82 episodes

The Online Trainer Show is the only official podcast of the Online Trainer Academy / Personal Trainer Development Center.

If you’re a personal trainer, nutrition coach, or gym owner who’s struggling or just starting, you’ll get tangible insights and advice for how to build your successful online career.
But this isn’t one of those boring, stodgy podcasts that’s painful to the ears.

Join us every Tuesday and Thursday where you’ll laugh and learn with Jonathan Goodman, Carolina Belmares, and Ren Jones. And, if you’re lucky, you’ll hear our production manager, Amber Reynolds, chime in and tell everybody what they’re doing wrong.

In this show you will learn about online fitness marketing, online personal training, online nutrition coaching, running a hybrid personal training business, and much more.
Each episode, we’ll tell stories, share examples, discuss how the best are starting, growing, and operating their online fitness and nutrition businesses. This includes software, apps, tools, routines, books, habits, time management tricks, and much more.

The Online Trainer Sho‪w‬ Online Trainer Academy

    • Fitness
    • 5.0 • 18 Ratings

The Online Trainer Show is the only official podcast of the Online Trainer Academy / Personal Trainer Development Center.

If you’re a personal trainer, nutrition coach, or gym owner who’s struggling or just starting, you’ll get tangible insights and advice for how to build your successful online career.
But this isn’t one of those boring, stodgy podcasts that’s painful to the ears.

Join us every Tuesday and Thursday where you’ll laugh and learn with Jonathan Goodman, Carolina Belmares, and Ren Jones. And, if you’re lucky, you’ll hear our production manager, Amber Reynolds, chime in and tell everybody what they’re doing wrong.

In this show you will learn about online fitness marketing, online personal training, online nutrition coaching, running a hybrid personal training business, and much more.
Each episode, we’ll tell stories, share examples, discuss how the best are starting, growing, and operating their online fitness and nutrition businesses. This includes software, apps, tools, routines, books, habits, time management tricks, and much more.

    Growing And Hiring Trainers To Work For You #81

    Growing And Hiring Trainers To Work For You #81

    In this episode, we discuss when to hire trainers to work for you and how to build systems into your business that will allow it to keep thriving if you need to replace anybody. 
     
    The Episode: Growing And Hiring Trainers To Work For You
     
    As your coaching business scales, it will require different strategies when it reaches different sizes, and an important one is how you go about hiring staff. At first, you will be able to handle things alone, but then, having an assistant becomes necessary, and after that, one or more full-blown coaches become necessary. Once you reach this stage, you need to make sure that your system is resilient enough to cope if you need to replace anybody. This is all about building redundancy into your roles, which can be done easily if you standardize your curriculum as well as hire people with the intangible personality traits that your program requires.
     
    In This Episode
    1. Different approaches for different stages of growing your business. [0:04:24] 2. The stage of your business’s growth where hires become necessary. [0:06:05] 3. How employees affect profit margins and new expenses they add. [0:10:05] 4. Avoiding becoming dependent on a coach you hired by building in redundancy. [0:14:00] 5. Standardizing your intellectual property and curriculum [0:17:00] 6. Intangible qualities to look for in new hires. [0:18:36] 7. How to find people with the right qualities to fill new positions in your business. [0:19:35] 8. Hiring people who are graduates of your program. [0:22:07] 9. Working around small problems with a new hire who is perfect for the role. [0:24:30] 10. Building a system that selects for people’s individual skill sets. [0:27:20] 11. Going back to first principles; restructuring a business operationally as it grows. [0:29:13]  
    “You can’t build a business where you are over-reliant on one person. It cripples you.” — Jonathan Goodman
     
    Start Your Business From A Place of Self Awareness
    Before implementing any of the strategies discussed today, and before even starting your business, you must know what you want to get out of it. There are so many gurus out there these days who sell a certain image of what your coaching business should look like, but you don’t need to follow a particular model, and you should not try to implement them all at once either. Whether you want to be the sole provider of a service to your clients or grow your business until it has over a hundred employees, each of those models is totally perfect. Drilling down on what your mission is will give you clarity and purpose as you take the first steps. If you do get to the point where you need to hire though, this concept of honing in and narrowing down becomes applicable again. There is a misconception that one trainer you hire has to be good at everything so they can contribute to all sides of your business. Inevitably though, each person you hire will have a different strength, so leverage these strengths to optimize different sides of your business!
     
