This episode brings a dynamic mix of tech expertise and sponsorship know-how, offering practical steps to make every conference a launchpad for deeper, ongoing relationships. Together with our host Farhad Khan, Bruce Rosenthal and Bob Vaez cover creative ways to use event data, session insights, and member behaviors to build smarter programming, targeted outreach, and stronger sponsor value. Tune in to get fresh ideas on: Why Conferences Are Just the Beginning Associations often treat the annual conference as the finish line—but it should be the kickoff. Learn how to think of your conference as a tactic, not the end goal, and build a strategy that maximizes its value all year. Segmenting Smarter, Not Harder Forget overcomplicated surveys. Bob shares how to segment your audience just by observing what they do—what sessions they attend, what content they engage with—so you can follow up with hyper-relevant programming, webinars, and more. Turning Engagement Signals into Action You already have the data you need. Whether it’s session check-ins, Q&A participation, or content downloads, learn how to use simple insights to fuel personalized outreach and better post-event experiences. Curated Connections That Actually Work From topic lounges to post-event discussion groups, discover how to create intentional, topic-driven networking that beats random hallway encounters—and gives sponsors more meaningful exposure. Repurposing Content Like a Pro Most breakout sessions vanish after the event. Not anymore. Get tips on how to record content with just a smartphone, generate transcripts with AI, and turn your best sessions into ongoing webinars, blog posts, and more. Breaking the Mental Blocks Around Year-Round Engagement Think it's too hard to engage members year-round? Think again. Farhad shares the mindset shifts—and modern tools—that make it easier than ever to keep delivering value beyond the three-day conference. About Our Guests Bob Vaez is the Founder and CEO of EventMobi, a leading event technology platform used by associations worldwide. With over 15 years of experience supporting mid-sized conferences, Bob is passionate about building tools that go beyond logistics and create lasting connections among members. Bruce Rosenthal is a seasoned sponsorship strategist who helps associations increase non-dues revenue while enhancing member value. With decades of experience both in-house and as a consultant, Bruce brings practical, results-driven insights to the world of partnerships and engagement. Don’t miss this energizing conversation that will change how you think about conferences—and what comes next. Special acknowledgement to our guests for providing powerful insights into member engagement. Follow our podcast for more free educational content. Visit memberlounge.app to learn more about us.
