63 episodes

*2021 Webby Award Winner: Best Music Podcast* Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
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The New Music Business with Ari Herstand Ari's Take

    • Music
    • 5.0 • 13 Ratings

*2021 Webby Award Winner: Best Music Podcast* Ari Herstand is the best-selling author of How to Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
To learn more follow @aristake_ and @ariherstand
Visit aristake.com to join the newsletter.
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    Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

    Primary Wave Publishing on Sync Licensing Cover Songs and Legacy Recordings with Marty Silverstone

    Marty is Head of Sync at Primary Wave, overseeing licensing activity for Primary Wave’s music publishing and management clients. With staff in Los Angeles and New York, the dynamic Primary Wave Sync team is a key part of Primary Wave’s proactive marketing approach, constantly creating new opportunities and driving big ideas for music in film/TV, advertising, video games, and other visual media.
    In 17 years in music publishing, Marty has worked with and secured placements in film, TV and advertising campaigns for artists such as Kurt Cobain, Smokey Robinson, Def Leppard, Hall & Oates, Aerosmith, Collective Soul, Bruce Hornsby, Kenny Loggins, L.P. and Foy Vance.He was recognized as one of Billboard Magazine’s Top Branding Power Players in both 2018 and 2019.
    Ari and Marty discuss how cover songs work in sync licensing along with how legacy acts get their music licensed. They also touch on what kinds of music brands are looking for at the moment. The two are joined by Ari’s Take Academy students for a Q&A at the end.
    Connect with Ari’s Take:
    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    TikTok: https://www.tiktok.com/@aris.take
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/
    Connect with Ari Herstand:
    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand
    Connect with Primary Wave
    Website: https://primarywave.com/

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    • 48 min
    Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent

    Afrobeat Artist Fiokee on Nigerian Music Scene and Staying Independent

    Ifiok Effanga, professionally known as Fiokee, dubbed as Africa’s No1 sensational Guitarist is a Nigerian talent who hails from Akwa Ibom. He is known for his treble guitar solos infused with highlife steeped guitar lines. Fiokee is associated with acts such as Tiwa Savage, Yemi Alade, Patoranking, Reekado Banks, Adekunle Gold, Flavour, Simi, and Kiss Daniel, among others.
    Connect with Ari’s Take:
    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    TikTok: https://www.tiktok.com/@aris.take
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/
    Connect with Ari Herstand:
    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand
    Connect with Fiokee
    Instagram: https://www.instagram.com/fiokee/?hl=en

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    • 30 min
    Imogen Heap is Building a More Equitable Future for Musicians

    Imogen Heap is Building a More Equitable Future for Musicians

    Self-produced British composer and recording artist for over 20 years, Imogen Heap has released five solo albums, another as one half of Frou Frou and collaborated with countless and varied artists including Taylor Swift, Nitin Sawhney, Deadmau5, Eric Whitacre, Jeff Beck and Jon Hopkins. Her compositions and songs pop up in blockbuster and indie films as well as countless TV shows, are featured in underground rap and dance music and covered by the likes of Ariana Grande. As composer and arranger for one of the biggest hits in theatrical history, Harry Potter and The Cursed Child, Imogen won the Drama Desk Outstanding Music in a Play award. As a sought-after speaker and performer, Heap hosted 2020’s Grammys Premiere Ceremony. Heap’s collaborative and multi-dimensional workflow attracts companies for commissioned works, leading to songs such as Tiny Human, the first song to distribute payments via a Smart Contract, and The Happy Song, a highly successful song for children in their early-years. Heap, recognized as an artist's artist, has won two Grammys and an Ivor Novello award. In recognition of her pioneering work at the intersection of music and tech, Heap has a hat trick of three honorary doctorates for the gestural music-ware 'MI.MU gloves' system and recently for ’The Creative Passport’, an integrated digital ID solution, empowering music makers to be the change toward a fair and flourishing music ecosystem.
    In this episode, Ari and Imogen discuss NFTs, metadata and payment transparency and how to properly credit (and pay) creators using the blockchain. Overall, how to make the future of music more equitable for musicians.
    Connect with Ari’s Take:
    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    TikTok: https://www.tiktok.com/@aris.take
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/
    Connect with Ari Herstand:
    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand
    Connect with Imogen Heap
    Website: http://www.imogenheap.com/

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    • 56 min
    Andy Grammer on Songwriting, Fear and Persistence

    Andy Grammer on Songwriting, Fear and Persistence

    This interview with Andy Grammer was recorded live during Ari's book signing event at Barnes & Noble at The Grove in Los Angeles on January 16, 2020. Andy dropped gem after gem after gem for artists, songwriters, and managers on how to approach songwriting, a music career, and just life in general.
    Multi-platinum selling pop artist Andy Grammer is all about inspiring and empowering the world by communicating his truths through his music. Grammer is the first male pop star in a decade since John Mayer to reach the Top 10 at adult pop radio on his first two singles. His discography includes a succession of anthemic pop hits, including "Keep Your Head Up," "Fine By Me," "Honey, I'm Good.," "Good to Be Alive (Hallelujah)," and "Fresh Eyes." His most recent album Naive is home to his latest single, "Don't Give Up On Me," which quickly reached the Top 10 on iTunes and is already certified gold.
    4:34 - Andy's journey from before his first album came out
    7:27 - How long Andy was performing on the Promenade
    11:17 - The importance of giving; it's about the audience
    12:10 - What kept Andy going through the soul-crushing gigs 
    14:57 - Was there a shift in perception that enabled Andy to leap to the next stage in his career
    19:12 - How Andy transitioned from playing the Promenade to doing radio tours
    20:52 - Manager as a partner
    24:00 - How to know when you've reached your threshold
    26:57 - Andy's routine that enables him to crush fear regularly; has the fear ever gotten to be so much that he can't handle it?
    30:27 - Does Andy's fear ever prevent him from writing new tracks, especially since he's already written so many hits
    32:07 - How Andy knows if he's written a good song after a session
    35:05 - Andy's co-writing process
    41:29 - When he first went into a top-level writing session; what was that like?
    42:42 - How he remains humble with all of his success
    47:45 - What is branding?
    53:47 - Andy's way of processing songs that he's written
    55:33 - How Andy makes it in the new music business
    Connect with Ari’s Take:
    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    TikTok: https://www.tiktok.com/@aris.take
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/
    Connect with Ari Herstand:
    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand
    Connect with Andy Grammer:
    Website: https://andygrammer.com/
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    • 1 hr 3 min
    Euphoria Music Supervisor Jen Malone Gives a Sh*t

