10 episodes

Welcome to the Dahl Integration Marketing Podcast with Eric Dahl, Digital Marketer Certified, Funnel Expert. Eric is an automated Marketing System, Funnel Expert and Business Growth Specialist.



Here at the Dahl Integration Marketing Podcast you’ll find endless advice on automating your sales, marketing, direct-response marketing, lead generation, presenting, email marketing, video marketing, content marketing, blogging, social media advertising, article syndication and so much more.



Enjoy the Dahl Integration Marketing Podcast and please leave your thoughts and comments. Don’t forget to share with your friends!

The Funnel Vision Method Podcast The Funnel Vision Method Podcast

    • Entrepreneurship

Welcome to the Dahl Integration Marketing Podcast with Eric Dahl, Digital Marketer Certified, Funnel Expert. Eric is an automated Marketing System, Funnel Expert and Business Growth Specialist.



Here at the Dahl Integration Marketing Podcast you’ll find endless advice on automating your sales, marketing, direct-response marketing, lead generation, presenting, email marketing, video marketing, content marketing, blogging, social media advertising, article syndication and so much more.



Enjoy the Dahl Integration Marketing Podcast and please leave your thoughts and comments. Don’t forget to share with your friends!

    Facebook Ad Strategies

    Facebook Ad Strategies

    In today’s article, I’m going to share with you how to adapt proven Facebook ad strategies to the unique goals of your business.

    So far, in recent articles we’ve covered:



    * Advertising On Facebook, click here to catch up.

    * Facebook Ads: Choose A Profitable Niche, click here to catch up.

    * Facebook Ad Targeting: Demographics, click here to catch up.

    * The Customer Avatar, click here to catch up.

    * Top Tips To Advertise On Facebook Effectively, click here to catch up.

    * Facebook Ad Strategies, [YOU ARE HERE]



    What many people forget when it comes to marketing through Facebook ads, is that the best strategy will vary depending on what it is that you’re trying to accomplish.

    When I first started with Facebook Ads, I found a lot of information on running ads but it was extremely difficult to duplicate the results I was reading about for my own business.

    In this article, we’ll look a little bit at why that is.

    And how to make sure you’re using the right methods to best achieve your goals.

    Additionally, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign …

    … we deployed for one of our clients so you can see what’s possible when you implement these Facebook ad strategies.



    For Selling a Product

    If your aim is to sell a product, then the single most important thing is that you very precisely target your audience – even to the point of filtering.

    Look at it this way: you are paying each time someone clicks on your ad. And as such, you want to try and get as few people as possible to click.

    You’re looking for quality clicks! Your ROI is dependent on getting the highest possible percentage of clicks to convert into sales.

    So, one thing you need to do is to filter out all of the people who might click on your ad. And then not actually buy anything.

    So how might you do this?

    One trick will be to make sure you are using the Facebook Ads features to target the users precisely. If you’re selling wedding dresses for example, then you only want to target people who are female and engaged.

    The other trick though is to put the price right there in the title. When people see that you’re selling a fitness eBook for $30, then they probably won’t click unless they’re willing to at least entertain the idea of spending that much money on an eBook.

    You could even weigh the odds further in your favor by having the book on discount. And available for less, once they load up the page.

    Now, if you’re selling a service then you’ll want to focus on implementing the next Facebook ad strategies.

    For Selling a Service

    When selling a service, it’s actually more important than you think to capture leads rather than customers.

    The more expensive the service you’re going to sell, the more you need to build trust and interest first.

    Thus, you’re going to need to be willing to sink a little money upfront in order to invest in future sales and the CLV (customer lifetime value).

    To do this, you may want to avoid focusing purely on the types of ads that send people to a website or offer a special promotion.

    Instead, try a CPA (cost per action) campaign to get Facebook likes or subscribers. CPA means you’re only paying when someone actually goes through with the action you choose.

    Now,

    • 5 min
    Top Tips To Advertise On Facebook Effectively

    Top Tips To Advertise On Facebook Effectively

    In today’s article, I’m going to share with you top tips to advertise on Facebook effectively that my team and I have learned…

    … while running numerous Facebook campaigns in different niches, even narrow niches like Straps.

    Here’s what Douglas Foster, Co-owner of Strapworks.com, one of the leaders in the Strap industry, had to say about us…



    “I’ve been working with Eric Dahl with Dahl Integration Marketing for several years. He’s does an excellent job in taking our marketing to a new level online and offline. And has done a great job of helping us understand what he is doing and how our money is spent.

    I trust Eric Dahl completely. He’s been a very valuable individual to our company and I recommend anybody use his services.”

