176 episodes

The eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.

The eCommerce Maven Podcast Kristi Soomer

    • Business
    • 5.0 • 27 Ratings

The eCommerce Maven Podcast is designed to help purpose-driven eCommerce drive traffic, make more money and create a positive impact on the world. I'll help you stand out in the sea of competition, make a plan and grow your online store to new heights. Through running my 7-figure ethical clothing brand, I bring a unique combination of my real-world experience of what works in scaling your online business. Let's get your mindset + business right. You've got this.

    The Most Underrated Marketing Channel

    The Most Underrated Marketing Channel

    Are you afraid of sending emails because you believe you are bugging people? Stop thinking that way, this can be one of the most powerful tools you can use to generate sales and grow your business. In this episode, I’m going to talk about how you can use email marketing effectively to boost your sales. Email is a powerful amplification channel, so if you're not using it to promote your business, you're missing out. I’m also going to give you some tips on how to create engaging and valuable email content, as well as how to offer exclusive content or discounts to your email list. So, make sure to listen to this episode and start using email marketing to boost your business’s success!

    Key Highlights:
    [00:20 - 06:32] Open Segment
    An overview of one of the most underrated marketing channels
    Why email marketing is an important channel for businesses to consider
    It is important to track how much revenue email marketing is contributing to a business’s overall revenue

    [06:33 - 15:16] There Are Many Ways to Grow Email Marketing Revenue
    How people can grow their email lists
    It is key for purpose-driven brands to consider their margins when doing offers and to test different offers to see which ones convert the best
    You should have a plan and determine who you're going to send your emails to

    [15:17 - 19:35] Less Is More When It Comes to Email Management
    Why people shouldn’t be afraid to email people
    The benefits of email marketing
    Kristi discloses the main tactic for increasing email marketing revenue

    [19:36 - 21:25] Closing Segment
    Register and enroll in The Email Marketing Masterclass here. Don’t miss the free 60-minute webinar where you'll learn how to amplify your revenue through content, connection, and communication. The workshop is live. The recording will be sent to all who register! Limited to 50 participants. You’ll find all the information at this link: https://my.demio.com/ref/4tEnAjeUuMeDUv15
    Join our Facebook group: https://www.facebook.com/groups/braveandboss
    Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1

    Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!

    • Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram.
    • Learn more about my story on my website.
    • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out.
    • Take my online courses and let’s grow your impact and income.
    • Join our FREE Facebook group for eCommerce store owners.

    Key Quotes:

    "If you were to sell your business today, each of those email subscribers is worth something because those email subscribers are their own channel. This is something you own.” - Kristi Soomer
    "Email marketing is underrated because there are so many things that can be done with it, such as growing a list, nurturing it with great content, and automating some of the processes.” - Kristi Soomer

    • 21 min
    5 Reasons Your Sales Aren't Growing

    5 Reasons Your Sales Aren't Growing

    Are you feeling overwhelmed because your sales aren’t growing as you expected? In this week's episode, our host, Kristi Soomer is discussing five main reasons why eCommerce sales may not be growing as fast as you would like to. Before going on to talk about seasonality, consumer confidence, geopolitical events, and inflationary pressures, she shows us how starting a business in a time of uncertainty can have a negative impact on sales. You don't want to miss this episode since Kristi offers relevant and meaningful tips on how to increase traffic and sales, and provides a 90-day marketing plan template so you can start to strategize and put some plans in place to get your eCommerce sales growing.
    Key Highlights:
    [00:20 - 05:24] Open Segment
    An overview of why sales are the oxygen of an eCommerce business.
    The reasons why your sales aren't growing and what you can do to turn that around.
    You need to know what your goals are if you don't have historical sales to look back on.

    [05:25 - 12:37] Make Sure You Have Enough Inventory Available
    There is a balance between launching new products and having replenishment of products to support new and existing customers
    The key to success in eCommerce is making sure that you have a product line that can be extended off of what you have currently.
    Making sure that your design calendar is in line with your product launches can help you achieve success.

    [12:37 - 20:35] Focus on New Customer Acquisition and Use paid channels
    Why people are bouncing off your site without viewing many pages.
    How you can track and look for key metrics.
    What you can do if you’re not growing your average order value year over year.

    [20:35 - 21:46] Closing Segment
    Don't freak out if your sales aren't growing. You can really turn around and get it back on track.
    Join our Facebook group: https://www.facebook.com/groups/braveandboss
    Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1

    Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!

    • Connect with me on Twitter, YouTube, LinkedIn, Pinterest, and Instagram. 
    • Learn more about my story on my website. 
    • What's holding YOU back from $25k months in your online store? Take my FREE quiz and find out.
    • Take my online courses and let’s grow your impact and income. 
    • Join our FREE Facebook group for eCommerce store owners.

    Key Quotes:

    "I just decided to really slow down and focus on what matters most, what drives the most revenue for us." - Kristi Soomer
    "You have to really know your numbers, know what's driving the sales decline, and then be able to test stuff to see if you can fix it." - Kristi Soomer

    • 21 min
    What Works in 2022 for Influencer Marketing in Ecommerce

    What Works in 2022 for Influencer Marketing in Ecommerce

    With the rise of social media, influencer marketing comes as a big player in how you could reach your target market and promote your product. Gone are the days when influencers are limited only to celebrities and a few dedicated bloggers.

    It may sound simple but it takes a lot of research, planning, and restrategizing to use influencer marketing for your business. In today’s episode, we will deep-dive on what influencer marketing is, how it could help your business and the practical tips on how you could create a strategy.


