The Hotel Florist

Franceska McCaughan
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The Hotel Florist

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

  1. 4 DAYS AGO

    Overcoming Boredom and Lack of Inspiration When Designing Weekly

    Welcome to today's episode, where we dive into creative strategies for overcoming those pesky moments of boredom and inspiration blocks that can hit when designing weekly. If you’ve ever felt overwhelmed by the pressure to constantly come up with fresh ideas, or if you’ve struggled to keep your designs exciting, this episode is for you! I’ll share practical tips on making your floral work enjoyable, creating a structured approach, and finding inspiration in unexpected places. Whether you're a seasoned pro or just starting out, join me as we explore how to keep your creativity flowing and your designs looking their best. 0:45 How to approach your floral designs as an enjoyable challenge rather than a tedious task 4:10 Remove self-imposed pressure 7:00 Develop a consistent system and structure for your designs 9:45 Allow for grace and flexibility 12:21 Find inspiration through various sources such as travel, home decor, architecture, and social media If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    14 min

  2. 6 DAYS AGO

    When You Don’t Want to Invest in Flowers Simply to Post

    Hey flower friends! Welcome to today’s episode, where we’ll start by exploring why feeling the need to always be busy reflects our self-worth and how our passion drives us to excel. I’ll share ideas on what to post when you don’t have flowers in your shop and discuss letting go of the shame and guilt when investing in our business doesn't yield immediate returns. Finally, we’ll focus on the importance of mindset and planting seeds for the future to build a lasting legacy. Let’s dive in and find ways to keep our floral businesses thriving! :30 Why feeling like we need to always be busy is a reflection of our self-worth  1:46 Our passion is what drives us to become excellent 3:30 When you don’t have flowers in your shop, what you can post instead 5:30 Letting go of the shame and guilt of investing in our business and not getting the return we expected. 7:20 Focusing on mindset and planting seeds for the future will help you build a legacy If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    10 min

  3. OCT 3

    Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account

    Hey flower friends! Welcome to today’s episode, "Who to Speak to on Social Media and How to Show the BTS Before You Have a Hotel Account." We’ll start by discussing who you’re really talking to on Instagram and how to build authority in your city and niche. Next, we'll dive into why focusing on an in-person relationship with General Managers is so important. I’ll share the type of content you should be posting on your Instagram to catch the right eyes and how to use the tools at your fingertips right now to position yourself as an authority. Let’s get started and make your floral business shine! :30 Who you are really talking to on Instagram and how to build authority in your city and niche 2:00 Why you should focus on an in-person relationship with GM 4:05 The type of content you should be posting on your Instagram 5:30 How to use the tools at your fingertips right now to position yourself as an authority If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    9 min

  4. OCT 1

    How To Do Something You Have No Clue About

    Hey everyone! Welcome to today's episode, "How To Do Something You Have No Clue About." I'll start by sharing my own experience of being asked to do something completely outside my expertise and how I managed it for my clients. We'll talk about how I gathered the necessary information to create a detailed proposal and the conclusions and solutions I came up with for tasks beyond my scope of knowledge. I'll explain why being transparent about your process and setting expectations upfront is crucial for building successful teams. Finally, I'll discuss how bringing in a knowledgeable team member benefited both the hotel and my business. Let's dive in and learn how to handle the unknown with confidence! 1:05 My experience with being asked to do something I had no clue about and what I did for my clients.  3:23 How I gathered information to be able to create a detailed proposal. 4:15 The conclusion that I came to and the solution I came up with regarding things beyond my scope of knowledge. 5:40 Why being transparent on how you work and setting expectations upfront is the key to building successful teams.  8:00 How bringing on a team member to fill my knowledge gap benefited the hotel and my business. If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    11 min

  5. SEPT 26

    Prostitute Energy vs. Lover Energy

    Hey everyone! Welcome to today's episode, "Prostitute Energy vs. Lover Energy." We're diving into some intriguing concepts today, starting with what exactly prostitute energy is and how it differs from lover energy. We'll help you understand which energy you’re operating in when pitching yourself to clients, and explore the shadow side versus the illuminated side, and how these show up in your business. Get ready for an insightful and transformative discussion that could change the way you approach your work!   1:15 What exactly is prostitute energy 2:10 What is lover energy 3:25 Understanding which energy you are operating in when you are pitching yourself to clients 5:20 The shadow side vs the illuminated side and it shows up in your business   If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    7 min

  6. SEPT 24

    How to Speak to Hotels on Instagram When You’re Not A Hotel Florist, Yet

    Hey flower friends! Welcome to today’s episode, where we’ll kick things off with a strategy to grab a hotel’s attention online and I’ll also explain why hotels usually don’t work with wedding florists. We'll also talk about the importance of prioritizing consistent income while adding wedding and event income on top. Plus, I'll share some creative ideas for social media content that will make hotels take notice. Let’s dive in and get those hotels to notice your amazing floral work! 1:00 The strategy for getting a hotel’s attention online 3:26 Why hotels don’t typically work with wedding florists 5:30 Priotitzing consistent income and having wedding and event income ontop  6:40 Ideas for social media content that will get the attention of a hotel If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    11 min

  7. SEPT 19

    What is Brand Equity?

    Welcome to today's episode where we dive into what it means to build brand equity in your floral business.  We start with the humble origins of my brand and how you can excel by leveraging what's already within your reach. We discuss the importance of aligning your actions with your business goals and why I focused on luxury clients to build brand equity. We’ll explore what you are building for the long term and the crucial role of contracts in your business. Finally, we'll define brand equity and explain its significance. Tune in for insights on creating lasting value for your brand. 0:30 The humble origins of my brand  2:03 How to excel in areas that are already at your fingertips 3:30 The importance of doing things that are aligned to what you want for your business 5:10 Why I chose to focus on luxury clients to build brand equity 7:00 What are your building for the long term? 8:05 Why contracts are so important for your business 9:00 Exactly what brand equity is If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    11 min

  8. SEPT 17

    How to Value Your Values When Working With New Clients

    Hi Flower Friends, in this episode, we explore the importance of valuing your values when working with new clients. We'll start by discussing why I believe kitchen gardens will be a hot trend in the floral industry. I'll share how I added value to a hotel while outsourcing work and why having a large team doesn't necessarily mean you're successful. I'll offer advice on getting clear about the scope of work and determining the budget to avoid working for free. Learn how to negotiate budgets with hotels and send proposals with options. Finally, discover why the most successful entrepreneurs are those who stay true to their values. Tune in for valuable insights to help you thrive in your business.   1:05 Why I think kitchen gardens will be trending in the floral industry 3:20 How I added value to the hotel and outsourced the work at the same time 5:15 Having a large team does not equate how successful you are 6:20 My advice for getting clear on what the scope of work is 8:30 How to determine the budget so you don’t work for free 11:00 How to negotiate a budget with the hotel and send a proposal with options 14:10 The most successful entrepreneurs are those who value their values If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST

    16 min
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About

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

Information

  • Creator
    Franceska McCaughan
  • Years Active
    2021 - 2024
  • Episodes
    82
  • Rating
    Clean
  • Show Website
    The Hotel Florist

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