The only show that gives you proven, pragmatic, and immediately applicable business growth strategies every week in 15 minutes or less.
Who Do Your Customers Think You Are? [#51]
Noah and Shawn dive deep into the commonly misused "customer interview" technique. When it's done well, it can provide massive amounts of insight for you, but too often it's ignored or done poorly. Noah and Shawn give some suggestions for how to do it right.
Thriving in a Post-Pandemic World [#50]
After a two-year hiatus, the Evergreen Show returns! Noah & Shawn briefly share why they break, what they've been working on, and then get right back at it! Starting with a throwback to Episode 49 and what Noah & Shawn feel will be the single greatest competitive advantage to thriving in a post-pandemic world.
The Single Most Important Competitive Advantage [#49]
In episode 49, Noah & Shawn get into a fantastic discussion about the most important competitive advantage a company has. Is it money, power, market share? Or is there something else? Learn about it here and why you need to embrace this in your organization. HINT: This is critical for ANY industry facing disruptive change. HINT #2: EVERY industry is facing disruptive change!
Why Things Fail! [#48]
In this episode, Noah & Shawn discuss why many new initiatives launched by companies often fail. Noah & Shawn will show you why things fail, and how you can set yourself up for success with almost any new initiative.
Are You Drinking The Wrong Lemonade? [#47]
We're back! In this episode, Noah & Shawn discuss the classic Lemonade Stand and how businesses of all sizes can learn from this important, entrepreneurial right of passage. You'll learn how one big company found a new direction by paying attention to contemporary events in the world around them.
Quit Being so Damned Humble [#46]
Can you tell me about 3 times you've created huge value for your clients in the past 60 days? 6 times? Can all of your salespeople do the same? Join Shawn & Noah for a discussion on the importance of having a set of corporately shared case studies, and the impact they can have on your sales efforts