    Find links, resources mentioned, and full show notes: at:https://www.kristisoomer.com/blogs/retail/what-works-in-2022-for-influencer-marketing-in-ecommerce


    Join our Facebook group: https://www.facebook.com/groups/braveandboss

    Opt-in to my email list: https://view.flodesk.com/pages/6203fc92e0eda1a0d870a1e1


    Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!

    Connect with me on
    Twitter: https://bit.ly/39NSqno
    YouTube: https://tinyurl.com/yypc4b5a
    LinkedIn: https://tinyurl.com/y4g2ddyw
    Pinterest: https://tinyurl.com/yxpna4qc
    Instagram: https://www.instagram.com/kristisoomer/

    • 22 min
    You need more Website Traffic (and how to get it)

    You need more Website Traffic (and how to get it)

    Getting traffic to your website is essentially getting visitors to your website with the potential of converting to paying customers. Is your strategy getting you enough traffic, and are they converting? In this episode, we will talk about how we could improve your website traffic, understand your metrics and realign your strategy according to your goals.

    Find links, resources mentioned, and full show notes at:
    https://www.kristisoomer.com/blogs/retail/you-need-more-website-traffic-and-how-to-get-it


    Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!

    Connect with me on
    Twitter: https://bit.ly/39NSqno
    YouTube: https://tinyurl.com/yypc4b5a
    LinkedIn: https://tinyurl.com/y4g2ddyw
    Pinterest: https://tinyurl.com/yxpna4qc
    Instagram: https://www.instagram.com/kristisoomer/

    • 24 min
    Stop Shoulding on Your Business and Unlock More Time, Energy and Resources ft. Amy Wong

    Stop Shoulding on Your Business and Unlock More Time, Energy and Resources ft. Amy Wong

    In today’s episode, Amy Eliza Wong, the founder of Always On Purpose talks about the distorted effect of ‘shoulding’ oneself and how you could shift your mindset to get things done without the negative ‘shoulding’ effect. Amy is an executive leadership coach, author, speaker, and facilitator working with organizations such as Airbnb, Salesforce, Roku, LinkedIn, Facebook, the Navy SEALS, and more. Amy offers transformative leadership development and cutting-edge communication strategies to executives and corporate teams around the world, as well as institutions including Stanford University and the University of California at Berkeley.

    Amy pulls from various disciplines, studies, and practices to find a consilient approach to achieve flow and create profound impact through the three lenses of Self, Relationships, and Results.

    As a certified executive coach with expertise in transpersonal psychology, design thinking, interpersonal neurobiology, and Conversational Intelligence, Amy has catalyzed transformative
    growth for hundreds of executives and teams. She has a passion for helping leaders identify blindspots, reclaim precious time, energy, and creative bandwidth, and create next-level impact. Her
    new book, Living On Purpose, will be released May 24, 2022.

    Find links, resources mentioned, and full show notes at:
    https://www.kristisoomer.com/blogs/retail/stop-shoulding-on-your-business-and-unlock-more-time-energy-and-resources-ft-amy-wong


    Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!

    Connect with me on
    Twitter: https://bit.ly/39NSqno
    YouTube: https://tinyurl.com/yypc4b5a
    LinkedIn: https://tinyurl.com/y4g2ddyw
    Pinterest: https://tinyurl.com/yxpna4qc
    Instagram: https://www.instagram.com/kristisoomer/

    • 42 min
    How to Stay Calm in Difficult Situations ft. Megan Hamilton

    How to Stay Calm in Difficult Situations ft. Megan Hamilton

    Staying calm is being in control of the situation no matter how difficult it might be. When you are less affected by the external conditions, you could significantly change your lifestyle, relationships, jobs, and even your business!

    Megan Hamilton is a speaking, visibility, and confidence coach for women and nonbinary people. She used her classical theatre training and 25+ years of performance to build a step-by-step speaking system that not only allows you to deliver incredible speeches but also provides you with a framework to have difficult conversations, build your confidence and increase your visibility.

    She uses shadow work to help you tune in to your intuition and discover the root of what contributes to fear. She's the host of Ubu pod and can be found online at www.ubuskills.com.

    She's also a musician, has recorded 5 albums of original music, and has toured across Canada from Newfoundland to BC, as well as into the US.


    Find links, resources mentioned, and full show notes at:
    https://www.kristisoomer.com/blogs/retail/how-to-stay-calm-in-difficult-situations-ft-megan-hamilton


    Don't forget to subscribe-rate-review. It's super easy and helps me to reach MORE creative entrepreneurs just like you!

    Connect with me on
    Twitter: https://bit.ly/39NSqno
    YouTube: https://tinyurl.com/yypc4b5a
    LinkedIn: https://tinyurl.com/y4g2ddyw
    Pinterest: https://tinyurl.com/yxpna4qc
    Instagram: https://www.instagram.com/kristisoomer/

    • 41 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

SimplyColour7 ,

Great podcast for entrepreneurs

I’ve been listening for a while now and there is so much great information in this show that’s helpful for my small, sustainable fashion business.

Stacey.D.Mich ,

Love This Podcast

I have been listen to Brave and Boss for the better part of a year and I have truly found it one of the most applicable to my business.

Kristi is informative and also I love how realistic she is. We need to be able to listen to not only the ups but also the downs in business, how to strategize and overcome.

I can’t say enough good things . Each one I listen to has valuable info. Thank you so much for taking the time to do this for all of us!

Sleepcoachbeth ,

My Favourite Business Podcast

I don’t even run a product-based business and I LOVE this podcast. Each episode is full of valuable information and gets right to the point. Kristi’s experience and insight makes this a great resource for any entrepreneur running a small business.

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