12 episodes

The Photo Opp Podcast is hosted by photographer, editor and marketer Megan Breukelman. Helping photographers grow and scale their photography businesses. Join me in exploring different ways to market your photography brand, bring in new clients, create a valuable experience, and grow your overall photography business. We're investigating different avenues of the photo industry with photographers, marketers, entrepreneurs and more.

The Photo Opp Podcast: Finding Opportunity in Photography Megan Breukelman

    • Visual Arts

The Photo Opp Podcast is hosted by photographer, editor and marketer Megan Breukelman. Helping photographers grow and scale their photography businesses. Join me in exploring different ways to market your photography brand, bring in new clients, create a valuable experience, and grow your overall photography business. We're investigating different avenues of the photo industry with photographers, marketers, entrepreneurs and more.

    POP #11: Branding & Marketing Your Wedding Photography Business | Guest: Joy Michelle

    POP #11: Branding & Marketing Your Wedding Photography Business | Guest: Joy Michelle

    Today’s episode of the Photo Opp Podcast covers branding and marketing with photographer, YouTuber and educator Joy Michelle. Recorded during the coronavirus pandemic, we’re chatting about how photographers can flesh out and define their brand, expand their marketing and more. We’re chatting about:

    • Defining your wedding photography brand

    • Building out a client experience for couples

    • Taking some time to reset during crisis

    • Staying motivated during COVID-19

    • SO much more!

    If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

    Handy Dandy Resources:


    Joy Michelle Photography
    Joy Michelle’s      YouTube Channel
    @joyymichelle
    Photo Boss with      Joy Michelle
    What’s in Joy’s camera      bag
    Hook      & Book Brides
    Attract      More Dream Brides Guide
    Save 20% on HoneyBook

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    Join the Community:

    Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.

    • 34 min
    POP #10: Growing a Fashion Photography Business in a Time of Crisis | Guest: Olivia Bossert

    POP #10: Growing a Fashion Photography Business in a Time of Crisis | Guest: Olivia Bossert

    Today’s episode of the Photo Opp Podcast goes off-script in a candid conversation with fashion photographer and educator Olivia Bossert. In the midst of the coronavirus pandemic, we’re focusing on growing your fashion photography business – even in times of crisis:

    • What to be doing next in your fashion photography business

    • Gaining fashion photography clients no matter where you live

    • Weathering the storm through the coronavirus pandemic

    • SO much more!

    If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

    Handy Dandy Resources:


    Olivia Bossert
    @oliviabossert
    It Starts with      a Click
    Your      First Fashion Photography Client
    Olivia on Pinterest
    Olivia’s Freebies

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    Join the Community:

    Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.

    • 41 min
    POP #9: Ensuring Stability in Your Photography Business | Guest: Rachel Brenke of The Lawtog

    POP #9: Ensuring Stability in Your Photography Business | Guest: Rachel Brenke of The Lawtog

    Today’s episode of the Photo Opp Podcast covers a WHOLE bunch of good stuff, plus we touch down on some of the issues photographers are facing in the coronavirus/COVID-19 pandemic. Our guest Rachel Brenke breaks down:

    • Contracts

    • Insurance

    • Housekeeping items for your business

    • Creating stability in a freelance schedule

    • Scaling and outsourcing

    • And a whole lot more!

    If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

    Handy Dandy Resources:


    The Lawtog
    Rachel Brenke
    DIY Legal Business Audit Checklist

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    Join the Community:

    Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.

    • 33 min
    POP #8: Including LGBTQ+ Clients in Your Wedding Photography Business | Guest: Kirsten & Maria Palladino at Equally Wed

    POP #8: Including LGBTQ+ Clients in Your Wedding Photography Business | Guest: Kirsten & Maria Palladino at Equally Wed

    Today’s episode of the Photo Opp Podcast covers creating an inclusive and diverse wedding photography business with Kirsten & Maria of Equally Wed. We’re covering:

    • Creating safe spaces for LGBTQ+ clients in your business

    • Using thoughtful language for a comfortable environment

    • Creating community with likeminded vendors

    • Avoiding tokenization of LGBTQ+ clients

    • Education & the Equally Wed Certification

    • So much more!

    If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

    Handy Dandy Resources:


    Equally Wed
    Equally Wed Pro Certification
    @equallywed on Instagram

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    Follow the Host:


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    Join the Community:

    Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.

    • 40 min
    POP #7: Crafting a Comfortable & Creative Client Experience | Guest: Jessica Hunt

    POP #7: Crafting a Comfortable & Creative Client Experience | Guest: Jessica Hunt

    Today’s episode of the Photo Opp Podcast talks about client experience, getting published, and creating a comfortable space for your wedding couples. We chat with real-life unicorn Jessica Hunt about:

    • How and where to get published

    • What publishing can do for your brand

    • Building a comfortable client experience

    • Building a welcoming brand in a conservative market

    • Plus: We chat about recent changes with the Knot & Pinterest regarding plantation weddings

    • SO much more!

    If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

    Handy Dandy Resources:


    Two Bright Lights
    Jessica Hunt
    @jhuntphotos

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    Join the Community:

    Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.

    • 55 min
    POP #6: Copywriting for Photographers | Guest: Ashlyn Carter of Ashlyn Writes

    POP #6: Copywriting for Photographers | Guest: Ashlyn Carter of Ashlyn Writes

    Today’s episode of the Photo Opp Podcast gets into the details of copywriting and brand messaging for photographers. The amazing Ashlyn Carter joins us to talk shop about:


    Differentiating your brand with copy
    Common mistakes photographers make with copywriting
    Finding your unique brand voice
    Resources for creatives to boost their copywriting
    How photography businesses are impacted by copywriting
    Soooooo much more!

    If you are a new listener to Photo Opp, I’d love to hear from you. DM me @meganbreukelman with any questions or ideas, and join the Facebook Group for meaningful discourse within the community.

    Handy Dandy Resources:


    Ashlyn Writes
    Free Resources
    Ashlyn’s Blog
    Brand Voice Starter Pack
    44 Questions Your Website Must Answer
    Google Docs Website Copy Template
    @ashlynscarter

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    Join the Community:

    Join the Photo Opp Podcast Facebook Group to get involved with the community, create meaningful discussion with other photographers, learn and grow.

    • 46 min

Customer Reviews

Nvsquig ,

Valuable for both hobby and professional photographers!

This podcast is either a great place to start your photography journey or check point if you’ve been doing things for a few years and want to make sure you’re on the right path! Megan is a great host and I’m excited to hear from all the folks she brings to the podcast!

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