217 episodes

On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics.

The show is produced by the Columbia University Sports Management program's staff.

The CUSP Sho‪w‬ Columbia Sports Management

    • Sports
    • 5.0 • 2 Ratings

On the Columbia University Sports Management Podcast ('The CUSP Show'), faculty members Joe Favorito and Tom Richardson host thought leaders from across the sports industry as they discuss a wide array of topics.

The show is produced by the Columbia University Sports Management program's staff.

    Episode 214: Goalcards Instead of Gift Cards w/ Goalsetter's Tanya Van Court

    Episode 214: Goalcards Instead of Gift Cards w/ Goalsetter's Tanya Van Court

    Tanya Van Court, Founder and CEO of Goalsetter, joins Tom and Joe to talk about her transition from working at ESPN and Nickelodeon to starting her own company as an advocate for childhood and teenage financial literacy. Reflecting on her life experiences growing up in Oakland, and now with four children of her own, Tanya founded GoalSetter to provide a practical platform for teaching financial literacy in a fun, engaging, and age-appropriate manner. From her first outreach pitch at a Stanford Black Alumni Association meeting, to the most recent partnerships with Chris Paul and Kevin Durant, Tanya has poured her heart and soul into passing the rock of financial literacy to as many young people as possible. 

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    Tanya Van Court

    GoalSetter

    Goalsetter (LinkedIn)

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    The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

    • 44 min
    Episode 213: BSMU Leadership w/ Layden Williams, Riley Parker, & Cameron Morris

    Episode 213: BSMU Leadership w/ Layden Williams, Riley Parker, & Cameron Morris

    For Part 1 of our series that highlights the Columbia Sports Management Program organizations, Tom and special guest co-host Taylor DeBernardo are joined by Black Sports Management Union Co-Founder & President Layden Williams and VPs Riley Parker & Cameron Morris to discuss the mission and events of BSMU.

    The Black Sports Management Union (BSMU) is an organization dedicated to advancing black pathways in the sports industry. BSMU is an umbrella organization that fosters success through the social and educational support of the black student community. BSMU strives to unite our students by cultivating cultural awareness and serves as a catalyst for personal and professional development.

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    Layden Williams - @LaydenWill_  // https://www.linkedin.com/in/laydenwilliams

    Riley Parker - https://www.linkedin.com/in/riley-parker-

    Cameron Morris - @cjm1113 // https://www.linkedin.com/in/cjm1018

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    The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

    • 39 min
    Episode 212: FOX Sports Media Relations w/ Vernon Cheek

    Episode 212: FOX Sports Media Relations w/ Vernon Cheek

    Tom and Joe welcome media relations veteran Vernon Cheek to the show to discuss his time working with elite athletes and coaches at the NFL and FOX Sports. The group reflects on how day-to-day media operations has changed throughout the past year, as well as the complexities of maintaining positive individual and group publicity in the digital age. Vernon shares some of his favorite lessons from working alongside Tony Dungy, Marvin Harrison, and Mike Holmgren.

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    Vernon Cheek - LinkedIn, Twitter

    FOX Sports - Twitter, LinkedIn

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    The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

    • 56 min
    Episode 211: NFL Digital Media Business Development w/ Blake Stuchin

    Episode 211: NFL Digital Media Business Development w/ Blake Stuchin

    In anticipation of Super Bowl LV, Tom and Joe are joined by Blake Stuchin, Vice President of Digital Media Business Development at the NFL. Blake discusses the elevated importance of digital media for this year's game and how the NFL works to continually create content that is compelling, dynamic, and engaging. The group covers the exciting partnership between the NFL and Reddit, the pros and cons of user-generated content, and how the NFL monitors its online presence. After sharing his thoughts on how we are entering the "Third Phase of Sports Social Media," Blake finishes up with a few opinions on mobile gaming, the NFL's Nickelodeon experiment, and creative Super Bowl activations to be on the lookout for.

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    Blake Stuchin - Twitter, LinkedIn

    NFL - Twitter, LinkedIn, Reddit, YouTube, Instagram, TikTok

    NFL Careers

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    The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

    • 53 min
    Episode 210: Innovation & the Fluid Fan w/ Josh Walker

    Episode 210: Innovation & the Fluid Fan w/ Josh Walker

    Joe and Tom are joined by Sports Innovation Lab Co-Founder & President Josh Walker to discuss the future of the sports industry and how to drive value to the Fluid Fan™.  Along with his Co-Founder Angela Ruggiero, Olympic Gold Medalist and member of the Hockey Hall of Fame who holds both a B.A. and an M.B.A. from Harvard University, Sports Innovation Lab is leading a sports research revolution that educates clients on the technological possibilities for their brand.  This includes diversifying revenue and discovering how to ultimately drive value to the end consumer: the Fluid Fan™.  Josh details SIL's mission to inspire brands to create bold fan experiences through data-driven technology insights and industry-leading research.

    @JoshuaWalker_

    @AngelaRuggiero 

    @sportsilab

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    The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh (@BWalsh_Wire).

    • 1 hr
    Episode 209: NY Islanders Partnership Activation Re-imagined

    Episode 209: NY Islanders Partnership Activation Re-imagined

    Tom and Joe kick off their loaded 2021 conversation slate with Nicole Hogan '19, Director of Partnership Activation for the New York Islanders. The group discusses the opening of UBS Arena in 2021-22 and the complexities associated with activation amid the pandemic. Nicole reflects on the complimentary leadership styles of owners Jon Ledecky and Scott Malkin, and how their community-focused strategy guides her efforts to foster and expand the Isles fan base.

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    Nicole Hogan

    UBS Arena - Richard Browne Walk and Talk

    NY Islanders - Built On New York

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    The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo (@TDeBernardo33), and Ben Walsh.

    • 39 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

jeanlevy10 ,

Great podcast !

I’m managing a semi-pro ultimate team in Montreal. I’ve been listening for 2 month and I like it!

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