From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

 In this episode, you will discover:
A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team. We hope you enjoy listening.
References
Flinders University PRIMED High-performance framework from Growth Generators Contact Growth Generators
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This podcast was produced by Ty Hayes and edited by Clare Ryan.