33 episodes

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

The New Music Business with Ari Herstand Ari's Take

    • Music Interviews
    • 5.0 • 10 Ratings

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

    Audrey Nuna's Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer

    Audrey Nuna's Path to a Major Label Deal with Her Manager/Producer Anwar Sawyer

    Today's guest is Anwar Sawyer. He started as (and still is) a songwriter and producer. He's based in New York and is a classically trained pianist. He studied classical piano and composition at Westminster Choir College and New York Institute of Technology. He's signed to Roc Nation Publishing and has now started a management company, SMG Entertainment, where his breakout artist is Audrey Nuna. She's currently signed to Sony Arista Records.


    Anwar and I talk about being a producer/songwriter and writing thousands of songs and even how he got his publishing deal. We also talk about developing this young artist and what the process is behind that. She has millions and millions of streams and has collaborated with DJ Snake and Jack Harlow. And by the time you're listening to this episode, she might be taking over the world because she's a pop star on the rise. 


    This was a live podcast in front of Ari's Take Academy students. They were able to ask questions at the end. We included a few of their questions at the end, and I know you're not going to want to miss them.


    If you want to check out Ari's Take Academy head over to the website: https://www.aristakeacademy.com/


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    Quick links:


    3:35 - About Anwar Sawyer
    8:35 - How Anwar landed his Roc Nation Publishing deal
    17:44 - What's it like being a songwriter/producer signed to a publishing deal?
    19:25 - How Anwar and Audrey Nuna started working together
    24:00 - How do you promote an artist with 0 fans? What's the release strategy look like?
    28:33 - Once Audrey's following and stream counts begin growing, what were your next steps?
    33:18 - When "Soufflé" was released, where was Audrey Nuna at in her career? What were her numbers like?
    35:22 - A simple compliment can be your 'in' with a music professional
    41:42 - What made Anwar and Audrey Nuna sign with Sony Arista Records over other labels? 
    45:53 - Ari's Take Academy student questions
    52:31 - What it means to Anwar Sawyer to 'make it' in the New Music Business


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    Connect with Ari’s Take:


    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand


    Connect with Anwar Sawyer:


    Website: https://www.smgent.com/
    Instagram: https://www.instagram.com/sawyermusicent/
    Facebook: https://www.facebook.com/sawyermusicgroup/
     
    See acast.com/privacy for privacy and opt-out information.

    • 54 min
    Nu Deco Ensemble Orchestra is Changing the Classical World

    Nu Deco Ensemble Orchestra is Changing the Classical World

    Today's guests are Sam Hyken and Jacomo Bairos of the Nu Deco Ensemble based in Miami, Florida. This episode is for all of you orchestra nerds out there. I'm guilty of that. I played in an orchestra for most of my life. For those of you who don't know, I'm a trumpet player. I love going to the LA Phil and love orchestra music. 


    The Nu Deco Ensemble does something quite different. They were formed in 2015 and are an eclectic orchestra with members from all over the country. They're known for doing collaborations with pretty big artists like Ben Folds, Jacob Collier, Wyclef Jean, and Emily King to name a few. Their upcoming season starts October 29th, 2020, and this year is going to be quite different due to COVID-19. They're going to be livestreaming all of their performances.


    Nu Deco Ensemble's manager is Andrew Leib from Red Light Management. He was on a previous episode of the show: https://aristake.com/red-light-manager-andrew-leib/


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    Quick links: 


    4:10 - About Nu Deco Ensemble & how they uniquely collaborate with artists
    8:30 - Every instrument is mic'd in the Nu Deco Ensemble
    10:10 - The drummer's pocket is so deep; building a good repertoire with ensemble members
    13:55 - Have all of the members been with the ensemble since the beginning? 
    17:20 - How far in advance does Nu Deco Ensemble prepare before they collaborate with a guest? 
    25:04 - What other things does Sam factor into his arrangement of a piece? 
    28:33 - What is the identity for Nu Deco Ensemble?
    31:07 - Why Miami? 
    37:16 - How do you go about starting an orchestra in Miami? 
    45:05 - What is the future of Nu Deco Ensemble? Have they always featured artists? 
    51:10 - How much of Miami's cultural influence is integrated within the Nu Deco Ensemble arrangements? 
    1:00:07 - Nu Deco Ensemble's community involvement
    1:06:40 - What it means to Sam and Jacamo to make it in the new music business


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    Connect with Ari’s Take:


    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand


    Connect with Nu Deco Ensemble:


    Website: https://nu-deco.org/
    Facebook: https://www.facebook.com/nudecoensemble/
    Twitter: https://twitter.com/NuDecoEnsemble
    Instagram: https://www.instagram.com/nudecoensemble/
    Spotify: https://open.spotify.com/artist/4GYUlFINfLTLni6bN7SbAK?si=l9CprLLbTtejdh9Q5YkqNw
     
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    • 1 hr 9 min
    How to Livestream for Musicians with the #1 Musician on Periscope - Clare Means

    How to Livestream for Musicians with the #1 Musician on Periscope - Clare Means

    Today's guest is Clare Means. She's a Los Angeles-based singer-songwriter. She got her start performing on the Santa Monica Pier. Now she's known for her success on the livestreaming platforms, specifically Twitch, Facebook, YouTube Live, and Periscope. She's actually one of the most watched musicians on Periscope. Since quarantine started, she went all in on livestreaming. 


