100 episodes

Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries.

Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses.

Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.

The Pack Heavy Podcast Hayden Thomson

    • Business
    • 5.0 • 14 Ratings

Join Hayden Thomson as he hosts The Pack Heavy Podcast, a must-listen show for business owners and operators competing in the CPG and food processing industries.

Featuring insightful interviews with industry leaders and special guests, this podcast shares valuable knowledge on the challenges, failures and successful strategies that have shaped their businesses.

Whether you’re a seasoned entrepreneur or just starting out, tune in weekly to help prioritize what matters most and take your business to the next level.

    116. Growing a Business in the Health and Wellness Industry: Lessons from Pulp & Press GM Devin Powell

    116. Growing a Business in the Health and Wellness Industry: Lessons from Pulp & Press GM Devin Powell

    Episode highlights:
    The startup story of Pulp & Press
    Balancing work and family life as a business leader
    The challenges and opportunities of running a growing business in the health and wellness industry Sales, Marketing & Production
    Building a strong team and hiring : Skills Vs Attributes
    ________________________________________
    Pulp & Press, established in 2014 in London, Ontario, is dedicated to providing their customers, community and fans with a variety of high-quality raw, organic juices, wellness shots and probiotic drinks made from a white tea base. Thanks to their commitment to using only the best ingredients and utilizing HPP technology, their products have a refrigerated shelf life of 180 days. Pulp & Press products can be found in over 1,000 locations across Canada, including select grocery stores, health food stores and fitness studios. Despite their rapid growth, Pulp & Press remains dedicated to their values of health, wellness, and environmental stewardship.
    Use the code PACKHEAVY20 for 20% off site-wide at shop.pulpandpress.com
    eCommerce Agency: Northern Commerce 
    ________________________________________
    Find Pulp & Press here:
    Web: https://www.pulpandpress.com/ 
    IG: @pulpandpress
    Devin’s LinkedIn: https://www.linkedin.com/in/devinpowellpp 
    ________________________________________
    👉 Check out this episode & leave a rating & review on the following platforms :
    Spotify: https://spoti.fi/3Fb2hC3 
    Apple: https://apple.co/3uyFrzC 
    Amazon: https://bit.ly/3Fxz99C 
    Podbean: https://bit.ly/3hbBPAn 
    👉 Follow the podcast on LinkedIn here
    👉 Follow me on LinkedIn here
    👉 Instagram here
    👉 Please support this podcast by checking out our show sponsor FoodPak 
    👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

    • 1 hr 14 min
    115. Closing the loop : Jennifer Henry, Founder & CEO of Perk.eco on the Future of Recycling and End-of-Life Solutions for Packaging in the CPG Industry

    115. Closing the loop : Jennifer Henry, Founder & CEO of Perk.eco on the Future of Recycling and End-of-Life Solutions for Packaging in the CPG Industry

    Episode highlights:
    Exploring the current state & pros and cons of our Recycling and Composting Systems, and understanding their current limitations
    The inspiration behind founding and scaling Perk.eco
    Jennifer's personal journey as an entrepreneur and leader in the sustainability space, including lessons learned, successes and failures, and plans for the future
    ________________________________________
    Perk.eco, founded by Jennifer in July 2020, is a Vancouver-based company that has developed a unique system to recycle or compost 90% of coffee shop waste, including cups, lids, stir sticks, napkins, tea bags, pastry bags, drink containers, PPE, and more. The company offers a pickup/collection service, creating a closed-loop system that diverts waste from landfills and reduces the environmental impact of single-use coffee cups. By providing end-of-life solutions for cafe waste, Perk.eco is actively contributing to a more circular economy and promoting sustainability in the coffee industry.
    ________________________________________
    Find Perk.eco here:
    Web: https://perk.eco/ 
    IG: @perk_eco
    Email: jen@perk.eco  
    ________________________________________
    👉 Check out this episode & leave a rating & review on the following platforms :
    Spotify: https://spoti.fi/3Fb2hC3 
    Apple: https://apple.co/3uyFrzC 
    Amazon: https://bit.ly/3Fxz99C 
    Podbean: https://bit.ly/3hbBPAn 
    👉 Follow the podcast on LinkedIn here
    👉 Follow me on LinkedIn here
    👉 Instagram here
    👉 Please support this podcast by checking out our show sponsor FoodPak 
    👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

    • 39 min
    114. From Local Farms to the Canadian Shelves: A Conversation with Sheena Russell, Founder & CEO of Made with Local

    114. From Local Farms to the Canadian Shelves: A Conversation with Sheena Russell, Founder & CEO of Made with Local

    Episode highlights:
    Sheena's journey of starting Made with Local, including the inspiration behind the company's focus on sourcing local ingredients and social responsibility.
    The challenges and rewards of building and iterating on a CPG company & production facility.
    The importance of storytelling and creating a strong brand and community around a company's mission AND ensuring that you're very clear on your “why”.
    Sheena's vision for the future of Made with Local, including plans for new product lines and expanded distribution.
    ________________________________________
    Founded in 2012 and located in Dartmouth, Nova Scotia - Made with Local started as a simple farmer’s market table that has grown into a thriving CPG company with a growing distribution network across Canada. 
    The company has gained a loyal following for their commitment to supporting local farmers and producers, reducing food waste and creating a positive impact, verified through their hard earned B-Corp status. 
    You can find their nourishing bars and granola at Sobeys, Loblaws, Calgary COOP and dozens of amazing indie retailers in Canada wide and online!
    Brand & packaging redesign by https://pulpandwire.com/ 
    ________________________________________
    Find the Made with Local here:
    Web: https://www.madewithlocal.com/ 
    IG: @madewithlocal
    Email: sheena@madewithlocal.com 
    ________________________________________
    👉 Check out this episode & leave a rating & review on the following platforms :
    Spotify: https://spoti.fi/3Fb2hC3 
    Apple: https://apple.co/3uyFrzC 
    Amazon: https://bit.ly/3Fxz99C 
    Podbean: https://bit.ly/3hbBPAn 
    👉 Follow the podcast on LinkedIn here
    👉 Follow me on LinkedIn here
    👉 Instagram here
    👉 Please support this podcast by checking out our show sponsor FoodPak 
    👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