    So far, in recent articles we’ve covered:



    * Advertising On Facebook, click here to catch up.

    * Facebook Ads: Choose A Profitable Niche, click here to catch up.

    * Facebook Ad Targeting: Demographics, click here to catch up.

    * The Customer Avatar, click here to catch up.

    * Top Tips To Advertise On Facebook Effectively, [YOU ARE HERE]



    Additionally, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for one of our clients so you can see what’s possible when you implement these strategies.

    Let’s dive in right now and explore the top tips to advertise on Facebook effectively.



    1.  Be Straightforward

    One of the top tips to advertise on Facebook effectively is to make sure you’re being straightforward and honest about your offer.

    This way, only people potentially interested in buying from you or ordering from you will click the ad.

    Remember, Facebook ads are ‘PPC’ or ‘Pay Per Click’ and even if people don’t actually click on your ads, you’ll still be getting free exposure and thereby increasing your brand visibility.

    2.  Target Dream Customers

    Facebook also allows you to target your ads by filtering who sees them based on their age, sex, location and interests.

    The stricter you are with these requirements, the more successful you’ll be at implementing these top tips to advertise on Facebook.

    Think about your ‘dream’ target audience and make sure they’re the ones who see your advertising.

    3.  Use Eye Catching Headlines

    While you want to avoid getting everyone to click indiscriminately, you do also want to ensure that as many people see your ads as possible.

    Even when you’re not selling to someone, letting them see your ad will help to build visibility!

    So to that end, try using headlines that garner attention – whether that means they make a bold statement, or they just get people a little curious about something. The same goes for your images.

    Try to use images that draw the eye. Images of people have been proven by studies to get more attention. And will help you implement these top tips to advertise on Facebook!

    4.  Don’t Be Afraid to Stereotype

    In our politically correct world, we are often taught not to stereo type. And not to assume things about people based on small amounts of information.

    When it comes to advertising though, small amounts of information are all we have and so we have to stereotype.

    Case in point, if you’re selling a book on bodybuilding then you might be aware that there are some female bodybuilders out there.

    • 5 min
    The Customer Avatar

    The Customer Avatar

    In today’s article, I’m going to talk about how to properly profile who your buyer is with the Customer Avatar so you can create a better advertising campaign that’ll result in more sales. 

    You’re not just profiling your target customers’ basic demographics such as age, sex and location, like we did in the previous article.

    So far, in recent articles, we’ve covered:



    * Advertising On Facebook, click here to catch up.

    * Facebook Ads: Choose A Profitable Niche, click here to catch up.

    * Facebook Ad Targeting: Demographics, click here to catch up.

    * The Customer Avatar, [YOU ARE HERE]



    Instead, we need to take that basic demographic information and go deeper!

    We need to dive deep into your target customers’ likes, dislikes, who they hang out with, where they frequent (places, recreation, etc.) and more.



    A Customer Avatar is more than just a collection of statistics.

    It’s an entire ‘biography’ written as if your Customer Avatar is a real person, because they are.

    Or more specifically, a collection of like-minded people based on their likes and hobbies.

    This means it’s necessary to categorize your ‘Customer Avatar’ in terms of their age, sex and location.

    So how do you do that?

    In order to create this ‘biography’, you need to know your ideal customer to the point that it’s like you live inside their mind.

    You have to understand what they want to spend their money on, where they’ll be at any given time (online or offline) and what they’ll be likely to search for.

    This is how you really sell.

    This is where having a clear mission statement pays off because you’ll better communicate your message in a way that your audience can relate.

    If they relate and identify with your message you stand a better chance of winning them over.

    They’ll most likely become your long-term customers with an even longer ‘lifetime customer value’.

    These people will believe in your product and services so much they’ll buy from you again and again!

    That means they’re the ones you want to advertise to in order to get the very best ROI in the long-term.

    One click can lead to multiple sales over time! Now some of this is likely to involve a little experimentation and guess work…

    … but it’s worth it because one campaign is all it takes to take your business to new levels of success!

    By the way, I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed…

    … for one of our clients so you can see what’s possible when you implement these strategies.

    For example, if you’re a wedding dress shop and you’re targeting women in a certain area who are engaged…

    … you’ll probably have some success…

    But you’ll have even more success if your Customer Avatar likes the particular style of dresses you have in stock.

    First, you need to think about their income then.

    What is the average income of your buyer?

    Are these budget dresses, or are they premium, luxury dresses?

    Next, think about the style. Are these ‘shabby chic’?

    Are they classic?

