96 episodes

Welcome to the Productpreneur Podcast where we help you launch and scale your product business. Learn from and get inspired by successful product entrepreneurs and the experts who help them. In each episode, we’ll share the latest trends, proven strategies and inside secrets of the product world – all designed to help you kill it with your own venture!

The Productpreneur Podcast Nicole de Larzac

    • Business
    • 5.0 • 35 Ratings

Welcome to the Productpreneur Podcast where we help you launch and scale your product business. Learn from and get inspired by successful product entrepreneurs and the experts who help them. In each episode, we’ll share the latest trends, proven strategies and inside secrets of the product world – all designed to help you kill it with your own venture!

    How to Name Your Brand with Grant Polachek

    How to Name Your Brand with Grant Polachek

    How do you find a unique, memorable name that speaks to your target audience?
     
    One that isn't taken and that also has an available domain?
     
    Brand naming is so important and there aren't many resources out there to help entrepreneurs in this area... until now.
     
    My guest this week is Grant Polachek, the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. They are also the world's leading crowdsource naming platform, supporting clients such as Nestle, Dell, Nuskin, and AutoNation.
     
    This episode is chock full of nuggets, including:
    What Squadhelp is and how it can help you name your brand Examples of a ‘strong domain’  Why finding the right brand name is important  The biggest challenges with naming your brand Tips for brainstorming brand names The one secret to finding a great brand name
    Enjoy the show!
     
    Connect with Grant Polachek
    Facebook: https://www.facebook.com/squadhelpinc/
    Twitter: https://twitter.com/squadhelp?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
    Website: https://www.squadhelp.com/ 
     
    Connect with Nicole de Larzac
    Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
    Website: https://nicoledelarzac.com/
    Instagram: https://www.instagram.com/nicoledelarzac/
    TikTok: https://www.tiktok.com/@nicoledelarzac
    Facebook: https://www.facebook.com/nicoledelarzac/
    LinkedIn: https://www.linkedin.com/in/nicolemarketer/
    Book a discovery call: https://calendly.com/ndelarzac/30min 
     
    Love the episodes?  Share this episode and give a 5-star review on Apple Podcasts.  Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance!  It helps other amazing people like you find the show! 
     
    Like the show?  Get updates on our newsletter via our website https://nicoledelarzac.com/
     

    • 32 min
    Increasing Sales Without Depending on Discounts with Andrew Forman

    Increasing Sales Without Depending on Discounts with Andrew Forman

    It’s the time of year when we start thinking about holiday promotions including Black Friday and Cyber Monday. But we also want to stray away from training our consumers to expect discounts.  So how can we increase our sales without using discounting? 
     
    My guest this week is Andrew Forman, a founder who has developed a solution for this.
     
    Andrew is the Founder and CEO of Givz. Prior to Givz, Andrew spent 6 years in investment banking and was the treasurer of a nonprofit organization. He holds an MBA from Harvard Business School and a BA in Mathematics and Economics from Hamilton College. He lives in New York, is a proud dad of a 3-year-old daughter and a 1-year-old son, and still tries to make time for recreational sports.
     
    This episode is chock full of nuggets, including:
    Andrew’s unconventional dive into entrepreneurship How he came up with Givz Are consumers more likely to want to give back in today’s economy and climate? The types of product businesses Givz benefits  How businesses can leverage Givz  Changing the way we give back
    Enjoy the show!
     
    Connect with Andrew Forman
    Instagram: https://www.instagram.com/getgivz/ 
    Facebook: https://www.facebook.com/getgivz 
    Twitter: https://twitter.com/getgivz 
    LinkedIn: https://www.linkedin.com/company/givz-inc/ 
    YouTube: https://www.youtube.com/channel/UCR55ZH8VQNuuMoha-RP2Fmw 
    TikTok: https://www.tiktok.com/@getgivz?is_from_webapp=1&sender_device=pc 
    Blog post: https://www.givz.com/blog/ecommerce-reporting 
    Website: https://www.givz.com 



    Connect with Nicole de Larzac
    Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
    Website: https://nicoledelarzac.com/
    Instagram: https://www.instagram.com/nicoledelarzac/
    TikTok: https://www.tiktok.com/@nicoledelarzac
    Facebook: https://www.facebook.com/nicoledelarzac/
    LinkedIn: https://www.linkedin.com/in/nicolemarketer/
    Book a discovery call: https://calendly.com/ndelarzac/30min 
     
    Love the episodes?  Share this episode and give a 5-star review on Apple Podcasts.  Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance!  It helps other amazing people like you find the show! 
     