    Different Strategies For Different Stages of Your Business’s Growth
    At each stage in the growth of your business, you will need to implement a new set of strategies. Taking your business from zero to one requires a completely different approach than from one to five, five to 20, and 20 to 100. The zero to one phase is all about landing some work and not following any system, but rather trying things out and laying the foundation for some systems to be built at the following stage. From there, once you have an idea of what your systems need to manage, you can begin to implement them. Then it is all about keeping the flywheel running. But as you do scale, you will reach different ceilings where your entire operational structure will need to be rebuilt. This has been measured and a general rule of thumb is that this needs to occur after

    • 40 min
    12 Thoughts On Content Creation #80

    12 Thoughts On Content Creation #80

    In this episode, our team shares and discusses twelve helpful thoughts on creating content for your online coaching business.
     
    The Episode: 12 Thoughts On Content Creation
     
    A big part of the work of an online trainer is content creation. Coaching your clients and reaching new clients on different platforms requires that you create impactful and helpful content to deliver your knowledge online, and the better you become at doing this, the more success you will experience in your business. Here we have listed twelve great ways to improve your process of creating content, talking about consistency, tracking, research, swipe files, and many more. These twelve tips are bound to take you up a few levels and make sure to stay tuned for the last one, that just might change your life!
     
    In This Episode
    1. Stop making things so complicated [0:11:32] 2. Be mindful of who your audience is [0:14:37] 3. Stay consistent with your posting schedule [0:18:22] 4. Have fun with your content! [0:22:42] 5. Target your audience and their needs [0:24:56] 6. Use keyword tools to gather information on common searches [0:26:54] 7. Listen to episodes 68 and 71 of this podcast! [0:27:56] 8. Maximize any content you make as much as possible [0:28:29] 9. Keep track of posts and their performance [0:30:16] 10. Start simple on a single platform [0:32:55] 11. Create a swipe file for your content [0:34:48] 12. Document and celebrate everything [0:36:09]    
    “If you have to say the same thing over and over again, put it in one place really well, and then refer to it always.” — Amber Reynolds
     
    Simplifying, Mindfulness, Consistency, and Fun 
    The first thing to keep in mind is to keep it simple! Your content does not need to be complicated, complex, and above the heads of your audience, so just remember who it is you are speaking to. A part of that relates to knowing your audience, and then making content for them accordingly. We do not need to concern ourselves with people beyond our audience, let everyone else ignore you, and scroll past your posts. Next up is consistency; make a plan that you can stick to in terms of content frequency, and then follow through on that. We also would highly recommend having fun with what you post, it does not need to be overly serious and in many cases, fun and lighthearted content trumps the more serious, high-level stuff!
     
    Targeting, Keywords, Past Episodes, and Maximizing
    Coming back to your audience, we want you to zero in on them and their needs, in their language. To help you with that, we recommend utilizing tools like AlsoAsked and AnswerThePublic, which provide great information on what certain demographics are searching for online. We have already had a couple of episodes of the podcast focused on content creation, so if you have not already listened to those, go do that ASAP! With all the different platforms and formats, make sure to maximize each piece you post, milk it for everything it is worth for the greatest reach.
     
    Tracking, Platforms, Swipe Files, Documenting, and Celebrating
    A big piece of successful content creation comes down to tracking your posts. You need to know what is working and to zoom in on why it works. That allows you to enhance these features and double down on success. Another great tip is to make things more manageable by sticking to one platform early on, you can always branch out at a later stage. Next up is using swipe files; this means having one place where you collect and dump all your great ideas and inspiration for an easier process and those days when you feel like you have no new ideas! Last but not least, we want to remind you to document and celebrate every part of the journey, this is what will truly connect you with your audience and help you create the biggest impact.
     
