47 episodes

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

The Glint Standard Glint Advertising

    • Business
    • 5.0 • 1 Rating

Glint Advertising brings a branding, advertising, and marketing perspective to help marketers and business owners learn about the crazy world of advertising. The Glint Standard provides unexpected insights about culture, clients, and careers. Glint Advertising is from the Dallas, Fort Worth area and has been inspiring brands since 2000. If there's a topic or story you'd like us to discuss, email us: agency@theglintstandard.com

    How to Establish Good Company Culture

    How to Establish Good Company Culture

    Creating company culture is one of the top priorities businesses should take on today for employees and customers alike. Company culture's role in business is invaluable to creating productive, dynamic work environments that support long-term growth. So how can leaders establish this environment, and what can employees do to help? We have the answers. 
    How does your company establish good culture? Email us at agency@theglintstandard.com
    Support the show (https://glintadv.com/connect-with-us/)

    • 30 min
    Social Media for Business

    Social Media for Business

    Are you capitalizing on social media marketing? The digital frontier is ever-changing, and consumers are constantly looking up their favorite brands before committing to a purchase. So how do businesses take advantage of this? In this episode, the Glint team provides valuable insights into promoting your brand using social media tactics. From organic to paid, we give you tactics you can start implementing today!
    How do you use social media? Email us at agency@theglintstandard.com
    Support the show (https://glintadv.com/connect-with-us/)

    • 15 min
    Emotional Appeals in Advertising

    Emotional Appeals in Advertising

    When thinking of different advertising strategies, you may think of art direction, marketing automation, or brand awareness. While all these initiatives push the needle in our industry, the most significant influence on purchase behavior is appealing to emotions. Using emotional appeals is a common strategy amongst advertisers, and for a good reason. In this episode of The Glint Standard, our team discusses the primary areas of emotion and how to capitalize on these to drive consumer purchase. 
    Give us your thoughts! Email us at agency@theglintstandard.com
    Support the show (https://glintadv.com/connect-with-us/)

    • 23 min
    Intern Insights: Amanda Dickman

    Intern Insights: Amanda Dickman

    We love sharing our knowledge as an agency, whether that be with our clients or employees, but especially our interns! Ryan interviews our intern Amanda about her time here this summer on this episode of The Glint Standard. From gaining more confidence to managing client relationships, Amanda dives into the most valuable things she learned and how she plans to apply that to her senior year at college. 
    Is a Glint internship right for you? Email us at agency@theglintstandard.com
    Support the show (https://glintadv.com/connect-with-us/)

    • 11 min
    The Value of Client Relationships

    The Value of Client Relationships

    Businesses that develop great relationships with their clients are more likely to achieve overall business success and long-term client satisfaction. Excellent client relationships open up more opportunities because your clients are more willing to communicate with you. So how do you develop these relationships? In this episode, our team discusses the value of good client relationships and how working in tandem can bring more success on both sides. 
    How are your relationships with your clients? Email us at agency@theglintstandard.com
    Support the show (https://glintadv.com/connect-with-us/)

    • 18 min
    How to Pitch a Winning Idea

    How to Pitch a Winning Idea

    It all starts with an idea. Communicating to move people to take action is difficult to acquire but can easily be taught. Pitching a winning idea consists of explaining your concept well while simultaneously appealing to your audience. After all, they are the ones who will be investing in it. Is there a standard process? Do you need to tell a story? How long should it be? We answer all these questions and more in our newest episode of The Glint Standard!

    How does your team pitch a winning idea? Email us at agency@theglintstandard.com
    Support the show (https://glintadv.com/connect-with-us/)

    • 21 min

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