The Pack Heavy Podcast Hayden Thomson

Episode highlights:
The startup story of Pulp & Press
Balancing work and family life as a business leader
The challenges and opportunities of running a growing business in the health and wellness industry Sales, Marketing & Production
Building a strong team and hiring : Skills Vs Attributes
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Pulp & Press, established in 2014 in London, Ontario, is dedicated to providing their customers, community and fans with a variety of high-quality raw, organic juices, wellness shots and probiotic drinks made from a white tea base. Thanks to their commitment to using only the best ingredients and utilizing HPP technology, their products have a refrigerated shelf life of 180 days. Pulp & Press products can be found in over 1,000 locations across Canada, including select grocery stores, health food stores and fitness studios. Despite their rapid growth, Pulp & Press remains dedicated to their values of health, wellness, and environmental stewardship.
Use the code PACKHEAVY20 for 20% off site-wide at shop.pulpandpress.com
eCommerce Agency: Northern Commerce 
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Find Pulp & Press here:
Web: https://www.pulpandpress.com/ 
IG: @pulpandpress
Devin’s LinkedIn: https://www.linkedin.com/in/devinpowellpp 
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👉 Check out this episode & leave a rating & review on the following platforms :
Spotify: https://spoti.fi/3Fb2hC3 
Apple: https://apple.co/3uyFrzC 
Amazon: https://bit.ly/3Fxz99C 
Podbean: https://bit.ly/3hbBPAn 
👉 Follow the podcast on LinkedIn here
👉 Follow me on LinkedIn here
👉 Instagram here
👉 Please support this podcast by checking out our show sponsor FoodPak 
👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Episode highlights:
Exploring the current state & pros and cons of our Recycling and Composting Systems, and understanding their current limitations
The inspiration behind founding and scaling Perk.eco
Jennifer's personal journey as an entrepreneur and leader in the sustainability space, including lessons learned, successes and failures, and plans for the future
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Perk.eco, founded by Jennifer in July 2020, is a Vancouver-based company that has developed a unique system to recycle or compost 90% of coffee shop waste, including cups, lids, stir sticks, napkins, tea bags, pastry bags, drink containers, PPE, and more. The company offers a pickup/collection service, creating a closed-loop system that diverts waste from landfills and reduces the environmental impact of single-use coffee cups. By providing end-of-life solutions for cafe waste, Perk.eco is actively contributing to a more circular economy and promoting sustainability in the coffee industry.
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Find Perk.eco here:
Web: https://perk.eco/ 
IG: @perk_eco
Email: jen@perk.eco  
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👉 Check out this episode & leave a rating & review on the following platforms :
Spotify: https://spoti.fi/3Fb2hC3 
Apple: https://apple.co/3uyFrzC 
Amazon: https://bit.ly/3Fxz99C 
Podbean: https://bit.ly/3hbBPAn 
👉 Follow the podcast on LinkedIn here
👉 Follow me on LinkedIn here
👉 Instagram here
👉 Please support this podcast by checking out our show sponsor FoodPak 
👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Episode highlights:
Sheena's journey of starting Made with Local, including the inspiration behind the company's focus on sourcing local ingredients and social responsibility.
The challenges and rewards of building and iterating on a CPG company & production facility.
The importance of storytelling and creating a strong brand and community around a company's mission AND ensuring that you're very clear on your “why”.
Sheena's vision for the future of Made with Local, including plans for new product lines and expanded distribution.
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Founded in 2012 and located in Dartmouth, Nova Scotia - Made with Local started as a simple farmer’s market table that has grown into a thriving CPG company with a growing distribution network across Canada. 
The company has gained a loyal following for their commitment to supporting local farmers and producers, reducing food waste and creating a positive impact, verified through their hard earned B-Corp status. 
You can find their nourishing bars and granola at Sobeys, Loblaws, Calgary COOP and dozens of amazing indie retailers in Canada wide and online!
Brand & packaging redesign by https://pulpandwire.com/ 
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Find the Made with Local here:
Web: https://www.madewithlocal.com/ 
IG: @madewithlocal
Email: sheena@madewithlocal.com 
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👉 Check out this episode & leave a rating & review on the following platforms :
Spotify: https://spoti.fi/3Fb2hC3 
Apple: https://apple.co/3uyFrzC 
Amazon: https://bit.ly/3Fxz99C 
Podbean: https://bit.ly/3hbBPAn 
👉 Follow the podcast on LinkedIn here
👉 Follow me on LinkedIn here
👉 Instagram here
👉 Please support this podcast by checking out our show sponsor FoodPak 
👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Episode highlights:
The Yoggu! Startup story
Initial pricing strategy & competitor analysis
Packaging and labeling
The plant based market
Manufacturing & raising capital
Mentors & advisors
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Founded in 2018 and located in Vancouver, BC - Yoggu! is a company dedicated to creating delicious and nutritious plant-based yogurts. With a passion for healthy living and a commitment to using only the highest quality ingredients, Jade has built Yoggu! into a trusted and respected brand in the local health and wellness space. Her innovative approach to product development, coupled with her expertise in business and entrepreneurship, has helped Yoggu! grow rapidly and become a favorite among health-conscious consumers. Through her work with Yoggu!, Jade is on a mission to make healthy eating more accessible and enjoyable for everyone, and to inspire people to live their best lives.
Brand Design - Chris Williams @ Rucsak 
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Find the Yoggu! here:
Web: https://yoggu.ca/ 
IG: @yoggu.foods
TikTok: @yoggu.foods 
Email: jade@yoggu.ca 
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👉 Check out this episode & leave a rating & review on the following platforms :
Spotify: https://spoti.fi/3Fb2hC3 
Apple: https://apple.co/3uyFrzC 
Amazon: https://bit.ly/3Fxz99C 
Podbean: https://bit.ly/3hbBPAn 
👉 Follow the podcast on LinkedIn here
👉 Follow me on LinkedIn here
👉 Instagram here
👉 Please support this podcast by checking out our show sponsor FoodPak 
👉 If you have any questions or feedback I would love to hear from you! hayden@thepackheavypodcast.com

