The Phorest Blog

Phorest Salon Software
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The Phorest Blog

Join us today on the Phorest Blog and learn how to grow your salon or spa business with our very latest innovative salon management tips, tricks and advice!

  1. 1 DAY AGO

    Influencers Vs Celebrity Endorsements: What’s Best for Your Salon, Clinic, or Spa?

    In recent years, the dynamics of marketing have changed. In the early 2000s, celebrity endorsements dominated the scene: Emma Stone for Revlon and Eva Longoria for L’Oreal Paris, to name but a few… however, now more than ever, influencers are growing in popularity as the must-have marketing tool in the hair and beauty industry.  Why? Because in an ever-evolving digital landscape, influencers are more trusted and relatable than traditional celebrities. The result? A cohort of brand representatives that typically drive more meaningful engagement-the most important metric in any online marketing strategy.  But which option will deliver the most optimal results for your salon, spa, or clinic business? To read the blog, click here. Published on November 1, 2024 by Eilish Boyle Interested in learning more about the ins & outs of social media marketing? Click here to get your free copy of the Salon Owners Guide to Social Media Marketing!

    11 min

  2. NOV 29

    Providing Access To Salon & Spa Services For Clients With Disabilities

    Did you know that an estimated 1.8 billion people around the world experience some form of disability? That’s around 13% of the global population. Many of whom are or could be, your clients. If your salon, clinic or spa is not accessible for people who have a disability, it means that you could be alienating a large number of potential clients without even knowing. As we explain the definition of disability, explore general guidelines and offer some advice on how you can make your space more accessible for people who are differently abled, it’s important to understand that creating a safe and open space where clients feel comfortable telling you what they need, and you being able to provide this, is vital. To read the blog, click here. Published on November 29, 2024 by Michelle Bolger Interested in learning more about inclusive salon management? Subscribe to the Phorest Blog or hit the follow button on the Phorest Blog podcast today!

    12 min

  3. NOV 21

    Welcome to The Pulse (Edition 2, Australia)

    Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. In this edition, we cover various topics, from industry celebrations to big trend predictions and some articles to get you thinking. To read the blog, click here. Published on November 11, 2024 by The Phorest Team How SMEs Can Use Founder-Generated Content To Connect With Customers The Power of Scent for Small Businesses Making The Cut – TAFE NSW Upskills Hairdressers for Barbershop Boom 2025 Beauty and Personal Care Trends Revealed 2024 AHIA Business Names the Best of the Best 5 Things You May Not Know That Are Affecting Your Clients’ Experience Small Business Staff Are Happier! Mastering the Hook: The Value in Training Your Salon Staff to Ask the Right Questions  Article Spotlight: How to Delicately Talk to Clients When You See an Abnormal Lesion Book Your Tickets for the Salon Owners Summit 2025

    6 min

  4. NOV 19

    Welcome to The Pulse (Edition 2, USA & CA)

    Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. As we move towards the end of the year and plan 2025, we’ve curated the latest insights, trends, and some Phorest client news that we think will enlighten and inspire you and your team.   To read the blog, click here. Published on November 11, 2024 by The Phorest Team   L’Oreal Unveils New Biotech-Based Ingredients That Could Change The Future Of The Beauty Industry Tips For Capturing Better Social Media Content Is Your Service Pricing Holding You Back From Profitability? Salon Visual Rules: The Golden Rules To Standing Out Black Beauty Founders Are Still Fighting For A Better Future Experimental Beauty Makes A Return At Paris Fashion Week California Mandates Textured Hair Education From Salon to Summit: Daniel Mason-Jones Client Experience Award Winners 2024

    7 min

  5. NOV 14

    Welcome to The Pulse (Edition 2, UK)

    Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!   To read the blog, click here. Published on November 11, 2024 by The Phorest Team   UK Salon Owner Toby Dicker’s interview following the budget on Sky News Autumn Budget 2024: What it Means for Hairdressers How to Engage Gen X: The Fastest Growing Beauty Spender 7 Tips for Maximising Sales This Festive Season How to Introduce Clients to Colour Amidst Bombardments and Blackouts, Kyiv’s Nail Salons Tell a Story of Human Endurance in Wartime Best Practice Guide Shared by BABTAC to Help Beauty Therapists Support Menopausal Clients Three Easy Recycling Wins for Busy Hair Salons How Premium Pricing Can Elevate Your Salon Brand Phorest’s Annual Client Experience Award Winners Announced! Salon Owners Summit Speaker Announcement Learn more about Sara Cheeney & Starbox Charity

    8 min

  6. NOV 12

    Welcome to The Pulse (Edition 2, Ireland)

    Welcome to The Pulse, your quarterly Phorest news round-up bringing you the latest industry insights and updates. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in one place. So grab a coffee, sit back, relax, and dive into the industry news that matters to you, your team, and your business – keeping your finger on The Pulse!   To read the blog, click here. Published on November 11, 2024 by The Phorest Team   Hair and Beauty Professionals Take Part in SME Protest March in Dublin Joined by Phorest Staff How to Engage Gen X: The Fastest Growing Beauty Spender How to Introduce Clients to Colour Amidst Bombardments and Blackouts, Kyiv’s Nail Salons Tell a Story of Human Endurance in Wartime 7 Tips for Maximising Sales This Festive Season Three Easy Recycling Wins for Busy Hair Salons How Premium Pricing Can Elevate Your Salon Brand Phorest’s Annual Client Experience Award Winners Announced! Salon Owners Summit Speaker Announcement

    8 min

  7. OCT 31

    Expanding to a Second Location: How to Know When Your Salon Business is Ready

    Opening a second business location doesn’t come without its challenges. Moving from a single to a multi-location business can be tough and must not be done without a robust strategy in mind. In an interview conducted by Avril from the Phorest team, Nate — owner of Luxe Lancaster and Luxe Lititz, two full-service hair and beauty salons located in Pennsylvania, USA— offered some valuable insights on knowing when your salon is ready for growth, the challenges you may face, and the key factors to focus on when scaling your business. To read the blog, click here. Published on October 18, 2024 by Nate Fox Interested in hearing more from multi-location salon owners that use Phorest? Browse our case studies!

    10 min

  8. OCT 29

    7 Ways Phorest Salon Software Keeps Your Business Cyber-Secure

    In a world where cyber threats and data breaches are more pervasive than ever, keeping your salon, clinic, or spa protected, both online and offline, is crucial. Salon clients are becoming increasingly conscious of how their personal information is handled, and as a business owner, it’s your responsibility to protect them.  At Phorest, we’re committed to safer software solutions for the professional hair and beauty industry, allowing you to focus on serving clients and running a business that thrives without having to worry about whether your system and data are safe and secure. To read the blog, click here. Published on October 4, 2024 by Avril Kealy Want to partner with a salon software that takes your data and security seriously? Book your no-obligation Phorest demo today!

    9 min
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About

Join us today on the Phorest Blog and learn how to grow your salon or spa business with our very latest innovative salon management tips, tricks and advice!

Information

  • Creator
    Phorest Salon Software
  • Years Active
    2016 - 2024
  • Episodes
    147
  • Rating
    Clean
  • Copyright
    © Copyright 2022. All rights reserved.
  • Show Website
    The Phorest Blog

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