182 episodes

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

The Marketing Companion Mark Schaefer and Brooke Sellas

    • Marketing

The world’s most entertaining marketing podcast! The Marketing Companion brings you laugh-out-loud comedy, “celebrity” guest appearances, and cutting edge marketing insights. With more than 50 years of marketing experience between them, hosts Mark Schaefer and Brooke Sellas deliver insightful, creative commentary on the world of digital business. The Marketing Companion is always fun, always interesting, and always on-target with insights and ideas that will turn up your marketing intellect to an “11.”

    Machine learning for real-world marketers

    Machine learning for real-world marketers

    Machine learning is entering the world of everyday marketing helping us streamline tasks and free up time for our employees and customers. The tech is getting simpler and less expensive. Mark and Brooke look at how this can be applied to our everyday marketing lives. They also cover an unexpected new retail trend and discuss tech optimism versus tech pessimism.

    • 38 min
    Ten years of social media with Jay Baer

    Ten years of social media with Jay Baer

    Mark Schaefer and guest Jay Baer reminisce about their decade in social media. What were the hits, the misses, the things they love, the trends they regret? Lots of wisdom and insight jam-packed into this unmissable episode!

    • 45 min
    The big huge megatrend show

    The big huge megatrend show

    In this episode, Mark and Brooke discuss some surprising trends impacting marketing in the years to come, including a surprising take on a "culture in, brand out" movement that is percolating in the business world. And, the world is introduced to the "Nimbie"

    • 43 min
    Podcasts and one-way friendships

    Podcasts and one-way friendships

    Mark and Brooke explore "parasocial" relationships that seem to be forming in the podcast space and how this might be useful to brands. They also look at an experiential marketing case study and marketing lessons from the streaming video wars. Meanwhile, Brooke debates a potential move to another closet.

    • 33 min
    Why are marketing jobs disappearing?

    Why are marketing jobs disappearing?

    Forrester reports on a 20-year trend to eliminate top marketing positions. If marketing is central to the success of your company, what is going on and what can we do about it? Hosts Mark Schaefer and Brooke Sellas explore this vital topic and also explain why "anxiety" is the hottest social media trend.

    • 36 min
    The Fake News Episode

    The Fake News Episode

    Mark and Brooke dissect some heavy issues surrounding the legal, ethical, and political issues surrounding social media news, ads and fact-checking. Practically, what can be done? The hosts also explode the "OK Boomer" craze, marketing leadership imperatives, and the 10 words that absolutely indicate fake news.

    • 43 min

Customer Reviews

Robert(Rob) ,

Marketing and the new Digital Mindset

Wow… I just listened to this… it’s really worth listening to! Whether you’re in marketing, operations, sales, HR or another line of business, it’s a great podcast!!! Mark and Tom’s humor, references and valuable insights to great articles like McKinsey’s “What Digital Really Means” and others, including a case study analysis of what can go wrong with digital... Well done Mark and Tom!!! Rob Burns, Toronto

HumHockey ,

Informative, useful, funny

Mark and Tom are a great mix of funny and smart. I enjoy listening to this podcast a lot and often it makes me laugh out loud. It’s good to hear what is au courant in marketing from these two intelligent, articulate, fun guys. Thanks!

Tripletaxed ,

Brilliant podcast on what makes marketing tick

Great podcast for those that want to delve a little deeper into what's going on today.

Most (social media) marketing podcasts simply want to tell you how create a post on Facebook, or add an image to a tweet, etc. But the Marketing Companion discusses issues that talk to how the marketing landscape is changing, why things may be happening and the possible outcomes.

This makes it sound too cerebral, which it isn't. Mark and Tom tackle with fun but no less serious in their points.

Original material, done in a debate style so nothing is overlooked and leaving the listener to think on the topic some more and make their own decisions.

Refreshingly different from the (too) many 'how to' podcasts from people who have just discovered marketing.

Take the time to get used Mark and Tom - like a good wine, it's all in the lingering after taste.

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