Highlights from today’s conversation with Nima:
Lifestyle Design
Value propositions to focus on
What’s in a name?
Focus = growth
Ecomm | Marketing & FB ads
Packaging evolution & innovation > Spout Pouches & Single serve Cans 
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Founded in 2015 and located in Toronto, Ontario - Broya produces 100% organic and grass fed bone broth in 4 different flavors - all of which are packaged up in stunning flexible spout pouches - and two classics - Beef & Chicken, both of which are presented in somewhat innovative 250ml cans.
With a hyper intentional focus on each step of the supply chain process, all Broya products are made from grass-fed and happily raised animals from local farms - allowing their key Value propositions (local farmers, happy animals, a thriving environment, gut health & immune system support) to really shine through.
Nima and the team are driving the business primarily through their Ecomm platform and several retail locations across Ontario including Whole Foods, Healthy Planet, Sobeys, Fresh City Farms and other healthy independent retail locations.
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Find the Broya here:
Web: https://broyaliving.com/ 
IG: @broyaliving 
Twitter: @nimasoco
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👉 Check out this episode & leave a review on the following platforms :
Spotify: https://spoti.fi/3Fb2hC3 
Apple: https://apple.co/3uyFrzC 
Amazon: https://bit.ly/3Fxz99C 
Podbean: https://bit.ly/3hbBPAn 
👉 Please support this podcast by checking out our show sponsor FoodPak 
👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com

Highlights from today’s conversation with Crystal:
Our senses are deeply connected to our emotions & memories
Technical challenges faced
Working with manufacturers and co packers
Searching for and leveraging Trade Marks
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Canadian Candy Nostalgia is an Alberta company dedicated to bringing back sweet memories for Canadians. With two SKUs currently on offer (The Cuban Lunch and Rum & Butter) their chocolates can be found in many retail locations Canada wide including Sobies, IGA, 7-11 and London Drugs stores.
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Find the Cuban Lunch here:
Web: https://cubanlunch.ca/ 
Web: https://www.rumandbutter.com/ 
FB: https://www.facebook.com/cubanlunch/  
Email: canadiancandynostalgia@gmail.com 
Canadian IP Office:  https://ised-isde.canada.ca/site/canadian-intellectual-property-office/en
US Patent and TradeMark Office: https://www.uspto.gov/ 
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👉 Check out this episode & leave a review on the following platforms :
Spotify: https://spoti.fi/3Fb2hC3 
Apple: https://apple.co/3uyFrzC 
Amazon: https://bit.ly/3Fxz99C 
Podbean: https://bit.ly/3hbBPAn 
👉 Please support this podcast by checking out our show sponsor FoodPak 
👉 If you have any questions or feedback I would love to hear from you hayden@thepackheavypodcast.com