12 episodes

Every week Charly Lester, one of the co-founders of A League of Her Own, will cover a different topic related to starting your own business. Over twelve weeks she will cover everything you need to know to turn your business idea into a reality. A must-listen for any early-stage female entrepreneur and any woman with a business idea.

The Female Entrepreneu‪r‬ A League of Her Own

    • Business

Every week Charly Lester, one of the co-founders of A League of Her Own, will cover a different topic related to starting your own business. Over twelve weeks she will cover everything you need to know to turn your business idea into a reality. A must-listen for any early-stage female entrepreneur and any woman with a business idea.

    Staying Motivated

    Staying Motivated

    In the final episode of The Female Entrepreneur, Charly Lester talks about staying motivated with your first business.  The League of Her Own co-founder explores getting a mentor, peer mentors, accountability partners, setting challenges for yourself, 'eating the frog' and celebrating your wins.

    For more details about A League of Her Own, head to www.leagueofher.com.

    • 13 min
    Modern Marketing Methods

    Modern Marketing Methods

    In the penultimate episode of The Female Entrepreneur, Charly Lester discusses alternative marketing methods not covered so far in the series.  She talks about affiliate and influencer marketing, online advertising and collaboration.  This episode is a sample of Charly's book Modern Marketing for Start-Ups, which is now available on Amazon.

    For more details of A League of Her Own, head to www.leagueofher.com

    • 18 min
    Making Sales & Customer Service

    Making Sales & Customer Service

    Making Sales is a key part of business, and in this episode of The Female Entrepreneur, Charly Lester covers all the basics of making a sale.  She talks about establishing your 'shop front', first impressions, meeting customers, contracts, confidentiality agreements and customer service.

    This series is designed to be listened to in order, and accompanies the book 'The Female Entrepreneur' which is available on Amazon.

    For more details about A League of Her Own head to www.leagueofher.com

    • 18 min
    Episode Nine - Public Speaking

    Episode Nine - Public Speaking

    In this episode of The Female Entrepreneur, A League of Her Own founder Charly Lester discusses public speaking for business.  She covers the different types of speaking opportunities, some dos and don'ts for public speaking, tactics for getting more gigs, and being paid to speak. 

    This series is designed for anyone starting their first business & accompanies a book by the same name, which is available on Amazon.

    For more details about A League of Her Own, head to www.leagueofher.com

    • 12 min
    Personal Branding

    Personal Branding

    In episode eight of The Female Entrepreneur, Charly Lester, co-founder of A League of Her Own, explores the phenomenon that is Personal Branding.  She covers finding your niche topic, establishing yourself as an expert, media appearances and showcasing your best bits. She also covers blogging and social media strategies.

    The Female Entrepreneur book is now available on Amazon.

    For more details about A League of Her Own head to www.leagueofher.com.

    • 19 min
    Doing Your Own PR

    Doing Your Own PR

    In episode seven of The Female Entrepreneur, Charly Lester, co-founder of A League of Her Own, addresses the topic of PR.  She covers the differences between PR and advertising, micro PR, hiring a professional, creating your own stories, target publications, and creative ways to get coverage for your business.  She also discusses common PR mistakes.

    For more details about A League of Her Own head to www.leagueofher.com

    • 18 min

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