The First Step to Product Success: Creating an Inspiring Product Vision The Prod Box Podcast

'Start with the why?' When creating a digital product, we usually focus on a specific problem or opportunity space in order to create a solution to achieve a desired outcome or solve a problem. If only it were so straightforward! In reality, products go through many iterations; more data provides insight, the product strategy evolves, assumptions are tested and hypothesises are proven or disproven. Whether working on the first version or further iterations of a product, it is important t...