    • 51 min
    113. Fueling Your Business with Healthy Habits: A Conversation with Yoggu! Founder and CEO Jade Herrmann

    113. Fueling Your Business with Healthy Habits: A Conversation with Yoggu! Founder and CEO Jade Herrmann

    Episode highlights:
    The Yoggu! Startup story
    Initial pricing strategy & competitor analysis
    Packaging and labeling
    The plant based market
    Manufacturing & raising capital
    Mentors & advisors
    ________________________________________
    Founded in 2018 and located in Vancouver, BC - Yoggu! is a company dedicated to creating delicious and nutritious plant-based yogurts. With a passion for healthy living and a commitment to using only the highest quality ingredients, Jade has built Yoggu! into a trusted and respected brand in the local health and wellness space. Her innovative approach to product development, coupled with her expertise in business and entrepreneurship, has helped Yoggu! grow rapidly and become a favorite among health-conscious consumers. Through her work with Yoggu!, Jade is on a mission to make healthy eating more accessible and enjoyable for everyone, and to inspire people to live their best lives.
    Brand Design - Chris Williams @ Rucsak 
    ________________________________________
    Find the Yoggu! here:
    Web: https://yoggu.ca/ 
    IG: @yoggu.foods
    TikTok: @yoggu.foods 
    Email: jade@yoggu.ca 
    ________________________________________
    👉 Check out this episode & leave a rating & review on the following platforms :
    Spotify: https://spoti.fi/3Fb2hC3 
    Apple: https://apple.co/3uyFrzC 
    Amazon: https://bit.ly/3Fxz99C 
    Podbean: https://bit.ly/3hbBPAn 
    👉 Follow the podcast on LinkedIn here
    👉 Follow me on LinkedIn here
    👉 Instagram here
    👉 Please support this podcast by checking out our show sponsor FoodPak 
    👉 If you have any questions or feedback I would love to hear from you! hayden@thepackheavypodcast.com

    • 57 min
    112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya

    112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya

    Highlights from today’s conversation with Nima:
    Lifestyle Design
    Value propositions to focus on
    What’s in a name?
    Focus = growth
    Ecomm | Marketing & FB ads
    Packaging evolution & innovation > Spout Pouches & Single serve Cans 
    ________________________________________
    Founded in 2015 and located in Toronto, Ontario - Broya produces 100% organic and grass fed bone broth in 4 different flavors - all of which are packaged up in stunning flexible spout pouches - and two classics - Beef & Chicken, both of which are presented in somewhat innovative 250ml cans.
    With a hyper intentional focus on each step of the supply chain process, all Broya products are made from grass-fed and happily raised animals from local farms - allowing their key Value propositions (local farmers, happy animals, a thriving environment, gut health & immune system support) to really shine through.
    Nima and the team are driving the business primarily through their Ecomm platform and several retail locations across Ontario including Whole Foods, Healthy Planet, Sobeys, Fresh City Farms and other healthy independent retail locations.
    ________________________________________
    Find the Broya here:
    Web: https://broyaliving.com/ 
    IG: @broyaliving 
    Twitter: @nimasoco
    ________________________________________
    👉 Check out this episode & leave a review on the following platforms :
    Spotify: https://spoti.fi/3Fb2hC3 
    Apple: https://apple.co/3uyFrzC 
    Amazon: https://bit.ly/3Fxz99C 
    Podbean: https://bit.ly/3hbBPAn 
    👉 Please support this podcast by checking out our show sponsor FoodPak 
    👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

    • 45 min
    111. Bringing Back Heritage Chocolates & Leveraging Trade Marks with Crystal Westergard - Founder of Canadian Candy Nostalgia

    111. Bringing Back Heritage Chocolates & Leveraging Trade Marks with Crystal Westergard - Founder of Canadian Candy Nostalgia

    Highlights from today’s conversation with Crystal:
    Our senses are deeply connected to our emotions & memories
    Technical challenges faced
    Working with manufacturers and co packers
    Searching for and leveraging Trade Marks
    ________________________________________
    Canadian Candy Nostalgia is an Alberta company dedicated to bringing back sweet memories for Canadians. With two SKUs currently on offer (The Cuban Lunch and Rum & Butter) their chocolates can be found in many retail locations Canada wide including Sobies, IGA, 7-11 and London Drugs stores.
    ________________________________________
    Find the Cuban Lunch here:
    Web: https://cubanlunch.ca/ 
    Web: https://www.rumandbutter.com/ 
    FB: https://www.facebook.com/cubanlunch/  
    Email: canadiancandynostalgia@gmail.com 
    Canadian IP Office:  https://ised-isde.canada.ca/site/canadian-intellectual-property-office/en
    US Patent and TradeMark Office: https://www.uspto.gov/ 
    ________________________________________
    👉 Check out this episode & leave a review on the following platforms :
    Spotify: https://spoti.fi/3Fb2hC3 
    Apple: https://apple.co/3uyFrzC 
    Amazon: https://bit.ly/3Fxz99C 
    Podbean: https://bit.ly/3hbBPAn 
    👉 Please support this podcast by checking out our show sponsor FoodPak 
    👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

    • 54 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Okayohvcxsd ,

Great listen!

Definitely recommend, check it out!

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