The Likeable Expert Podcast Michael Katz
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- Business
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"Michael Katz's Likeable Expert Gazette focuses on helping professional service firms get more clients, more easily. It's published every other Friday."
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Wautomation
Today we talk about water. And automated marketing. And when you put them together, you get ... Wautomation. Or something.
Anyway, the point is, automate your marketing and good things happen. -
Off the Beaten Path
Routine and predictability can be comforting. Unfortunately, all the good stuff is in the opposite direction.
Today's newsletter explains why getting out of your comfort zone is good for your business (and, maybe, your life overall). -
You’re Fixing the Wrong Thing
Your marketing matters, absolutely.
But, when things are not going as you would like, it's not the first place to look.
Intrigued? I don't blame you. More down below (less up above). -
The Sports Bra
Today we talk about the difference between just saying you are different and actually being so.
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Be Like Mike
Standing out from the pack is important. A big part of that is how you describe yourself and your work.
But... if you make it too unusual, so that your "explanation" itself requires an explanation, you'll only confuse the marketplace (and the shoppers within).
Today's newsletter explains. I hope. -
In Trust We Trust
Today's newsletter is about trust and the important (those with high SAT scores might even say consequential) role it plays in growing your business easily and quickly.