    Already at $1,000/month online and want to scale?
    Apply for OTA

    • 42 min
    Building An Online Training Business When You're Broke Part 2 #79

    Building An Online Training Business When You're Broke Part 2 #79

    This is the second part of the team's conversation on the topic of building a training business on a budget.
     
    The Episode: Building An Online Training Business When You're Broke Part 2
     
    Many online training businesses are built on a budget and these financial limitations do not need to curb your growth and success. The key here is to make the most of your strengths, focus on the vital parts at the appropriate times, and avoid big wastage of time and money. There are some helpful ways to think and go about this and the first of these is to separate real, effective action from different forms of procrastination. If we are able to drill down on the important work and ignore the array of distractions around us, your business will flourish and your client base will grow. Bootstrapping a business is all about smart investments at the right time, and the key to these lies in the needs of your specific clients!
     
    In This Episode
    The philosophy and psychology of getting things done without money [0:18:50] Avoiding waiting for motivation to arrive [0:23:49] The power of simplifying and bootstrapping your business [0:27:48] Make a proper game plan for spending on your business [0:32:14] Setting yourself up for the results that you actually want [0:39:36]  
    “There are a lot of things that we do when we are scared to take action because we might not quite understand what we should be doing or what we shouldn't be doing.” — Jonathan Goodman
     
    Don't Confuse Spending with Action
    Fear of proper, forward-facing action can, at times, lead us to do other things that occupy our energy. Purposelessly spending money can be a real way to procrastinate and has the doubly negative effect of wasting your energy and your financial resources, both of which you need desperately. If you are a relatively inexperienced coach, you do not need to fixate on what other coaches are doing, especially big shots who are at a completely different stage of their career, rather focus on serving a few clients really well, and prioritize this above all else. 
     
    Keeping Things Simple and Cheap
    The simple act of saving where possible and bootstrapping parts of your business should never be underestimated. There is an infinite number of useless expenses at any given time, so do not fool yourself into thinking you are making progress when in fact you are just spinning around. A huge tool in this regard is coming up with a good game plan that takes into account what is appropriate for your clients and where you are at on your business journey. 
     
    Intelligent Spending on Your Business
    It almost goes without saying that when your resources are limited, as they usually are in the beginning, you need to spend your money intelligently. This means letting your clients co-create your processes through their needs. It is no good pouring time and money into features and elements of your business if they do not suit your tribe. Another important thing to keep in mind is the longevity of your investments. You should aim to put your time and money into things that are adaptable, transferrable, and actionable in the long term.
     
    Already at $1,000/month online and want to scale?
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC
     

    • 44 min
    For Trainers Who Suffer From Mental Health Struggles #78

    For Trainers Who Suffer From Mental Health Struggles #78

    Today we have a discussion about the importance of focussing on your mental health.
     
    The Episode: For Trainers Who Suffer From Mental Health Struggles
     
    As trainers and coaches, we are well aware of the power of a proactive approach to health, and this is no different in the case of mental health. We believe that therapy or any form of counseling can help anyone, and does not have to occur as a reaction to a difficult situation or setback. In fact, just as with physical fitness, the best approach is a proactive and preventive one. There is such a wide array of difficulties that humans face, whether these are related to past traumas or anxieties and stresses, so speaking to the right person can make a huge difference to our lives and even our business and work with clients. 
     
    In This Episode 
    The decision to see a mental health professional [0:16:01] Finding the right person to speak to [0:22:30] Gratification, patience, and learning styles [0:28:38] Therapy should be a proactive measure instead of a reactive one [0:36:03] The natural way that mental health work fits into work as a fitness coach [0:39:20] Reaching out and finding the support you need [0:42:01]  
    “Some people don't like labels, then don't use the label. If the label fits and if it is something that is helpful to you in terms of understanding how your brain functions, then use it!” — Carolina Belmares
     
    Seeking Out the Help that You Need
    Talking to a therapist can be one of the most valuable things you spend your time and money on. We already know the value of coaching, and this is no different, you will experience the rewards just as you do in fitness! It is incredibly empowering and life-changing to gain self-knowledge and the useful tools that therapy provides, so this avenue of development should not be neglected.
     
