication research and marketing techniques to help businesses, nonprofits, and activists design their communication strategies and increase fundraising opportunities. She has more than a decade of experience working as a professional marketing consultant for nonprofits, in the US and Israel.
    Dr. Horowitz-Rozen holds a Ph.D. in communication and political studies (2015, Bar-Ilan University, Israel), and was a fellow at CUNY’s Center on Philanthropy and Civil Society International Fellows program (2017). Her research focuses on mass media coverage of philanthropy, donors, and nonprofits and the media’s role as a philanthropic actor.
    Her recent academic article “Framing philanthropy in time of war” was published at the International Journal of Communication (2018).
    Dr. Horowitz-Rozen writes about media and philanthropy in her blog on Medium
    You can read more about her work on her website:  https://www.communicatingimpact.com/  and on twitter @ImpactNarrative
    In this interview we dive into everything from why you might not want to be in media coverage, how the media industry is changing based on $1.8 billion dollars of funding, and how we can have better chances of being in the right media for the right reasons.
    To view more go to https://methodiccontent.com/episode15

    • 55 min
    Nonprofit Marketing vs Leadership - 014

    Nonprofit Marketing vs Leadership - 014

    What if we all stopped marketing, and started leading instead. I believe our nonprofit organizations are missing a huge opportunity in building communities of donors. Visit http://methodiccontent.com/episode14 for more notes.

    • 29 min
    Robin Rivers: Managing Nonprofit Blog Contributors - 013

    Robin Rivers: Managing Nonprofit Blog Contributors - 013

    There are more benefits to outside content contributors than just helping to keep up. Robin Rivers is the Communications Manager at The Nature Trust of British Columbia, and guides us on how she manages guest article contributors.
    Nature Trust is a land conservation organization, which means they buy land with the sole purpose of protecting wildlife and their habitats. Since 1971, Nature Trust has successfully acquired and protected 175,000 acres of land within British Columbia.
    Robin has worked as the Communications Manager at Nature Trust for 15 years and has seen it through from the digital start to now, which is full of graphics, stories, articles, and great content.
    One of the key aspects that has helped Nature Trust create such great content is by using the help of guest contributors. Whether they’re donors, volunteers, staff or simply community members, Robin shares her methods for getting people to contribute and how to integrate it into your nonprofit marketing strategy.
    Read more at https://methodiccontent.com/episode13/

    • 44 min
    Is Search Engine Optimization Worth Your Nonprofit's Time? - 012

    Is Search Engine Optimization Worth Your Nonprofit's Time? - 012

    SEO is a weird industry. It used be an easy-win strategy, not anymore. However, you can get a ton of value from it, if your nonprofit is structured in a way to benefit from organic search results. Learn more here: https://methodiccontent.com/episode12/

    • 39 min
    Philip Manzano: Tech Audits and Persuading Your ED or Board to Invest - 011

    Philip Manzano: Tech Audits and Persuading Your ED or Board to Invest - 011

    I was thrilled to interview Philip Manzano of Keela, a software company for nonprofits. We dove into how to perform a tech audit for your nonprofit, and how to persuade your board, executive director, or other team members to invest in technology systems.

    • 43 min
    Building a Content Mindset in Your Nonprofit - 010

    Building a Content Mindset in Your Nonprofit - 010

    Do you struggle with creating more content? In this episode I dive into the 2 biggest internal aspects to creating an impactful nonprofit content strategy and being able to produce content that builds relationships.

    • 29 min

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