The Future of Consumption: Getting Growing Kantar

An introduction to big ideas about growth from thought-leaders within Kantar speaking with J. Walker Smith, Knowledge Lead for the Consulting division of Kantar.

In this episode, host J. Walker Smith talks with Kantar sustainability expert Jonathan Hall about the reach and vital importance of sustainability as a business imperative, particularly in a marketplace now roiled by a pandemic and protests for racial justice.  

In this episode, host J. Walker Smith speaks with Kantar experts Don Abraham, Senior Partner and futures practice thought-leader, and Wayne Pan, Associate Director in the futures practice, about minimized the uncertainty of the coronavirus pandemic through scenario planning, in particular, using specific scenarios developed by Kantar that are freely available for companies to build plans reflecting the contingencies of the the outbreak, institutional reactions and consumer responses.

In this episode, host J. Walker Smith speaks with Kantar thought-leader Mark Visser about what learning means to organizations and why it's the only real barrier to entry remaining, especially after the coronavirus pandemic.

In this episode, host J. Walker Smith continues his discussion with Kantar partner Kate Price about the things that marketers must do to adapt and prepare for the future, including new ways of learning (sprints), new ways of planning (SAFe), and new ways of managing (generalists not specialists).

In this episode, host J. Walker Smith talks about the future of marketing with Kantar partner Kate Price who has just published the results of a global client initiative she led last year concerning the things that marketers are doing to cope with change.