The Hard Corps Marketing Show Casey Cheshire

Today’s guest is a marketing and content leader. They use content marketing to tell stories and grab the audience's attention. Introducing Mike Goldberg, the Director of Content Strategy at Freshworks. Mike joins Casey today to discuss the focus on human-to-human connection in content creation and the need for content to be visually engaging and tailored to modern consumption habits. Mike also shares insights on his content marketing journey, he highlights that these marketers are producers and not just writers and the value of evergreen content to meet ongoing audience needs.

Connect with Mike:
LinkedIn: https://www.linkedin.com/in/mikegoldberg1 Personal Website: https://www.mikegoldbergb2b.com Freshworks (Website): https://www.freshworks.com 
Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/DkNWsEo7MWkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s guest is a marketing leader and thought leader. They help tech companies bring their people together through events, training, community groups, and self-serve resources. Introducing Andy Claremont, Leading Community & Ecosystem at Glide. Andy joins Casey to discuss community management, relational engagements, and fostering leadership within communities. Andy also shares insights on his tech journey, highlighting the importance of partnerships and mutual benefit through community building in the tech industry.

Connect with Andy:
LinkedIn: https://www.linkedin.com/in/andymci  Personal Website: https://andymci.com Company website: https://www.glideapps.com Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://www.youtube.com/playlist?list=PLC11v-2yMrz_2tffq5LeJ6K3o-gxhO5LQHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s guest is a serial entrepreneur. He is a social media thought leader and an industry leader. Introducing Emeric Ernoult, the Founder & CEO of Agorapulse and host of the Social ROI Hotseat Podcast. Emeric delves into how marketers should focus more on measurable metrics rather than being caught up in vanity metrics. He shares his journey of shifting the focus to explicitly measure marketing efforts for better resource allocation and goal alignment. Emeric also emphasizes the significance of hiring SDR teams and VAs to optimize the value of marketing efforts and shares how having a passion for the problem you want to solve is crucial in business.

Connect with Emeric Ernoult:
LinkedIn: https://www.linkedin.com/in/ernoult Twitter: https://twitter.com/eernoult Agorapulse (Website): https://www.agorapulse.com Agorapulse (Blog): https://www.agorapulse.com/blog The Social ROI Hotseat Podcast: https://podcasts.apple.com/us/podcast/the-social-roi-hotseat/id1682119877 
Shoutouts:
Alex Hormozi on LinkedIn: https://www.linkedin.com/in/alexhormozi 
Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/a0nVCHrvXG0Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s guest is a marketing expert and CMO mentor. Introducing Grant Johnson, the Chief Marketing Officer at Billtrust, and Co-President at CMO Collaborative. Grant joins Casey today to discuss marketing strategies and tactics. Grant shares his extensive experience in the marketing field, from holding executive marketing roles at various companies to being a mentor for other marketing professionals. He discusses the importance of continually learning, improving, taking risks, setting intentional paths, and making strategic decisions. He also outlines some common marketing challenges such as business development, industry competition, pipeline development, and attribution, and the essential mindset to approach them. Grant recommends investing in areas that interest you, building your network with mentors, and peers who can guide you, and seeking 360-degree feedback to grow and learn as a marketer.

Connect with Grant:
LinkedIn: https://www.linkedin.com/in/grantejohnson Billtrust (Website): https://www.billtrust.com CMO Collaborative (Website): https://www.cmocollaborative.com CMO Mentor (Website): https://cmomentor.com Blog Post: https://cmomentor.com/2023/04/04/speed-the-path-to-cmo Twitter: https://twitter.com/grantejohnson1 
Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/vJ5T7llA24oHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s special guest is a sales and thought leader. Introducing Laura Erdem, the Sales Leader at Dreamdata and co-host of The Attributed Podcast. She joins Casey today to discuss the topic of social selling and how it can substantially boost revenue. Drawing on her journey and professional wisdom, she emphasizes the importance of personal branding and human elements inside companies. Referring to companies who are successfully employing the strategy as examples, she proposes a five-point plan for realizing the potential of social selling, which includes specific leaders being role models, making the process fun, offering support, being patient, and celebrating victories. The conversation also ventures into the significance of women supporting each other in the corporate environment.

Connect with Laura:
LinkedIn: https://www.linkedin.com/in/lerdem Website: https://dreamdata.io Twitter: https://twitter.com/erdemlaura The Attributed Podcast: https://dreamdata.io/the-attributed-podcast Shoutouts:
April Dunford on LinkedIn: https://www.linkedin.com/in/aprildunford 
Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/L_h-gKNIFrMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/ 

Today’s special guest is a marketing and thought leader. Introducing Teddy Cheek, Sr. Director of Marketing at The Escape Game. Teddy joins Casey today to discuss topics such as the importance of coaching, debunking the myth of 'hiring smart people and getting out of their way,' and how an attitude of accountability can influence a team's success. Teddy also details his unique career journey, from his aspirations of being a pop star to becoming a successful marketer and thought leader. Additionally, he recommends books that have profoundly impacted his coaching methods and shares about the growth of the Escape Game.

Connect with Teddy:
LinkedIn: https://www.linkedin.com/in/teddycheek Website: https://theescapegame.com Personal Website: https://teddycheek.com Half Priced Hearts on Apple Music: https://music.apple.com/us/artist/half-priced-hearts/354943934 Shoutouts:
Rand Fishkin on LinkedIn: https://www.linkedin.com/in/randfishkin Danny Meyer on LinkedIn: ​​https://www.linkedin.com/in/dhmeyer Setting The Table by Danny Meyer (Amazon Book Link): https://a.co/d/aI9Ik8u The Culture Code by Daniel Coyle (Amazon Book Link): https://a.co/d/1y9xye9 The Lord of the Rings Trilogy by J. R. R. Tolkien (Amazon Book Link): https://a.co/d/5yADg5l The Intentional Father by Jon Tyson (Amazon Book Link: https://a.co/d/22HF2mF Together Is Better by Simon Sinek (Amazon Book Link): https://a.co/d/9Uw6t3k Ways to Tune In:
Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/BPZ6aoOP2fMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/