300 episodes

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

The FlipMyFunnel Podcast Sangram Vajre

    • Careers

The #FlipMyFunnel Podcast is a daily podcast hosted by entrepreneur, CMO, and founder of the #FlipMyFunnel movement, Sangram Vajre. On this show, you’ll find a mix of interviews with sales and marketing experts, keynotes from Flip My Funnel events, conversations about staying aligned across an entire organization, fundamental leadership principles, and commentary on great content that’s been published on the Flip My Funnel blog. Ultimately, this podcast is dedicated to helping B2B marketing, sales, and customer success professionals become masters of their craft.

Each episode features topics like: leadership, sales and marketing alignment, account-based marketing (ABM), content marketing, marketing technology (MarTech), B2B marketing, B2B sales, customer success, strategic partnerships, agile marketing, buyer personas, content creation and promotion, social media and more. 301313

    530. Becoming an Effective Storyteller w/ Bob Goff

    530. Becoming an Effective Storyteller w/ Bob Goff

    You know a good storyteller when you hear one. They’re usually engaging, relatable, and very likable.
    Some storytellers, like my last guest on FMF, just have that X factor. The thing you can’t quite put your finger on.
    Luckily for us, Bob Goff shares how he remembers and delivers meaningful stories via speaking events and his New York Times Bestseller, Love Does.
    Here’s what we’re unpacking today:
    Why taking notes of your ideas will make you a better storyteller. How using images as speaking prompts are way more effective than text. Why being honest with the audience means being honest with yourself first. To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.

    • 26 min
    528. How to Double Your Win Rate with ABM

    528. How to Double Your Win Rate with ABM

    What one area in B2B Marketing should you focus on for the greatest impact, that by focusing on in it for the next 6 months, your win rate will double?
    Meet Daniel Oxenburgh. He’s the Co-Founder & Managing Director at Ox Consulting, who’s one focus is to help tech companies strike a balance between foundation & growth using ABM. 
    Most people’s immediate hunch when switching to ABM is to run a demand generation campaign and go from there. But that won’t have the greatest impact; pipeline acceleration will!
    “Work back from your customer. Figure out what ABM campaign / tactic to start with and just start there,” said Daniel, “Start hyper focusing on solving that one challenge.” 
    -----
    Join Sangram's "Becoming Intentional" newsletter for  1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 17 min
    527. Customer Success vs. Customer Happiness

    527. Customer Success vs. Customer Happiness

    On today's throwback episode of the FlipMyFunnel Podcast, Lincoln Murphy discusses the difference between customer success and customer happiness.
    ----
    Join Sangram's "Becoming Intentional" newsletter for  1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 22 min
    526. Engage. Nurture. Close: How Our Director of Partnerships Closes Insane Deals With Content Collaboration

    526. Engage. Nurture. Close: How Our Director of Partnerships Closes Insane Deals With Content Collaboration

    Deals don’t come easily. 
    The days of cold-calling and spray-and-pray emails are quickly fading.
    What’s a salesperson to do in today’s climate of increased noise, and decreased acceptance? 
    Collaborate.
    Logan Lyles came on a #TakeoverTuesday episode of the #FlipMyFunnel podcast to discuss selling in today’s climate. 
    He’s the director of partnerships at Sweet Fish Media and has over a decade of experience in B2B sales. Since hopping on board at Sweet Fish, he’s been crushing deals, and he doesn’t do cold outreach.
    He gave his 3-step process to stand above the noise, build customer relationships, and close deals. 
    We captured it all right here.
    -----
    Join Sangram's "Becoming Intentional" newsletter for  1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 22 min
    525. How to Find a True Product-Market Fit

    525. How to Find a True Product-Market Fit

    The fastest email experience ever made — who wouldn’t want that?
    Well, actually, when Superhuman was first finding its footing, there weren’t too many people who’d be sad to see it go.
    Fortunately, Superhuman’s fearless leader, Rahul Vohra, had a feeling it wasn’t the right time to launch then. They hadn’t quite nailed down the product-market fit.
    A year later, Superhuman had nearly tripled its product-market fit.
    Hear Rahul share about:
    Superhuman’s journey to true product-market fit Defining product-market fit Measuring and increasing product-market fit To listen to this episode and more like it, you can subscribe to #FlipMyFunnel on Apple Podcasts or tune in on our website.
    ----
    Join Sangram's "Becoming Intentional" newsletter for  1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 25 min
    524. Direct Mail is Alive and Kicking with Account-Based Marketing

    524. Direct Mail is Alive and Kicking with Account-Based Marketing

    How could something as low-tech as direct mail possibly be effective in the digital age?
    Sudhir Kumar, Marketing Director at BPI ROK, wrote a great article on the subject, and we took a lot away from it.
    -----
    Join Sangram's "Becoming Intentional" newsletter for  1 min read on how to lead professionally, grow personally, and live fully. Only available on LinkedIn.

    • 11 min

Customer Reviews

Anonaddict ,

Spot on!

I truly believe the layout and vide of the Podcast sets it tone.
Great to the point information, awesome discussions. Enjoyable takeaway.

Paul Teshima ,

Authentic

What a great series. Authentic, real, down to earth conversations on how B2B marketing and sales works. Really works. Some of the best of the best interviewed by one of my favourite luminaries out there. Sangram. Keep it up.

Top Podcasts In Careers

Listeners Also Subscribed To