    Euphoria Music Supervisor Jen Malone Gives a Sh*t

    This is a re-run episode from last year with music supervisor Jen Malone. She has placed music and worked on Euphoria, Atlanta, Creed 2, The Resident, Boomerang, Baskets, Shelter, Lady Dynamite, and Step Up. That's just scratching the surface. She has worked in sync licensing now for over a decade and is so well established respected.
    We dug in deep on sync licensing. We talk about what a music supervisor does. She also gave advice and tips on how independent artists can get their music synced and things to look out for in the contracts, quote requests, and things you should strike from the deals. We also discussed how to setup your music to pitch to supervisors effectively and have the best chance of having your music synced.
    11:43 - What is a music coordinator?
    13:06 - How pitching music has changed over the years
    17:03 - How do you like to be contacted when?
    19:03 - Are there any tools that you use for audio clearance and recognition?
    23:19 - How do you find new music?
    24:43 - What's your process like when coming into a new project?
    25:45 - Who created the sonic vibe of Euphoria?
    26:40 - What is the process on working with the director?
    30:20 - When did you come into Creed 2?
    34:05 - Can you work on multiple shows at once?
    35:25 - How much does your personal taste influence your selections for the projects you're working on?
    37:55 - How do you pick music for scenes that are difficult? How do you create such a juxtaposition?
    42:30 - Are there any standout independent musicians that you've seen get a "break" from one of their placements?
    45:55 - What are the music discovery trends you've seen over the past years?
    49:20 - Do you curate any playlists?
    50:25 - How do you stay organized when you're working on so many projects at once?
    52:00 - What are the differences working with the different platforms? Is there a standard placement rate?
    53:55 - The Discovery channel devaluing music and screwing over musicians
    59:35 - Jen Malone sides with musicians and helps them negotiate licenses
    1:02:55 - How much negotiation is allowed with the contracts you're working with? What advice would you give to someone who wants to have their music synced?
    1:09:55 - How do you define making it in the new music business?
    Connect with Ari’s Take:
    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    TikTok: https://www.tiktok.com/@aris.take
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/
    Connect with Ari Herstand:
    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
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    • 1 hr 11 min
    Ritt Momney on TikTok Fame and Numbers Perspective

    Ritt Momney on TikTok Fame and Numbers Perspective

    Ritt Momney (real name Jack Rutter) is a 21-year-old musician who went viral on TikTok at the end of 2020 for his song "Put The Records On." This virality propelled him into a favorable deal with Disruptor Records under Columbia Records.
    Jack talks about how he distributed "Put The Records On" via TuneCore and why he signed it over to Disruptor Records. We also discuss perspective, numbers, approaching social media.
    3:55 - Living in Los Angeles and how Ritt Momney met his manager
    8:00 - Prior to getting a manager, was there traction with Ritt Momney?
    9:45 - Perspective when achieving your goals
    12:50 - Not having human connection after releasing "Put The Records On" and getting the reactions on social media
    19:05 - How "Put The Records On" went viral on TikTok
    22:17 - When Disruptor Records approached Ritt Momney and why he signed with them
    36:10 - What the next phase of Ritt Momney looks like
    44:17 - Tour and festival plans for Ritt Momney
    49:58 - What it means to Ritt Momney to make it in the new music business
    Connect with Ari’s Take:
    Website: https://aristake.com
    Academy: https://aristakeacademy.com
    Instagram: https://www.instagram.com/aristake_/
    TikTok: https://www.tiktok.com/@aris.take
    Twitter: https://twitter.com/ArisTake
    YouTube: https://www.youtube.com/user/aristake1
    Facebook: https://www.facebook.com/aristake/
    Connect with Ari Herstand:
    Website: https://ariherstand.com
    Instagram: https://instagram.com/ariherstand
    Twitter: https://twitter.com/ariherstand
    YouTube: https://youtube.com/ariherstand
    Facebook: https://facebook.com/ariherstand
    Connect with Ritt Momney:
    Website: https://www.rittmom.com/
    Instagram: https://www.instagram.com/rittmomney/
    Twitter: https://twitter.com/rittmomney
    YouTube: https://www.youtube.com/channel/UCd7OtTy4s4swX4891VbF3Hg
    Facebook: https://www.facebook.com/rittmomney/
    TikTok: https://www.tiktok.com/@rittmomney

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    • 51 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Diane Foy ,

Ari knows the new music biz!

this is such an insightful show. I read Ari's book How To Make It In The New Music Business and he had fantastic knowledge and lived experience to share and the podcast is an extension of that. A must listen to for indie artists.

Robbie Tucker ,

Great resource!!

Thanks so much to Ari for his continued hustle and passion for indie music. This podcast is an incredible resource for the indie musician trying to work smart. - Robbie Tucker

cool3alatool ,

Great podcast

It’s very rare to find such info, hats off Ari & his guests for the effort and sharing these info

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