The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals

Tom Traplin
The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals Podcast

The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.

  1. AUG 29

    MVP148: Local Game Stores Can Save The World

    How Game Stores Can Change Lives and Build CommunityIn today's episode of the Manaverse Podcast, I dive deep into a topic that's been on my mind a lot lately: the growing loneliness and division many of us are experiencing in the modern world. With nearly a third of adults in the U.S. feeling lonely on a regular basis and our society becoming more polarized, I believe local game stores have a unique opportunity to bridge these gaps and foster genuine human connections. The Loneliness EpidemicLoneliness has become a silent epidemic with significant consequences for our health and well-being. Studies show that social isolation is linked to increased risks of heart disease, stroke, dementia, and depression. It's clear that people are craving connection more than ever, but finding meaningful ways to connect can be challenging. That's where game stores come in. My Story: How a Game Store Changed My LifeI want to share a bit of my own story to highlight just how powerful these spaces can be. When I was about 12 years old, a kid from down the street introduced me to a local game store called Deja Vu Games. It wasn't much to look at—a small, basement unit with a few folding tables and some shelves of Magic cards. But for me, it was a magical place where I discovered a community of people who shared my passion for games. I spent nearly every day after school at Deja Vu Games, and over time, I met the friends who would shape my life for years to come. These were the people who became my core group, my business partners, and eventually even the ones who helped me meet my wife. The connections I made there were deep and lasting, and they all started with a shared love of games. The Unique Role of Game StoresGame stores are more than just retail spaces; they're community hubs. Unlike most other social environments—like schools, workplaces, or bars—game stores provide a unique space where people from all walks of life can come together over a shared interest. Whether it's playing Magic: The Gathering, hosting a D&D campaign, or participating in a board game night, these activities naturally foster conversation, cooperation, and connection. At a time when many people feel isolated, game stores offer a welcoming environment where new friendships can be formed and old ones can be strengthened. The structure of playing games with others helps remove the awkwardness of meeting someone new, creating a positive feedback loop that encourages more social interaction. Building a Better World, One Game at a TimeI genuinely believe that game stores have the potential to make a significant impact on their communities and, by extension, the world. Imagine a future where every community has a friendly, well-run game store that serves as a gathering place for people of all ages and backgrounds. These stores could host a variety of events—game nights, paint nights, puzzle parties, and more—that bring people together, encourage socializing, and help build stronger, more connected communities. By fostering these connections, game stores can help combat the loneliness epidemic and create a more open-minded, cooperative society. It's a small step, but one that could lead to a much happier and healthier world. So, if you're a game store owner or thinking about becoming one, know that you're not just selling games—you're offering a space for connection, joy, and community. And that, to me, is something truly special. Thanks for reading, and if you enjoyed this post, make sure to check out the full podcast episode. And if you'd like your game store featured on the show, feel free to reach out to me at tom@manaversesaga.com. Together, let's build a better world, one game at a time.

    14 min
  2. AUG 7

    MVP147: Category One Games and How Scott Church Built a Business on "Dead" TCG's

    This interview that you’re about to hear with Scott Church is fascinating. Scott is the owner of Category One Games, an online only store he started way back in the mists of time, also known as 2004. A 20 year old online only store is interesting enough, but Category One Games specializes in dead TCG’s. Games that have been written off and dumped in the clearance sections of stores in the past are the bread and butter of Category One Games and Scott has a thriving business because of them.  Since game store owners often look at the products they sell as hot potatoes, Scott’s experience may lead you to reevaluate that common wisdom. Maybe there’s gold in those dead games sitting on your back shelves.  We also talk a fair bit about Crystal Commerce and the struggle of working with a legacy system that has a huge amount of potential, and the intricacies of marketing online. Good stuff all around. Speaking of marketing, that’s what we do! We help local game stores get more sales and establish a stronger presence online with digital marketing strategies like email, Google ads, Meta ads, social media, content, and search engine optimization, and we’d love to work with you! If you go to manaversesaga.com/mma and book a free call, we’ll go over your store’s current digital footprint and put together a custom digital marketing strategy plan tailored to your business. We’ll go over the plan together on the call and talk about how we can implement everything for you. If you want to work together, great! If you want to take the plan and try implementing it in house, that’s cool too. Either way, it’s yours to keep. We’ve helped game stores in nearly every stage of the business, from prelaunch all the way to multiple millions in yearly revenue, and we’d love to help your LGS take advantage of the massive opportunities that exist online. Head to manaversesaga.com/mma to get started! Linkshttps://www.categoryonegames.com/ Scott Church on Facebook