    The Proactive Approach to Mental Health
    It is important to take the time to find the right person, and usually, a good fit will be immediately apparent. There is an obvious financial investment necessary but if you can bite this bullet you will undoubtedly reap the rewards. If you are lucky enough to have the cost covered in some way, whether it be through work or insurance, that is a bonus, but do not let the cost discourage you from pursuing something so central to your wellbeing. You also do not have to wait for things to go wrong, a proactive approach will always trump a reactive one!
     
    Making Positive Changes
    At this point, there is an abundance of literature illuminating relationships between how our minds work and the success we experience in our lives. Through self-awareness, we are able to build our practices in ways that suit our unique tendencies, and therapy will shed light on these. There is an argument to be made that everyone should do some form of therapy as we can all benefit from talking about our history and problems, so do not shy away from seeking help. Why wouldn't you want to break the cycles that cause issues in your life?
     
    Already at $1,000/month online and want to scale?
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd 
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC

    • 46 min
    But What If I Don't 'Look' Like A Trainer? #77

    But What If I Don't 'Look' Like A Trainer? #77

    The OTA team look at the common doubts trainers have about appearances and external expectations. 
     
    The Episode: But What If I Don't 'Look' Like A Trainer?
     
    There is space for every type of trainer in the world of online coaching. The common image of a half-naked influencer that we see so often on social media is not the only legitimate model for how to help clients. There are elements to your training that are more valuable than the way you look, and trying to reach the peak of physical conditioning in order to validate your work should not be your aim. In this episode, we explore the importance of relatability, communication, and a unique set of skills that can help your clients believe in themselves and achieve their goals.
     
    In This Episode
    Stepping into the shoes of a client and why it's great for coaches to have coaches [0:04:03] Misconceptions about the appearance of trainers [0:17:05] Making the most of the uneven nature of the playing field [0:21:21] Finding your own strength and skillset to offer [0:27:19] Normalizing your timeline and journey [0:31:33] Comparison is not inspiration [0:35:50] Keeping your interactions with social media and external standards healthy [0:41:04]  
    “You have to really, really understand that there are different playing fields. You have to understand the game, and you don't get frustrated playing someone else's game.” — Jonathan Goodman
     
    Focussing on Relatability
    We often field questions and concerns around appearance and presentability as a coach. It may come as a surprise to some, but you do not need to be in perfect shape or even near-perfect shape to be a coach or to help others. Knowledge, experience, and the ability to relay your stories are a lot more valuable than how you look. If clients are able to relate to your journey, this is a huge plus, so talk about your unique story and challenges!
     
    Finding your Own Story and Power
    It is necessary to acknowledge the biases that exist towards certain standards of beauty and physical appearance. There is a reason why Instagram influencers look the way they do. But all this means is that you need to play to your strengths; it is a waste of time to compete in a race that does not suit you. You need to thrive in your own game, a game in which you can connect with an appropriate audience that you can offer value to.
     
    Accessing Real Inspiration
    We often confuse comparative content and media with inspiration. With the array of different people, body types, and needs out there, there is an equally wide range of inspiring coaching that is needed. All you need to do is look at high-level athletes and their coaches to see this. The idea that there is only one way to be a coach and help people is a huge misconception, so find what type you are and believe in yourself!
     
    Already at $1,000/month online and want to scale?
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    Jonathan Curling: https://drive.google.com/file/d/1A918crYnTvD-d2B6i4_uETfQWeZWMkPh/view
     
    SPONSORS
    Get started TODAY with the world-leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd 
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC

    • 45 min
    Get Social Proof To Add Validity To Your Online Training Business #76

    Get Social Proof To Add Validity To Your Online Training Business #76

    Today our team talks about the usefulness of collecting social proof and testimonials from your clients.
     
    The Episode: Get Social Proof To Add Validity To Your Online Training Business
     
    Apart from being your focus, your clients are also your greatest resource as a trainer. Their experiences are what can take your business to the next level, so leveraging this possibility should be on your to-do list. Collecting information and feedback from them can take many forms but essentially what you want to do is to understand, as clearly as possible, the benefits they are experiencing so that you can share this with a wider audience. Incentives can make this process easier, but the main thing is to engage your clients in a way that helps them, your business, and the individuals you work with in the future.  
     