    Are they punk?

    If the people who buy your dresses like shabby chic…

    … then what else might they enjoy?

    Perhaps they love Pinterest, boutique shops and indie rock?

    Anyway, the point is:

    Using Facebook, you can target your audience by their interests, income, age and even job positions.

    Using this additional information, you can make some educated guesses about who’ll like your dresses.

    • 5 min
    Facebook Ad Targeting: Demographics

    Facebook Ad Targeting: Demographics

    In today’s article, I’m going to talk about how to establish basic demographics for Facebook ad targeting.

    So far, in previous articles, we’ve covered:



    * Advertising On Facebook, click here to catch up.

    * Facebook Ads: Choose A Profitable Niche, click here to catch up.

    * Facebook Ad Targeting: Demographics, [YOU ARE HERE]



    If you’re going to have a successful PPC campaign, then one of the single most important things to have in mind is your target demographic.

    In other words, you need to be sure that you’re showing your ads to the right people in order to ensure viewers are going to convert into buyers. Otherwise, you’re just wasting your money.

    This is a good idea for any kind of advertising but for Facebook ad targeting it’s particularly essential.

    To illustrate the importance of establishing your target demographic, take a look at what Joel Rimmer had to say.

    He’s the client we feature in our case study (which you can download here for FREE). He told me candidly about the experience he had with a new customer he brought in from his Facebook Ad campaign:

     “She would have never come to us. We would have never gathered that customer, had she not seen our promotion…

    …She had never bought from us before. It was her first time in the store and she left a happy customer.

    We gathered a customer for life from that one experience. And we have many others like that.”



    In other words, when you start to hone in on your target demographic, you set your Facebook ad targeting up for success...

    …right from the beginning!

    You give yourself the best chances when you can successfully put the right offer in front of the right audience, like Joel did in this example.

    Remarkably, our clients continue to show us that making the leap from offline advertising to online can result in explosive growth for your business, moving forward.

    That is, if you implement proven Facebook ad formulas like Joel. That’s why I believe Facebook can work for you, too.

    I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed for Joel.



    So, let’s start with the most basic factors making up your Facebook ad targeting:

    Who buys the products or services that you sell?

    Are they young or old?

    Do they have big incomes or small ones?

    To a large extent, this will be obvious….

    For instance, if you’re selling appliances like Joel, you can safely assume that your target demographic is female and married.

    Facebook ad targeting is where Facebook really shines, because it allows you the ability to show ads with the precision of a surgeon.

    In other words, we can get down to the nitty-gritty in targeting the right audience for our product and services.

    Another example, using Facebook Ads, a Financial Planner can show ads to certain people in a particular income bracket, locally!

    In other cases, the demographic might be national or international. Or it may be that the audience just isn’t so obvious.

    So, what can you do to make sure that you’re targeting the right person?

    One way to do this is with a little market research. You can look at the metrics of who has bought from you so far, for example.

    Or you can simply survey your visitors.

    Who is it that buys from you?

    What products do they prefer?

    You may just be surprised by the answers sometimes!

    Likewise,

    • 5 min
    Facebook Ads: Choose A Profitable Niche

    Facebook Ads: Choose A Profitable Niche

    In today’s article, I’m going to talk to you about the 3 elements you’re going to have in place before you can ever be successful with Facebook Ads (any advertising for that matter).

    So far, in previous articles, we’ve covered:



    * Advertising On Facebook, click here to catch up.

    * Facebook Ads: Choose A Profitable Niche, [YOU ARE HERE]



    If you said a Facebook account, you’re only like .01% right! The problem is, most businesses…

    … think, to be successful, is just a matter of just getting their name out there.

    They think if I just spend enough money on Facebook ads, throw enough ads out there, I’ll eventually capture my audience’s attention and they’ll do business with us! 

    So, they spend thousands upon thousands of dollars on ad spend, but when the smoke clears, the needle never moved.

    Not even an inch.

    And that’s typically when they tell me Facebook ads don’t work for “my business, we’re too special.” 

    One of the reason’s Joel Rimmer, one of my clients, was able to be successful out of the gate, within 7 days of launching his campaign…

    Is because he and his team took the time to develop these 3 elements, working behind the scenes, to bolster their results in tandem with the campaign itself:

    One, you need a strong brand.

    Joel’s business had been around for 80 years. A business doesn’t survive that long without a strong brand!

    Two, you need a blog that encapsulates your brand. This isn’t about gorgeous graphics or whatever.

    Joel’s blog wasn’t anything special in terms of design but it did an incredible job at communicating their message in a way that’s attractive to their audience.

