45 episodes

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

The Hotel Florist Franceska McCaughan

    • Business

This is an industry disruptor podcast for florists who want to create consistent 5k Months through hotel partnerships WITHOUT depending on unstable wedding and event income.

    Lessons I Learned from Taking a Pause

    Lessons I Learned from Taking a Pause

    After recording what I thought was the last episode of The Hotel Florist Podcast in September of last year, I'm excited to announce that The Hotel Florist Podcast is back for another inspiring season! 


    This first episode is about the 10 lessons I learned while taking a pause. It's going to be vulnerable, healing, and full of excitement, love, and gratitude for being able to be here with you


    Use Code THF10 for 10% off the How to Pitch & Execute a Holiday Flower Bar program. https://www.franceskamccaughan.co/offers/hjuB46Xg?coupon_code=THF10


    1:55 Quote: You don’t have to burn things down to build new things 8: 11 Taking a pause is not the same thing as quitting 11:40 Burnout can look very different throughout your entrepreneurial journey 20:30 Your version of success will look different than those you’ve put on a pedestal 23:35 Healing happens on its own timeline. 24:50 Detaching from the outcome 29:42 Energetics are key 32:30 Being sad doesn’t mean something is wrong 33:50 Ride your anger wave 36:52 You’ve got to walk with the fear 
    P.S. Looking to get started? Watch my free masterclass on how you can create consistent income through hotel partnerships. https://webinarkit.net/webinar/registration/614280b6d795ba001862250d

    • 46 min
    Real Talk and What's Next for The Hotel Florist™

    Real Talk and What's Next for The Hotel Florist™

    I'm so excited to share with you today this last episode of the hotel florist podcast. 

    This episode has been the hardest episode to record and I have put off recording this episode for so long, but I believe it's also one of the last things I needed to do before I am no longer 100% fully immersed in the hotel florist.

    So I wanted to leave it as kind of like my closing statement in a way. 

    This episode will answer a question that I received on Instagram, which was what is next for the hotel florist.
    4:09 - How I built my business on someone else’s why
    12:39 - How I restructured my business to be able to travel freely and then lost it overnight to Covid
    16:19 - How committing and investing in an online course changed the trajectory of my business
    26:12 - Retiring from the floral industry to… 
    32:56 - Time is valuable 
    37:42 - Discovering breakthrough


     
    CONNECT WITH THE HOTEL FLORIST™️
    www.thehotelflorist.com
    https://www.instagram.com/thehotelflorist/
     
    *FREE MASTERCLASS FOR FLORISTS:
    3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF

    • 46 min
    What's Trending in Hospitality Floral Design with Thursd

    What's Trending in Hospitality Floral Design with Thursd

    In this episode, I am chatting with Arnold Wittkamp the founder of Thursd — a great start-up floriculture platform.  At Thursd it is their mission to help people connect, from grower to end-consumer, and help them to decide what to watch, what to follow, and what to buy.
    1:00 Journey of Thursd
    5:07 84 ways a cut flower reaches a flower shop
    12:30 The appreciation for flowers should match their price tag
    15:12 Sustainability in the floral industry 
    24:20 One thing he wishes he knew when he first started his floral career
    Where you can find Arnold:
    https://www.thursd.com/
    https://www.instagram.com/thursdofficial/
    https://www.facebook.com/ThursdOfficial/
    https://www.linkedin.com/company/13995047/
    https://www.pinterest.com/officialThursd/
     
    CONNECT WITH THE HOTEL FLORIST™️
    www.thehotelflorist.com
    https://www.instagram.com/thehotelflorist/
     
    *FREE MASTERCLASS FOR FLORISTS:
    3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
     

    • 31 min
    Real Talk: 5 Ways to Attract Hotel Clients on Social Media

    Real Talk: 5 Ways to Attract Hotel Clients on Social Media

    While the general manager or hotel manager probably isn’t going to be stalking your Instagram feed, there’s a really good chance that the sales and PR team will be.

    So this episode is going to help you identify the 5 things you need to focus on to make sure your Instagram is set up to attract hotel clients to you


    1:00 - Focusing on your brand, message, and content pillars 
    6:30 - What kinds of things NOT to post and why staying on brand is so important
    8:50 - Take pictures of all your work
    12:03 - How to plan out your captions so that you consistently show up on social media and that attracts and educates your ideal client
    14:50 - Using a scheduling app 
    15:40 - Use relevant hashtags
     
    CONNECT WITH THE HOTEL FLORIST™️
    www.thehotelflorist.com
    https://www.instagram.com/thehotelflorist/
     
    *FREE MASTERCLASS FOR FLORISTS:
    3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF

    • 23 min
    Importance of Budgeting for Hotel Partnerships with Financial Design Co.

    Importance of Budgeting for Hotel Partnerships with Financial Design Co.

    I am so excited to share with you this episode with my very own bookkeeper. Stephanie is the founder of financial design, which provides outsource bookkeeper, bookkeeping services, controller services, and operational support to growing businesses

    1:14 What made Stephanie go into the bookkeeping business
    7:44 Finding the right bookkeeper for your business
    9:30 How Stephanie does business now with clients
    17:21 Setting goals to grow your business 
    19:30 What she wished she knew when she first started her business

     www.financialdesign.co
    @financialdesignco
    YT: Stephanie Ramirez - Financial Design
     
    CONNECT WITH THE HOTEL FLORIST™️
    www.thehotelflorist.com
    https://www.instagram.com/thehotelflorist/
     
    *FREE MASTERCLASS FOR FLORISTS:
    3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
     

    • 26 min
    How I Manage My Business so I Can Travel Freely

    How I Manage My Business so I Can Travel Freely

    I recently put out a poll on Instagram asking what is your number one question that you have, and this one came through: “How do you manage your business so you can travel freely?”

    I read that question and knew I had to record a podcast episode about this.

    In this episode I am going to be diving in — no frills, no fluff, talking all about how I manage my business so I can travel freely.


    1:06 - Restructuring my floral business
    10:20 - Hiring and building teams, what I look for 
    20:13 - How to handle miscommunication
    25:40 - The biggest takeaway


     
    CONNECT WITH THE HOTEL FLORIST™️
    www.thehotelflorist.com
    https://www.instagram.com/thehotelflorist/
     
    *FREE MASTERCLASS FOR FLORISTS:
    3 Steps to LAND Hotel Partnerships & Create Consistent 5k Months WITHOUT Depending on Unstable Event Income: https://www.franceskamccaughan.co/THF
     

    • 28 min

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