126 episodes

The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.

The Manaverse Podcast: Magic: the Gathering Business / Game Store Entrepreneurship / LGS Professionals Tom Traplin

    • Business
    • 5.0 • 3 Ratings

The Manaverse Podcast is a podcast created for you, the gamer with aspirations of building your own local game store (LGS), the entrepreneur running an LGS who wants to grow their business, and the player who wants a behind the scenes look into their favourite hobby. If you’re looking for inspiration, new ideas, and interesting perspectives then Tom Traplin has you covered. Learn the business of selling some of the best games in the world including Mtg, Warhammer, Warmachine, Dungeons and Dragons, board games and Euro games from some of the best retailers in the industry. Once a week, Tom talks with some of the most successful entrepreneurs in the game industry and pulls out the strategies, tactics, and systems that make their businesses so effective. With a special focus on Magic: the Gathering, you will learn how to level up your LGS and build a better community with Tom Traplin and the Manaverse Podcast.

    MVP123: Nostos Boutique on Creating a Truly Unique Game Store Brand and Culture

    MVP123: Nostos Boutique on Creating a Truly Unique Game Store Brand and Culture

    We've got Krisy Viola, the owner of Nostos Boutique on the the podcast today.
    Nostos is a small, well-loved, and carefully curated WPN Premium shop filled with the very best of comic books, trading cards, and vintage and modern toys in Ipswich, Massachusetts. Their tagline is "a homecoming for all things pop culture" and we're going to talk about what makes their shop such a vibrant and successful pillar of their community!
    This interview is the perfect example of how a truly unique and inspired brand, combined with a carefully curated community-oriented culture (alliteration!), can make a fantastic game store.
    Seriously, don't miss this one!
    Links Mentionedhttps://www.nostosboutique.com/
    https://www.facebook.com/nostosboutique/
    https://twitter.com/nostosboutique
    https://www.instagram.com/nostosboutique/
    The $100 Startup (affiliate link)

    • 59 min
    MVP122: Elysium Cards and Games

    MVP122: Elysium Cards and Games

    Today we're talking with Tyler Selee. Tyler is the owner of Elysium Cards and Games, a WPN premium retailer of tabletop games, Magic, Pokemon, and more in Fair Oaks, California, where everyone is welcome to the table.
    We have an excellent conversation on the importance of creating a inclusive space and community within your game store, how simply being observant and listening to your customers can help you plan for the future, and how they partner with local creators to expand their audience.
    Links
    Friendly Local Game Store
    https://www.elysiumcag.com/
    https://www.facebook.com/ElysiumCaG/
    https://twitter.com/ElysiumCards
    https://www.instagram.com/elysiumcag/

    • 55 min
    MVP121: Versus Games and the Secret Sauce

    MVP121: Versus Games and the Secret Sauce

    I've got D from Versus Games in San Francisco with me on today and one of the most consistent threads in our conversation on what makes Versus Games successful is marketing.
    We kept coming back to how much D's marketing background shaped the business from the start and how important it is for game stores to have their marketing locked down if they want to grow in the future.
    As you can probably guess, I couldn't agree more. Over the past year and half, I've been working with game stores to shape their marketing strategies and in that time helped them generate $100's of thousands in sales and add thousands of new subscribers to their email lists.
    I've seen first hand what kinds of impacts effective digital marketing strategies can have on a business.
    But the trouble is marketing is a big subject. It takes time and effort to learn all the different tools, and platforms, and principles.
    And running a game store is a full time job in itself. Sometimes it can feel more like working two jobs at the same time. Especially now, during the busiest shopping season of the year!
    And while I fully acknowledge the stress and pressure you're under right now leading up to Christmas, marketing your game store is not something you can ignore.
    My goal is to make it easier for game store owners to leverage digital marketing and grow their businesses. If you just want someone to implement cutting edge digital strategies for your game store, we can do that for you. Head to manaversesaga.com/mma and book a time on the calendar and we'll happily put together a customized plan for you game store.
    This time next week, you could have the frameworks and systems installed in your business that capture more email subscribers, drive more traffic to your website from Google, and sell directly with email campaigns and paid traffic.
    The same powerful strategies that the major game retailers use to reach millions of customers every month.
    But I've also been working on codifying what we do on a 1 to 1 basis with clients and making it more affordable and approachable. This is why I've created the Complete FLGS Digital Marketing Course. It's specifically designed to teach our systems in a way that's easy to implement by breaking everything down and making it step-by-step.
    In the course I reveal exactly how we structure email campaigns, how we connect all the different platforms so that everything is integrated and automated as possible, how we build ads that sell directly to customers on Google and Facebook, how we improve webpages so they pull in organic traffic, and more.
    All the techniques we use for our clients to increase their revenue and sell thousands of dollars of product online are in there.
    Just to give you a quick idea of what kinds of strategies we're talking about, we recently set up Winning Campaign #2 (revealed in Module 5 of the course) in one client's business and in a mere 10 days and $100 in ad spend, generated over $2000 in sales!
    The course is broken out into 21 days and each day there is a relatively short video walking you through one particular strategy or tool for you to implement in your business. By the end of the 21 days, you'll have all the pieces of the digital marketing puzzle put together for your game store.
    On top of all that, you also get a bunch of resources along the way to help guide your marketing efforts, and the course includes four 30 minute coaching calls with me to use as you see fit.
    We can go over your website, review your ads, or simply talk strategy. The coaching calls are yours to make sure you get everything implemented.
    Whether you're a beginner or an experienced marketer looking to hone your skills, the Complete FLGS Digital Marketing Course has something for everyone.
    Plus, with lifetime access and regular...