    Like the show?  Get updates on our newsletter via our website https://nicoledelarzac.com/

    • 28 min
    How Launching a Product has Helped this Service-based Business with Danielle Binns

    How Launching a Product has Helped this Service-based Business with Danielle Binns

    Do you have a service-business and wonder how offering a product might help you further serve your clients?
     
    My guest this week is Danielle Binns, who created her product suite out of the need to help the clients she serves in her nutrition business.
     
    Danielle Binns is a Certified Nutritionist, Picky Eating Expert, and Company Wellness Consultant. She's also a mom of three who has over 15 years of experience working in the corporate world and experienced picky eating firsthand with her first daughter. Today she has helped thousands of families (and employees) around the world adopt healthier habits. With her revolutionary Curious Cookie mealtime games, kids are trying new foods faster and without a fight. Every family needs them on their kitchen table.
     
    This episode is chock full of nuggets, including:
    Danielle’s journey to becoming a product-based business owner How Danielle developed her products and what need they serve Why having a product-based business is beneficial for her service-based business How Danielle is scaling her business today  How families and kids’ lives have changed thanks to her product
    Enjoy the show!
     
    Connect with Danielle Binns
    Instagram: https://www.instagram.com/daniellebinnsnutrition/
    Website: www.daniellebinns.com
    The Curious Cookie Mat or Cards: www.curiouscookiekids.com
    Connect with Nicole de Larzac
    Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
    Website: https://nicoledelarzac.com/
    Instagram: https://www.instagram.com/nicoledelarzac/
    TikTok: https://www.tiktok.com/@nicoledelarzac
    Facebook: https://www.facebook.com/nicoledelarzac/
    LinkedIn: https://www.linkedin.com/in/nicolemarketer/
    Book a discovery call: https://calendly.com/ndelarzac/30min 
     
    Love the episodes?  Share this episode and give a 5-star review on Apple Podcasts.  Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance!  It helps other amazing people like you find the show! 
     
    Like the show?  Get updates on our newsletter via our website https://nicoledelarzac.com/

    • 30 min
    LLUNA: Changing the Landscape of Employee Engagement with Jess Podgajny

    LLUNA: Changing the Landscape of Employee Engagement with Jess Podgajny

    We spend most of our time at work or working within our teams and on our own businesses. So, why is employee engagement so important? 
     
    Whether you’re a small team of entrepreneurs, a large corporation, or have a right-hand person that helps you with your day-to-day tasks, how your team members feel and enjoy their work is important.
     
    Jess Podgajny is a mom, culture curator, podcast host, and the co-founder & CEO of LLUNA - technology to personalize the employee experience. She challenges companies to reimagine the employee experience – introducing a data-driven technology process that makes room for work designed for life. Her passion for people and business fuels her mission to personalize the future of work. Jess and her family live outside Philadelphia, PA and when not helping companies better attract, engage, and retain talent, Jess can be found enjoying one of the many incredible restaurants in and around Philly.
     
    This episode is chock full of nuggets, including:
    The inception and creation of LLUNA What led Jess to launch a service like this and how she developed it How Jess launched it strategically  The personalization of work Why it’s important for companies to personalize their employee experience  The process of getting angel investors  How Jess plans to grow and evolve LLUNA
    Enjoy the show!
     
    Links mentioned in the show:
    LinkedIn: https://www.linkedin.com/company/llunalife
    Instagram: https://www.instagram.com/llunalife
    Twitter: https://twitter.com/llunalife
    Website: hellolluna.com
    www.bubble.io 
     
    Connect with Nicole de Larzac
    Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
    Website: https://nicoledelarzac.com/
    Instagram: https://www.instagram.com/nicoledelarzac/
    TikTok: https://www.tiktok.com/@nicoledelarzac
    Facebook: https://www.facebook.com/nicoledelarzac/
    LinkedIn: https://www.linkedin.com/in/nicolemarketer/
    Book a discovery call: https://calendly.com/ndelarzac/30min 
     
    Love the episodes?  Share this episode and give a 5-star review on Apple Podcasts.  Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance!  It helps other amazing people like you find the show! 
     
    Like the show?  Get updates on our newsletter via our website https://nicoledelarzac.com/

    • 35 min
    Introducing Wove: Reinventing the Engagement Ring Experience with Brian Elliott

    Introducing Wove: Reinventing the Engagement Ring Experience with Brian Elliott

    Have you ever thought about how you could change an outdated consumer experience that we take for granted as being the way it is? 
     