    In This Episode
    Strategies for the midpoint of a program you are running [0:18:58] The questions that can help elicit the most from your clients [0:23:40] Using giveaways and incentives as extra motivation [0:27:45] Holding and sharing the information that you collect and using it wisely [0:31:38] Building a stone wheel for your business [0:36:29] The compounding effect of creating ambassadors for your work [0:41:59]  
    “If you give people the option to say one thing about themselves like that, now you know what the one most important thing is, or the biggest pain for them is. You can start creating content around that.” — Jonathan Goodman
     
    Tools for Collecting Information
    After a few weeks of a program, it can be very useful to re-energize all your clients with something exciting and inclusive. You can use questions, giveaways, or check-ins, but it is a great time to collect some feedback and proof from your people! This information can help you so much with your future clients and will improve your ability to market your business and attract new audiences.
     
    How to Use the Information You Collect
    Once you have collected information, using it wisely is the next step. The obvious way is to incorporate it when launching a new program, but it can be adapted in many different ways and formats. You might want to create social media posts with attractive graphics, or just a simple and authentic screenshot might suit your needs. Using the proof you collect to direct the content you create is an added dimension, as this information essentially categorizes the reasons why your programs are worthwhile.
     
    Creating Ambassadors and Systems with Momentum 
    As trainers, we always need to be able to back up our claims and what we advertise and client feedback and testimonials are possibly the best way to do this! Organizing this information and then utilizing it down the line is a part of putting in place the pieces of a functioning system, and the more systematized your business is, the more momentum you will be able to create. The goal here is to allow a compounding effect to occur, where you grow while requiring less and less direct effort in the same fundamental areas.
     
    Already at $1,000/month online and want to scale?
     
    Apply for OTA 2 here: www.thePTDC.com/OTA2
     
    SPONSORS
    Get started TODAY with the world leading certification and business development program for personal trainers, nutrition coaches, and gym owners – The Online Trainer Academy:http://onlinetrainer.com/ota
     
    Enjoy this special offer of 60 days FREE on PT Distinction from The Online Trainer Show! - http://onlinetrainer.com/ptd 
     
    Apple Podcast - https://podcasts.apple.com/us/podcast/feed/id1468193055
     
    Stitcher - https://www.stitcher.com/podcast/jon-goodman/its-possible-conversations-with-successful-online-trainers
     
    Spotify - https://open.spotify.com/show/20veRnzFOvUn6fTy9ud8jm?si=zMWTLmtISMm1XrU-4Q8oxA
     
    YouTube - https://www.youtube.com/user/JonGoodmanPTDC

    • 47 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Kristin FLC ,

Like everything else PTDC, this is great!

I am starting a new career as a trainer and nutrition coach and have watched, read, and listened to everything PTDC/OTA - thank you for such amazing resources! Listening to their new podcast is just one more great way to learn.

I listen to the podcast when I’m out running, and Ren is so funny I’ve actually been running down the street laughing out loud - it sure makes the time go faster and at the end of it I always have a few takeaways to follow up on.

Each episode is entertaining , spontaneous, a bit crazy and a friendly kick in the pants that we as new trainers need to take action and stop overthinking, definitely worth a listen.

Aislino ,

A Wealth of Information!

Hi there, I am a newly certified yoga teacher and brand new to the business side of training/wellness industry! I just discovered you guys and listened to a few episodes. I have been teaching Free Yoga in the Park @yogawithaislin for my friends every Tuesday night all summer and I’m beginning to brainstorm ways to transition to charging for my classes/a hybrid online teaching model. You all have such a wealth of information, my brain was lit up like a lightbulb listening and brainstorming so many follow up questions to research. Would love if you guys did an episode for absolute BEGINNER NEWBIES, who know nothing about this business but are interested in getting started!! PS: Thanks for the tip on the flushable wipes 🤣

claudia0111 ,

Binge worthy and hilarious

I listened to one episode after the other on a long drive and it felt like Jon, Ren and Carolina were sitting in the car with me having an awesome hilarious yet valuable conversation! Thanks guys!

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