    • 57 min
    MVP120: Welcome to the Spellenhuis!

    MVP120: Welcome to the Spellenhuis!

    We're going across the pond to talk to Patrick ten Hoorn, the owner of Spellenhuis in the Netherlands! Patrick talks about his journey of taking his dream to open a stylish game cafe and turning it into a reality, navigating the choppy waters of the hobby industry, and how he grew the business into multiple locations.
    Linkshttps://www.spellenhuis.nl/
    https://www.facebook.com/Spellenhuis
    https://twitter.com/spellenhuis
    https://www.youtube.com/user/Spellenhuis1/videos
    https://www.instagram.com/spellenhuis/
    p.tenhoorn@spellenhuis.nl
    AccessiBe Black Friday SaleIf your shop is based in the US, your game store's website may be a huge liability for you. Recently passed legislation has made the internet a public accommodation and that means that if your website isn't accessible, you're at risk of serious fines from the government and especially lawsuits. Game stores in particular are being targeted by a law firm in New York and if you don't want to be served with a five digit lawsuit, you need a solution. The best option on the market is AccessiBe. AccessiBe is an affordable AI based app that automatically makes your website accessible for all sorts of people and protects you with an accessibility statement and litigation support. It's an all in one win-win solution for game stores that only takes 48 hours to protect your business and make it more accessible to the people that need it, and AccessiBe is running a Thanksgiving sale from Nov 23 to the 29th, so you can save 30% on your license. Right now is a great time to make your website more accessible, protect your business, and save money, all at the same time.
    You can grab this deal by signing up for a free 7 day trial by going to manaversesaga.com/ada. That's manaversesaga.com/ada.

    • 39 min
    MVP119: Gnome Games and The Gnoshery, Tales From the Head Gnome Pat Fuge

    MVP119: Gnome Games and The Gnoshery, Tales From the Head Gnome Pat Fuge

    Today we're talking with Pat Fuge. Pat is the Head Gnome of Gnome Games, Wisconsin’s Family Game store, with locations across the Fox Valley for customers to shop and play in. Pat talks about the early days of Gnome Games and how his approach to planning has helped expand to multiple locations and even venture into the world of gaming cafes.
    Linkshttps://gnomegames.com/
    https://www.facebook.com/GnomeGamesWorld/
    Black Friday and Cyber Monday coming up fast, and right after that is the busiest shopping season of the year. If you want to make the most of the last two months of 2022, marketing your game store online should be at the top of your list which is why the FLGS Digital Marketing Bootcamp is back starting Nov 7, 2022.
    We're taking all the strategies that we use for our clients and teaching the frameworks we use to drive online and foot traffic from Google and social media, build up an email list of paying customers, send campaigns that sell, and run ads on Facebook and Google that generate thousands of dollars in sales each month.
    It's going to be 6 days of live training with a value-packed hour session each day plus a little Q&A at the end.
    In case you need a little more incentive, Bootcamp attendees that go on to become MMA clients in the future will get the price of the Bootcamp discounted on the program!
    We're keeping the Bootcamp small so the sessions can have the maximum impact, so if you want to be one of the 10 attendees for the last Bootcamp of the year, now's the time to join us!
    Go to manaversesaga.com/bootcamp and enroll today.

    • 1 hr 41 min
    MVP118: Rob Gruber The Elf King on Good Times Games

    MVP118: Rob Gruber The Elf King on Good Times Games

    Today we're talking with Rob Gruber, aka The Elf King. Rob is the owner of Good Times Games in Prince Rupert, British Columbia and he's built an incredible business by becoming somewhat of a local celebrity and personality. Rob plays the game store game a little bit differently and today we're going to talk about his approach to working within a small community and what sets his business apart.
    Links
    https://good-times-games.myshopify.com/
    Good Times Games on Facebook
    If your shop is based in the US, your game store's website may be a huge liability for you. Recently passed legislation has made the internet a public accommodation and that means that if your website isn't accessible, you're at risk of serious fines from the government and especially lawsuits. Game stores in particular are being targeted by a law firm in New York and if you don't want to be served with a five digit lawsuit, you need a solution. The best option on the market is AccessiBe. AccessiBe is an affordable AI based app that automatically makes your website accessible for all sorts of people and protects you with an accessibility statement and litigation support. It's an all in one win-win solution for game stores that only takes 48 hours to protect your business and make it more accessible to the people that need it. You can sign up for a free 7 day trial by going to manaversesaga.com/ada and protect your business starting today. Go to manaversesaga.com/ada now.
    I'm also looking for a few more stores that want to make the end of 2022 their best quarter yet! I'm opening up a few more slots for clients of the Manaverse Marketing Agency this month so if you're either in the start up phase of opening up your game store and want to kick things off with a powerful digital marketing strategy that's been proven to attract customers and drive sales from day 1, or you're an established game store that wants to expand operations and use digital strategies like email marketing and paid advertising to grow rapidly, let's chat! Go to manaversesaga.com/mma and we'll put together a custom Q4 marketing plan for your business and talk about how we can make it happen for you!

    • 1 hr 4 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

jpylecarter ,

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A solid resource for aspiring and experienced game store owners.

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