    Think of companies who've done this, like Uber for taxis or PayPal for payment. In this episode, you're going to be inspired by Brian Elliot, the co-founder of Wove, a company that has reinvented the way we design and buy engagement rings.  
     
    Brian Elliott is a Serial Entrepreneur with a passion for reinventing outdated consumer experiences.
     
    He is currently a Co-founder at Wove where he focuses on Digital Product, UX and Marketing. He previously worked in 2 Venture-backed consumer startups—1 as a Founder and 1 as an early employee. Prior to this, Brian served as a Platoon Leader in the U.S. Army’s 75th Ranger Regiment, leading a team of 40 Special Operators in unconventional environments around the World.
     
    In his free time, Brian enjoys kayaking the Charles River in Boston and writing comedy sketches.
     
    This episode is chock full of nuggets, including:
    How Brian got into entrepreneurship  The hesitations consumers initially  have about Wove The challenges Brian and his team faced while developing Wove Their launch process and getting referrals  Building their brand awareness Raising capital
    Enjoy the show!
     
    Links mentioned in the show:
    Website http://www.wovemade.com/
    LinkedIn https://www.linkedin.com/in/briancelliott/
    Instagram https://www.instagram.com/wove_made/?hl=en
     
    Connect with Nicole de Larzac
    Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
    Website: https://nicoledelarzac.com/
    Instagram: https://www.instagram.com/nicoledelarzac/
    TikTok: https://www.tiktok.com/@nicoledelarzac
    Facebook: https://www.facebook.com/nicoledelarzac/
    LinkedIn: https://www.linkedin.com/in/nicolemarketer/
    Book a discovery call: https://calendly.com/ndelarzac/30min 
     
    Love the episodes?  Share this episode and give a 5-star review on Apple Podcasts.  Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance!  It helps other amazing people like you find the show! 
     
    Like the show?  Get updates on our newsletter via our website https://nicoledelarzac.com/

    • 39 min
    Building a Magnetic Brand with Anna Lozano

    Building a Magnetic Brand with Anna Lozano

    How do you build a magnetic brand? What’s the secret sauce behind landing dream collaborations and scaling your product-based business?  Why is mastering your mindset the foundation for all successful businesses?
     
    You’re going to love this episode with Anna Lozano. Anna co-founded Love Powered Co., an affirmation company that brings mindfulness to families around the world. She has experienced big success (and challenges!) in product-based business, network marketing, and coaching over the last 12+ years that have made her some sort of magician when it comes to mentoring other female entrepreneurs in embodying their own success stories. 
     
    What’s your big vision? Whether it’s to start, scale, or sell the business of your wildest dreams - she is here to support you!
     
    This episode is chock full of nuggets, including:
    Anna’s uncommon journey into entrepreneurship How to build a magnetic brand Balancing masculine and feminine energies  The power of outsourcing  Being okay with hearing ‘no’ Partnering with Jillian Harris Tips for selling your product-based company Scaling your brand awareness
    Enjoy the show!
     
    Links mentioned in the show:
    Instagram: Www.instagram.com/_annalozano
    Instagram: https://www.instagram.com/lovepoweredco/
    Website: https://www.lovepoweredco.com/
     
    Connect with Nicole de Larzac
    Join the free Facebook Community: https://www.facebook.com/groups/theproductpreneur/
    Website: https://nicoledelarzac.com/
    Instagram: https://www.instagram.com/nicoledelarzac/
    TikTok: https://www.tiktok.com/@nicoledelarzac
    Facebook: https://www.facebook.com/nicoledelarzac/
    LinkedIn: https://www.linkedin.com/in/nicolemarketer/
    Book a discovery call: https://calendly.com/ndelarzac/30min 
     
    Love the episodes?  Share this episode and give a 5-star review on Apple Podcasts.  Or if you have an Android, use this link: RateThisPodcast.com/productpreneur Thank you in advance!  It helps other amazing people like you find the show! 

    Like the show?  Get updates on our newsletter via our website https://nicoledelarzac.com/

    • 53 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

nicky-dee ,

Awesome 100th Episode!

Enjoyed listening to other phenomenal women entrepreneurs! Definitely makes me feel inspired to stay the course with my small business!

lbw23 ,

So much great info!

This podcast is just chock full of great info for women entrepreneurs looking to grow their product based businesses. Nicole hosts such a diverse group of guest who all have amazing tips and ideas!

svcopy ,

Is it selfish to want to keep all these gems to myself?

Nicole and her guests so generously share ideas and real deal strategies for growing a product-based business. She's my number one recommendation (even though I wish I could keep all these goodies just for me.)

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