    Lastly, you need a product or service to sell. In other words, an offer that your audience can get excited about!

    If you’re going to use any type of advertising, then you of course need something that’s worth advertising!

    I repeat, the offer you’ll be advertising needs to be compelling and exciting enough that your audience wants it.

    Surprisingly, most businesses don’t take the time necessary to make sure their message is outstanding, so their brand falls flat on deaf ears.

    There’s too many businesses advertising online now so average just isn’t going to cut it anymore!

    I asked Joel his thoughts on our process implementing the Proven Facebook Ad Formula. And here’s what he said,

    “Eric has really helped us integrate new social media, email marketing and digital marketing strategies.

    There are many avenues to promote and market your business. And it’s hard as a business owner to know which way to go…

    …where to spend your advertising dollars…

     …and we know that we need to promote….

     The world’s been changing. The old ways of marketing are

    definitely changing. The newspaper, radio and television.

     And digital is where…

     …for our business and most businesses…

     …where a lot of people are getting information is online…

     …where they are researching products.

     And we need to redo the way we market and how we promote our business so that people in our market understand what we have to offer and why they should do business with us.”



    Are you getting this?

    I agree what Joel said is true, don’t you?

    The good news is that with all the changes comes a lot of opportunity. Our clients continue to show us that making the leap from offline advertising to online can result in explosive growth for your business, moving forward.

    That is, if you implement proven Facebook ad formulas like Joel. That’s why I believe Facebook can work for you, too.



    I documented our process and put together a FREE report that you can download here that l...

    • 12 min
    Advertising On Facebook

    Advertising On Facebook

    In today’s article, I’m going to talk to you about why you should be advertising on Facebook. That’s the question I often get from clients:

    “Eric, should I be advertising on Facebook?”

    And when they ask me this, I can tell they’re overwhelmed because social media today is all encompassing…

    There’s just so many options to choose from. Sadly, you can’t do it all. There’s not enough money or time to master every social media platform available.

    Social Media is one of the biggest tools that business owners have to promote their brands.

    It’s a particularly direct, targeted and personal means to connect with an audience. It lets you do this in a way that is persuasive, prevalent and purposeful.

    And it allows you to create a real synergy between your marketing and your website or blog.

    For instance, when Joel Rimmer, General Manager at an appliance store, first came to us…



    …his business had already experienced a lot of success advertising in traditional mediums such as television, radio and the local newspaper.

    However, he started to see a gradual drop off in effectiveness of their traditional marketing and advertising methods.

    His business was 80 years old at the time, so they had seen it all. Joel knew it was time to take some of the advertising budget online but didn’t know exactly what was involved.

    He felt frustrated and overwhelmed with all the different online advertising and marketing options.

    Like you, he was overwhelmed with all the hundreds of supposed marketing experts and various advertising platforms touting their services as the best thing since sliced bread.

    He hired my team and I to build them an online promotion which achieved a 122% return on his Facebook ad campaign, in only 7 days after launch …



    That’s why I believe advertising on Facebook can work for you, too. And FAST!

    I documented our process and put together a FREE report that you can download here that lays out the entire Facebook ad campaign strategy we deployed.

    So, when it comes to social media marketing, nothing beats advertising on Facebook.

    Let me share with you why you need to start advertising on Facebook today…

    …Facebook is not only the biggest social media network by far…

    …It’s also the best suited to marketing with the widest selection of highly powerful tools.

    And the most data for you to use to find the right audience. Whereas other social media sites provide occasional distractions, Facebook has become one of the main reasons we go online.

    PERIOD.

    Its users outnumber the population of any country on Earth.

    Members are more engaged than any other site on the internet.

    Specifically, there are over 1.71 billion active Facebook users today, which is a 15% increase year over year. This means that Facebook is still growing, despite naysayers.

    Every single day, these users generate over 4.5 billion likes.

    And every day, 1.13 billion people log onto the site.

    On mobile alone, there are 1.57 billion active users.

    Five new profiles are created every single second and 300 million photos are uploaded daily.

    The average time a user spends on Facebook per visit is 20 minutes. For American’s it is twice that.

    All these statistics paints the picture that Facebook has become a huge part of all of our lives. It’s a cultural phenomenon!

    At a party, you’re just as likely to ask for a stranger to look you up on Facebook, as you are their cell number.

    Facebook is used to plan weddings, to organize parties, to share holiday photos and to catch up with old friends. Even employers use Facebook to conduct background checks on future employees.

    What does this mean for you, as a business owner?

    • 6 min

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