38 min
The Entrepreneurial Challenges of Running a B2B Saas Startup Marketing Spark (The B2B SaaS Marketing Podcast)
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- Marketing
What a difference a year makes for B2B Saas entrepreneurs.
In 2021, business was booming, venture capital was flowing, and the focus was customer acquisition and growth.
Today, the economic landscape is bumpy, venture capital has evaporated, and customer retention is paramount.
In this episode of Marketing Spark, Lately.ai CEO Kate Bradley Chernis talks about her professional challenges and how she's navigating the B2B SaaS waters.
She also talks about Lately's struggles to raise venture capital and Lately's bootstrapped approach to marketing.
What a difference a year makes for B2B Saas entrepreneurs.
In 2021, business was booming, venture capital was flowing, and the focus was customer acquisition and growth.
Today, the economic landscape is bumpy, venture capital has evaporated, and customer retention is paramount.
In this episode of Marketing Spark, Lately.ai CEO Kate Bradley Chernis talks about her professional challenges and how she's navigating the B2B SaaS waters.
She also talks about Lately's struggles to raise venture capital and Lately's bootstrapped approach to marketing.
38 min