    Clare talks all about her journey livestreaming, how she built up to be the most successful livestreamer on Periscope, and what it's looked like since she started livestreaming on all of the other platforms. She breaks each of them down and explains how you can make money on them. She makes her full living exclusively livestreaming. 


    I've been so intrigued by her journey livestreaming, which is why I asked her to be an instructor for an Ari's Take Academy course to teach it. Use code NMB for 10% off: https://aristakeacademy.teachable.com/p/livestreaming-for-musicians


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    Quick links: 


    2:55 - About Clare Means and her setup
    7:14 - Clare's livestreaming story and how she got started
    11:23 - Stories from Clare street performing
    17:07 - How Clare got people to stop and listen to her street performing
    22:25 - What about street performing has made Clare a better livestreamer? 
    27:20 - The platforms Clare livestreams to and why
    31:24 - Monetization possibilities on each livestreaming platform
    39:07 - Which platform Clare makes the most money on and where her engagement is the best
    47:58 - Clare's advice to musicians who want to get started livestreaming
    55:12 - What it means to Clare Means to 'make it' in the new music business


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    Connect with Ari’s Take:


    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand


    Connect with Clare Means:


    Website: https://www.claremeansmusic.com/
    Spotify: https://open.spotify.com/artist/5gc2EPzFCpY9xxn1BGqjET?si=3UdTcG_-TsS1bu0-9Zprtw
    Facebook: https://www.facebook.com/ClareMeans
    Twitter: https://twitter.com/claremeans
    Instagram: https://instagram.com/claremeans
    Periscope: https://www.periscope.tv/ClareMeans/
    Twitch: https://www.twitch.tv/claremeans
    YouTube: https://www.youtube.com/user/ClareMeans
     
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    • 56 min
    Paradigm Fired Them So They Started a New Booking Agency With an Impressive Roster

    Paradigm Fired Them So They Started a New Booking Agency With an Impressive Roster

    Today on the show is Marshall Betts. He is an agent formerly of Paradigm, but after Paradigm dissolved its entire music division and laid off hundreds of employees Marshall Betts along with a few of his co-workers at Paradigm launched a new agency... TBA Agency. Get it?


    They got a lot of press when they came out of the gates, but they launched on September 1st of 2020. They took their roster with them, and it currently includes Courtney Barnett, CHVRCHES, Madame Gandhi (who was previously on the show), The War On Drugs, Hot Chip, and many more.


    Marshall and I talk about everything in the live concert market, from when he thinks it's going to come back in the traditional sense to everything that's happening right now and what agents' jobs are. He talks about ticketed livestreams and drive-in concerts. He also talks about what he looks for when he's signing artists, and I was encouraged to hear what he said when he signs new artists.


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    Oprah’s Drummer Madame Gandhi on Feminism, Activism, Music Video Budgets as an Indie Artist: https://aristake.com/madame-gandhi/


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    Quick links:


    5:10 - Is New York still a music industry hub?
    7:44 - Shifting out of Paradigm and starting TBA
    18:38 - How many people work at TBA? Is it expanding? How are you funding TBA?
    22:58 - How are ticketing livestreams working for TBA's artists? 
    24:50 - What are some of the deals for the ticketed livestreams? Is there a favorite platform?
    27:20 - What are the production costs for the livestreams? How big are the crews?
    29:32 - How do you keep the livestreams interesting and fun? What are the interesting tactics artists are doing to justify the ticket price?
    32:33 - What is the range for ticket prices? What are the attendance numbers? Can you anticipate the livestream attendees based on the tickets they sell when performing live? 
    37:25 - How is the livestreaming space evolving? Is it going to go away?
    39:25 - Has TBA done any drive-in concerts?
    42:48 - What's TBA's day to day look like now?
    45:45 - Recommendations on what artists can do while they wait for live music to return
    49:15 - What does Marshall look for when signing a new artist?
    55:38 - What it means to Marshall to make it in the new music business


    -- 


    Connect with Ari’s Take:


    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand


    Connect with Marshall Betts:


    Website: https://tbaagency.com/
    Twitter: https://twitter.com/tba_agency
    Instagram: https://www.instagram.com/tba_agency/
     
    See acast.com/privacy for privacy and opt-out information.

    • 1 hr
    Former Major Label Executive is Creating a New Investment Model

    Former Major Label Executive is Creating a New Investment Model

    Today's guest is Nick Gatfield. He has been in the music industry for decades. He was a major label executive for 25 years, most recently Sony Music UK, which he left in 2014. He's worked at various majors over the years, including Universal and EMI. He was there when they signed Radiohead and was also part of Amy Winehouse's team. 


