The Middle is all about what happens when public relations, journalism and marketing meet. We go behind the scenes to talk about telling (and selling) stories to evolving audiences. The Middle brings together innovative thinkers from all sides of media. Trading notes. Straight up. The Middle is produced by Edelman Canada and recorded in Toronto.
Episode 8: Year in review & 2020 predictions – Brad Ross & Elamin Abdelmahmoud
Time to look back on the news stories and PR snafus that had us all talking and tweeting in 2019.
What can we learn? And, what trends can we expect in 2020?
Episode 7: The impact of AI on the news – Charlie Beckett
We take a deep dive into artificial intelligence and its impact on journalism around the world. How is it shaping news production and should we be scared that the robots are taking over?
Episode 6: Hiring in the middle – Andree Lau & Alexis Redmond
With shifting sands in media and communications, what’s the best strategy to hire and get hired for the jobs in the middle? Are journalists & communications people becoming interchangeable? What are the skills young people need now to survive in the future?
What’s the point of podcasts? – Jayme Poisson & Mathew Ingram
The volume and variety of podcasts has increased dramatically over the last year. What’s the point though if everyone has a pod? How can podcasters breakout? More importantly, can you make money at it?
The challenge of fact-checking – Jack Nagler & Mihira Lakshman
What is the current state of fact-checking both in and beyond the newsroom. Who is ultimately responsible to get things right? Does anyone care about the truth anymore?
Episode 3: Creativity in the digital age – Rahaf Harfoush & Aaron Reynolds
Is the volume and velocity of content rewiring our brains & attention spans to the point where creativity might be choked? How can we protect creativity in a noisy world?
Sophie Nadeau is a gem!
Great content, great listen - i can’t wait for more episodes!