The jibcast is dedicated to exploring the ebb and flow of content marketing.
How to Leverage Live Events for SEO
In this episode David Shephard interviews Rob Campbell of Smojoe. Rob is a social media marketer and web skirmisher and he brings a very unique and effective approach to SEO. In this episode we discuss how to leverage a live event in order to accomplish your search engine optimization (SEO) goals. What to do leading up to the event, during the event, and how to summarize your media effectively after the event.Mentioned in the Podcast:Hashtag Gallery - http://www.hashtaggallery.comSmojoe - http://www.smojoe.com
The Flaming Marshmallow Campfire Cookbook
Today we discuss the publishing of Nikki Fotheringham's 2nd book, a fresh ingredients campfire cookbook for outdoor enthusiasts. A handy recipe book with over 50 recipes photographed in full color available for purchase on AmazonPerfect for those who pack in their mealsCamping hacks that will make BearGrylls green with envyScary campfire storiesFull color picture with every recipeMenus tailored for short and long adventuresColor: Full colour cover & interiorSoftcover: 150 pagesLanguage: EnglishISBN-13: 978-0-9939954-2-2Product Dimensions: 5” x 8”
Repurposing Your Content into A Book
In this episode of the jibcast we discuss what to do with 2 or 3 years worth of content from your blog. In particular, we talk about publishing your very best work into a book.David & Nikki talk about their own experience in deciding to publish the Greenmoxie Book.Show Notes:Self Publishing: Ingram SparkPrint on Demand: Lightning SourceWhere to buy the Greenmoxie book
Content Marketing; Building Trust, Not Traffic
Content Marketing Specialist Nikki Fotheringham and Managing Director David Shephard of Jib Strategic discuss why you should be focusing your content marketing efforts on building trust and not traffic.