The #1 resource helping independent eCommerce merchants scale sustainably and compete globally.
How To Provide The Most Value To Customers By First Validating Product Fit
Hin Lai is the CEO and founder of Sidekick, which develops the highest quality muscle recovery tools trusted by professional athletes worldwide. Hin emphasizes the importance of providing value to customers through excellent products. This core philosophy requires a quick method to validate product fit and connecting with their customers through influencers and ads.
How To Break Into The NOLO (Non-Alcoholic) Beverage Market
Non-alcoholic, or "NOLO", drinks grew in popularity over the past year. In the U.S. alone, nonalcoholic beer sales went up 44% in May, 2020 compared to 2019.
In this episode we interview Mitch Cobb, CEO and Co-Founder of Upstreet Craft Brewing and Libra, a non-alcoholic craft beer on how he created a light and refreshing pale ale with all the flavour you'd expect from its alcohol-ier cousin, and only 30 calories!
How This Indie Perfume House Went International
On Season 2, Episode 3 of the Merchant Mastery Podcast we're chatting with Janey Ganson from My Daughter Fragrances, an indie perfume house with ties to the perfume capital of the world: Grasse, France!
Why Naive Optimism Can Be The Key To Navigating The World Of Entrepreneurship
You don't have to operate in the beauty industry to get some key takeaways from Sina Zere, Co-Founder of Buff Experts, including:
- How to find a manufacturer.
- Why standing behind your brand is the single most important thing you can do.
- What to do when a big retailer like Nordstrom comes knocking.
- Why "naive optimism", as Sina likes to call it, has helped her navigate the sometimes treacherous waters of entrepreneurship.
How To Use An App To Build Community And Monetize Your Audience Organically
How can you use an app like Strava to build community and monetize your audience organically?
We kick off our 2021 Merchant Mastery Speaker Series with Michael Ng, Founder of Anti Social Running Club.
Michael is a community-building pro with tons of initiatives under his belt. In this episode he shares some of his biggest tips and advice on what he's learned over the years.
What To Do When The Main Event Your Business Counts On Each Year Gets Cancelled: A Lesson From Ocean Sports
When Megan and her team showed up to the Edmonton Boat Show in March, they had high hopes. This show was a massive marketing and sales opportunity for their store, Ocean Sports. The show opened Thursday, March 12th at noon and at 4:30pm that day the provincial government mandated that there could be no gatherings of 250 people or more. The show got cancelled that same day. Megan and her team were blindsided. With 12 staff ready to work and all this product ready to sell, what did Megan do next?
A must for anyone selling online!
This podcast offers so much real-world advice from Shopify merchants who have done it all. It’s been incredibly valuable to hear about lessons learned so I don’t make the same mistakes in my eCommerce journey. Truly inspiring speakers that know what they’re talking about!