The Merchant Mastery Podcast Merchant Mastery

Hin Lai is the CEO and founder of Sidekick, which develops the highest quality muscle recovery tools trusted by professional athletes worldwide. Hin emphasizes the importance of providing value to customers through excellent products. This core philosophy requires a quick method to validate product fit and connecting with their customers through influencers and ads. 

Non-alcoholic, or "NOLO", drinks grew in popularity over the past year. In the U.S. alone, nonalcoholic beer sales went up 44% in May, 2020 compared to 2019.
 
In this episode we interview Mitch Cobb, CEO and Co-Founder of Upstreet Craft Brewing and Libra, a non-alcoholic craft beer. 
 
When you want to enjoy a tasty beverage sans the alcohol, you shouldn't have to compromise on flavour. This is where Mitch and his team at Libra have managed to hit a sweet spot. They created a light and refreshing pale ale with all the flavour you'd expect from its alcohol-ier cousin, and only 30 calories!
 
Grab your favourite beverage and listen in on our conversation with Mitch.

On Season 2, Episode 3 of the Merchant Mastery Podcast we're chatting with Janey Ganson from My Daughter Fragrances, an indie perfume house with ties to the perfume capital of the world: Grasse, France!
In this episode we discuss:
 How Janey has scaled her online store while maintaining her day job. How she managed to land in retailers across North America, Australia, and in Hong Kong. Where they'll be selling next. *Ahem* China *Ahem*  Why sometimes you'll make your daughter scrambled eggs and chocolate pudding for supper and that's okay.

Sina Zere, Co-Founder of Buff Experts, shares SO much incredible information in this episode, we had a hard time wrapping it up at one hour.
You don't have to operate in the beauty industry to get some key takeaways from this episode, including:
- How to find a manufacturer.
- Why standing behind your brand is the single most important thing you can do.
- What to do when a big retailer like Nordstrom comes knocking.
- Why "naive optimism", as Sina likes to call it, has helped her navigate the sometimes treacherous waters of entrepreneurship.
Trust us, this is one episode you'll want to bookmark.

Hands up if you've ever heard of or used the Strava app...
 

Now both hands up if you've successfully used it to build a virtual community that led to sales...
 

How can you use an app to build community and monetize your audience organically?
 

We kick off our 2021 Merchant Mastery Speaker Series with Michael Ng, Founder of Anti Social Running Club.
 

Michael is a community-building pro with tons of initiatives under his belt. In this episode he shares some of his biggest tips and advice on what he's learned over the years.