39 episodes

The MAD Mix Podcast is a show hosted by Malick Ba and Dakarai Turner. Each week you can expect fun and insightful conversations with the two of us, as well guests discussing relevant topics in pop-culture and society drawn from a marketing perspective.

To learn more about The MAD Mix, visit us at themadmix.com

Production credits: Christian Byrne

@the_madmix
@malickbba
@dakturner

The MAD Mix Podcast The MAD Mix

    • Marketing
    • 4.8 • 23 Ratings

The MAD Mix Podcast is a show hosted by Malick Ba and Dakarai Turner. Each week you can expect fun and insightful conversations with the two of us, as well guests discussing relevant topics in pop-culture and society drawn from a marketing perspective.

To learn more about The MAD Mix, visit us at themadmix.com

Production credits: Christian Byrne

@the_madmix
@malickbba
@dakturner

    Episode 17: What's with the ad industry's love for provocative campaigns?

    Episode 17: What's with the ad industry's love for provocative campaigns?

    This week, it's Malick and Dak covering the following topics: 

    [01:00] The Travis Scott x McDonald’s collaboration

    [11:40] How authentic are influencers today?

    [21:03] Popeyes’ marketing strategy for chicken sandwich hype in Canada

    [27:00] The battle of the chicken sandwich in Canada - KFC vs Popeyes

    [34:13] Why are brands still trying to use MAGA and flip it into something else?


    Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

    @the_madmix
    @malickbba
    @dakturner

    • 41 min
    Episode 16: The impact of the NBA strike | Featuring Jerome Cheng

    Episode 16: The impact of the NBA strike | Featuring Jerome Cheng

    This week, we're joined by Jerome Cheng, a creative producer for MLSE (Maple Leafs Sports & Entertainment). Here's what we covered:

    [12:20] Impact of NBA player strike and movement around social justice

    [25:38] Is there a responsibility for NBA players to speak up on issues of injustice?

    [27:34] History of WNBA players protesting for change and the differences in the approach compared to the NBA

    [37:04] The clear impact of the diversity issues in the NHL

    Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

    Follow Jerome on Twitter: @blackdragonroll

    @the_madmix
    @malickbba
    @dakturner

    • 49 min
    Episode 15: Brands are welcoming us back...but are we ready?

    Episode 15: Brands are welcoming us back...but are we ready?

    This week, it's just us covering the topics on our own! Here's what we covered:

    [01:10] What is the “new normal” that we’re experiencing months into lockdown?

    [18:30] Is remote work the future for ad agencies?

    [25:47] Do we think Instagram Reels will strive considering the competition?

    [35:26] Potential subscription model for Twitter in the future. Would you ever pay to use parts of social media?

    [41:20] NBA introducing different strategies to keep the game going and fans engaged


    Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com


    @the_madmix
    @malickbba
    @dakturner

    • 48 min
    Episode 14: The path to finding purpose in your career | Featuring Jermaine Murray

    Episode 14: The path to finding purpose in your career | Featuring Jermaine Murray

    This week, we're joined by Jermaine Murray, a career strategist and tech recruiter. Here's what we covered:

    [15:07] Why aren’t black people being hired for high paying jobs?

    [25:27] What does a recruiter do exactly?

    [32:35] Why recruiters should focus on genuinely trying to improve the situation of their candidates

    [38:46] What does long term change look like for brands that are starting to focus on hiring black talent?

    [42:10] Is there a pipeline problem and how do we get more black people in marketing/tech roles?


    To connect with Jermaine Murray about your career goals or questions in that space, visit www.jupiterhr.ca/ and let him know The MAD Mix sent you!

    Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

    @the_madmix
    @malickbba
    @dakturner


    Places you can donate to and petitions to sign:     

    ACLU
    https://www.aclu.org

    Black Lives Matter
    https://blacklivesmatter.com/

    Justice for Breonna Taylor
    https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor
    https://www.standwithbre.com

    NAACP Legal Defense Fund
    https://www.naacpldf.org/about-us/

    Innocence Project
    https://www.innocenceproject.org/

    Donation for Elijah Mcclain
    https://www.gofundme.com/f/elijah-mcclain

    Donations for various organizations
    https://linktr.ee/britany_murphs

    • 51 min
    Episode 13: What comes with having a seat at the table? | Featuring Janice Liu

    Episode 13: What comes with having a seat at the table? | Featuring Janice Liu

    This week, we're joined by Janice Liu, a senior vice president in the digital ad space, a tech founder, and so much more. Here's what we covered:


    [10:20] How Janice balances running Filling the Gap, an initiative helping empowering women in the professional space while also working her “9 to 5”

    [21:30] Balancing multiple projects in addition to a day-to-day job without dropping the ball

    [28:40] What barriers have you experienced as a woman of color in advertising/tech?

    [34:20] Companies addressing diversity as a trend. What does long term change look like?

    [45:00] When is it okay to call out racially insensitive moments at work?

    [50:58] When allyship can come into play for speaking up during racially insensitive moments


    Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com


    @the_madmix
    @malickbba
    @dakturner


    Places you can donate to and petitions to sign:   

    ACLU
    https://www.aclu.org

    Black Lives Matter
    https://blacklivesmatter.com/

    Justice for Breonna Taylor
    https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor https://www.standwithbre.com

    NAACP Legal Defense Fund
    https://www.naacpldf.org/about-us/

    Innocence Project
    https://www.innocenceproject.org/

    Donation for Elijah Mcclain
    https://www.gofundme.com/f/elijah-mcclain

    Donations for various organizations
    https://linktr.ee/britany_murphs

    • 55 min
    Episode 12: Is a boycott stronger when a brand does it? | Featuring Fiorella Campodonico

    Episode 12: Is a boycott stronger when a brand does it? | Featuring Fiorella Campodonico

    This week, we're joined by Fiorella Campodonico, a social media manager and digital marketer currently working for one of the world's largest beverage companies. Here's what we covered:

    [10:20] #StopHateForProfit - Brands boycotting buying ads on Facebook. What’s going on with this movement?

    [17:12] From the consumer perspective, what would boycotting Facebook look like?

    [22:50] Are brands being authentic with their Facebook boycott or is it performative?

    [40:15] Nike boycotts the Washington Redskins until they change their name. What will be the impact?


    Be sure to subscribe to our podcast channel so that you're the first to know when new episodes drop! All The MAD Mix content can be found at themadmix.com

    Follow Fiorella on Twitter @fiorellaxlucia

    @the_madmix
    @malickbba
    @dakturner


    Places you can donate to and petitions to sign:

     ACLU https://www.aclu.org

    Black Lives Matter
    https://blacklivesmatter.com/

    Justice for Breonna Taylor
    https://ca.gofundme.com/f/9v4q2-justice-for-breonna-taylor https://www.standwithbre.com

    NAACP Legal Defense Fund:
    https://www.naacpldf.org/about-us/

    Innocence Project
    https://www.innocenceproject.org/

    Donation for Elijah Mcclain
    https://www.gofundme.com/f/elijah-mcclain

    Donations for various organizations
    https://linktr.ee/britany_murphs

    • 47 min

Customer Reviews

4.8 out of 5
23 Ratings

23 Ratings

AmmarOriginals ,

Truly a perfect mix!

The MAD Mix is truly a perfect mix of marketing, culture, branding and discussion of hot topics delivered by two individuals who are expert at their fields yet youthful and fun. Two forward thinking hosts that deliver on entertainment, knowledge, critique and discussion.

Beth Barnes ,

These Guys...

...the chemistry and conversation is the best. Can’t wait to hear more!

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