    But now he's out of the major label game and runs an investment company called Twin Music. They invest in artists, recordings, and various artists' assets. I will let Nick explain how it all works because he is so knowledgeable on this due to his decades worth of experience in the industry. It's clear that he cares about artists and this new model. One of the first artists he signed to this new deal was Allie X, who was on the show about a month ago. I encourage you to check out her episode to learn how this deal works from an artist's perspective.


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    Allie X on Creating Her Artist Package, Breaking Into LA and Staying Independent: https://aristake.com/allie-x/


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    Quick links:


    3:53 - How London is doing amidst the pandemic and how the industry is shifting
    10:55 - What is Twin Music and what's the business model? 
    22:22 - What does the exit strategy look like for Twin Music / the artist? 
    25:03 - Does Twin Music just put up the money or is there a team that helps the artists? 
    27:18 - Who are Twin Music's distribution and publishing partners? 
    29:54 - Is Nick's business model scalable or is it just a wave that will eventually pass?
    35:42 - Will major labels always have their place in being the driving force behind popular culture or is the industry shifting away from them? 
    37:50 - What percentage of artists that Nick signed when working at the major labels made their advance back on their first album?
    46:38 - What does an investment look like? How does someone invest in an artist? 
    53:42 - What can an artist expect from an investment deal? Does it work like an advance?
    56:25 - What does it mean to Nick to make it in the new music business? 


    --


    Connect with Ari’s Take:


    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand


    Connect with Nick Gatfield:


    Website: http://www.twinmusicinc.com/
    Twitter: https://twitter.com/twinmusicinc
     
    See acast.com/privacy for privacy and opt-out information.

    • 57 min
    Victoria Canal on Releasing Music During COVID and Staying Inspired

    Victoria Canal on Releasing Music During COVID and Staying Inspired

    My guest today is a my good friend Victoria Canal. She is a 22-year-old artist, singer, songwriter, and now producer based all over the world. She was based in Los Angeles, but when the coronavirus shutdown hit, she moved to Amsterdam where her parents live.


    Victoria and I discuss how she's been handling the last six months. This was supposed to be her breakout year. She had two massive tours scheduled. She had just finished one supporting the band Tall Heights. Then she leveled up to an even bigger tour supporting Leslie Odom Jr. She also just came out with her EP, 'Victoria,' and as you can imagine, the release strategy changed quite a bit. So we talked about that. 


    I had Victoria's manager, Andrew Leib, on the show a few months back. You can get the other side of Victoria's career. He talks about why he wanted to sign Victoria and what it has been like working her so far. Listen to Andrew's episode here: https://aristake.com/red-light-manager-andrew-leib/


    --


    Victoria's interview on The Third Story Podcast with Leo Sidran: https://aristake.com/victoria-canal-instagram-engagement/


    --


    Quick links: 


    3:23 - About Victoria and what it's like living in Amsterdam during the pandemic
    8:40 - Victoria's manager discovering her and her journey as an evolving artist
    15:28 - What was it like working with a different producer than the one that helped write the songs?
    23:05 - Learning production and potentially producing for other artists
    24:38 - Victoria's daily routine
    26:30 - Victoria's creative and songwriting phases and mental health
    31:30 - How Victoria is handling not being able to perform and having her life shut off
    39:35 - What's it like releasing a body of work during this time? What are the expectations? 
    49:41 - Do find yourself being more pressured to create and release content?
    52:32 - The relationship between artist/fans/humans is important
    55:50 - What it means to Victoria to make it in the new music business


    --


    Connect with Ari’s Take:


    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/


    Connect with Ari Herstand:


    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand


    Connect with Victoria Canal:


    Website: https://www.victoriacanal.com/
    Instagram: https://www.instagram.com/victoriacanal/
    Facebook: https://www.facebook.com/VictoriaCanalMusic
    YouTube: https://www.youtube.com/channel/UC2a1zJeKXc6cwqFU8xaQ2jQ
    Spotify: https://open.spotify.com/artist/2nE9x2JhbyjBVCaSnUGX3G?si=gZLt2IsrTcWzEX3I9clXBQ
     
    See acast.com/privacy for privacy and opt-out information.

    • 57 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

cool3alatool ,

Great podcast

It’s very rare to find such info, hats off Ari & his guests for the effort and sharing these info

Fab_D ,

I Keep going back

I’ve been following the Aristake page for about a year and I’ve been learning a whole lot, I bought the 2 editions of the book, and I am still learning. I consume a lot of his content.

I keep listening back to the episodes for things that I might have missed or didn’t understand, very useful for people who want to make a career out of music and understand all aspects. I am just waiting to be able to afford the courses on ata but this podcast is already providing great value

Andrei Broce ,

Great podcast for musicians!

Ari's wisdom and experience in the music industry is so fundamental and it should be considered a religion

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