    1h 1m
  3. MAY 15

    MVP146: Millennium Games - Building the Biggest Game Store in the USA

    Welcome to another episode of the Manaverse Podcast! In this episode, I sit down with Travis Severance, the co-owner of Millennium Games in Rochester, New York. Join us as we dive into Travis's incredible journey in the gaming industry, exploring the challenges he's faced and the strategies that have made Millennium Games the largest game store in the USA. In this interview, we cover: Travis's early passion for gaming and how his family's gaming habits influenced him.His unique career path, from professional poker and mortgages to owning a game store.The origin story and growth of Millennium Games, expanding from a small store to a 28,000 square foot gaming haven.The importance of diversity within product categories to handle market fluctuations.Strategies for creating a successful game store, including the significance of customer feedback and community building.The role of game stores in fostering a welcoming environment and adapting communication for new customers.Insights into balancing a strong online presence with the success of a brick-and-mortar store.Personal lessons and the importance of learning from mistakes in the business. Links Mentioned: Millennium Games TV on YouTube Millennium Games and Travis on Facebook https://www.facebook.com/MillenniumGames https://www.facebook.com/profile.php?id=100009368408612 Millennium Games on Instagram Millennium Games on Twitter/X Millennium Games on Twitch Travis also shares his experiences from industry events like the ACD open house and GenCon trade day, offering invaluable insights for aspiring game store owners and gaming enthusiasts alike. Don't miss this episode if you're looking to learn from one of the best in the business! Make sure to like, comment, and subscribe for more interviews and insights from the gaming industry. Enjoy the interview!

    57 min
  4. MAR 1

    MVP144: Michael Bahr on Selling Your Game Store

    Welcome to another episode of the Manaverse Podcast! My name is Tom Traplin and I am your host and this is the podcast where we talk about building successful friendly local game stores. Today, we’re talking with Michael Bahr, the mind behind the LGS Net Income newsletter and former owner of Desert Sky Games in Arizona.  Michael relatively recently sold DSG to another game store owner, and I say relatively because I’ve been sitting on this recording for way too long, but we dive into what it takes to build a game store into a sellable asset. The processes and systems that you need to have in place to create a business that not only functions without you, but also gives you the opportunity to potentially exit the business profitably and on your own terms.  It’s an excellent conversation, and if you want more of a backstage pass look into the operational side of a local game store I definitely recommend signing up for the LGSNI Substack. I’m a member and Michael’s insights into the crunchy, data driven aspects of the business are tremendously valuable. You can go to manaversesaga.com/lgsni to sign up. I’m not affiliated or anything with the newsletter, but I am a big fan, so check it out! Before we jump into the conversation, I’ve also got a fairly big announcement to make as well.  As of today, I am officially a co-founding member of the 2nd Hand Geek team! I’m coming on as the CMO for 2nd Hand Geek and together we are going to build a marketplace that truly supports the local game stores that are the heart of the hobbies we all love. If you haven’t heard of 2nd Hand Geek yet, check out my interview with Alan Blakeborough in episode 138, to find out more about what it’s all about.  I am very excited about the future of 2nd Hand Geek and how it will change the way hobbyists buy and sell online, while also giving back and supporting the local game stores that built up those communities of gamers that make everything possible in the first place. LinksLGS Net Income MVP138 2ndHandGeek.com

    1h 11m
  5. JAN 30

    MVP143: Behind the Scenes of Altered TCG: A Conversation with Game Designer Marcus Kearsey

    In this episode of the Manaverse Podcast, I interview Marcus Kearsey, a game designer for the Altered TCG team. We discuss the unique aspects of Altered TCG, including its non-combat focus, digital integration, and innovative deck-building mechanics. Kearsey shares his journey into game design, the challenges and rewards of developing a new TCG, and how player feedback shapes the game. They delve into the game's lore, art, and future plans, including organized play and competitive aspects. The episode offers a deep dive into the creative process behind Altered TCG. Questions:What initially inspired the concept of Altered, and how has it evolved from its original idea? Can you share insights into the creative process behind the game's unique blend of lore and visual design, especially with influences from Miyazaki and Dixit-like illustrations? What challenges did you face in creating a balanced yet engaging gameplay experience in Altered? Could you elaborate on how the game’s unique rarity system and algorithmically generated cards impact both gameplay and player strategy? How did you approach the lore creation for the six factions in Altered? What inspired their distinct characteristics and stories? Can you delve into the process of integrating the game's lore with its mechanics and card design? What does a typical day look like for you as a game designer on Altered? How do you balance creativity with the technical aspects of game design? In what ways has player feedback shaped the development of Altered? What future expansions or developments can players look forward to in the Altered universe? How do you envision the growth of Altered in the competitive TCG scene? What have been some of the most challenging aspects of developing Altered, and how did you overcome them? Can you share a particularly rewarding moment or milestone in the game’s journey so far? What advice would you give to someone aspiring to enter the field of game design, especially in the TCG genre? How has working on Altered influenced your personal views on game design and storytelling? If you could go back to the beginning of the Altered project, is there anything you would do differently? Check out the Altered TCG Kickstarter campaign! https://www.kickstarter.com/projects/equinox-studio/altered-tcg Book a 30 minute strategy session with us to get your game store digital marketing plan created for free. It's yours to keep either way so you have nothing to lose. Go to https://manaversesaga.com/mma to book your call and start off 2024 strong.

    1h 2m

Ratings & Reviews

5
out of 5
3 Ratings

About

The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.

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