83 episodes

Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!

The Productpreneur Podcast Nicole de Larzac

    • Business
    • 5.0 • 34 Ratings

Learn from and get inspired by women entrepreneurs killing it with their product businesses. Hosted by Nicole de Larzac, product development and marketing coach and mom of 3, Nicole interviews female product-preneurs and experts and shares the latest trends, proven strategies and inside secrets of the product world – all designed to give you greater confidence to create your own success through a product venture!

    The Secrets to Getting Listed at Retailers

    The Secrets to Getting Listed at Retailers

    For many people, getting listed at retailers, especially the large ones, seems daunting. Approaching buyers and pitching to them can feel scary.
    I feel you and I’ve been there. I faced my share of rejections from buyers but I also managed to get into the largest chains in Australia based on a few key things…
    In this podcast, I share the secrets to getting listed at retailers, including the 5 key elements to include in your pitch.
    I hope this episode helps your products get listed!

    • 14 min
    10 Lessons I’ve Learned as an Entrepreneur

    10 Lessons I’ve Learned as an Entrepreneur

    Being a business owner has its highs and lows. Some days, you feel like throwing in the towel or just going back to bed. Other days, you’re on top of the world.
    But the experiences and even the lows you face are all part of the journey. The lessons are what makes it all worthwhile.
    In this episode, I talk about the 10 lessons I’ve learned as an entrepreneur. I wonder if you’ve experienced similar lessons. Tag me on Instagram @nicoledelarzac and let me know!

    • 18 min
    Pinterest for your Product Biz - Elaine Timms

    Pinterest for your Product Biz - Elaine Timms

    You might think that pinterest is just for creating crafts or planning a wedding. But actually, did you know that 90% of weekly Pinners make purchase decisions on Pinterest. (according to Hubspot)
    It’s never been a better time to start using Pinterest for your product business. And in this episode, you’ll learn from Elaine Timms, Pinterest marketing expert and strategist. She loves to simplify, educate, and empower female entrepreneurs to grow their businesses using Pinterest.
    elainetimms.com

    • 24 min
    Follow the Intuitive Nudge - Beth Geddio, State of Being Co

    Follow the Intuitive Nudge - Beth Geddio, State of Being Co

    In this episode, we speak with Beth Geddio, the Founder of the State of Being Co. - an affirmation candle company that is encouraging busy women through the senses to improve their thoughts, and improve their State of Being. Pivoting through the pandemic, Beth took her love for encouraging others in fitness, and live events, and brought it into hundreds of homes with candles.

    • 36 min
    How to Drive More Sales on Your Ecommerce Site

    How to Drive More Sales on Your Ecommerce Site

    In this episode, we talk about how to maximize your conversion on your website so that when people land on it, they are more likely to buy.

    We get into the magic formula for making consistent revenue and 10 ways to improve your website conversion so that you can start seeing more sales right away.

    • 18 min
    Break Through the Black Friday Clutter

    Break Through the Black Friday Clutter

    This is one of the busiest times of the year for product businesses, and also one of the most cluttered. It can be hard to break through all of the noise around the holiday season with your own promotion or message. But how can you reach our audience without the big ad spend?
    You CAN break through the clutter during the holidays if you have the right strategy.
    We’re going to cover:
    The importance of Black Friday
    Types of promotions beyond the discount
    How to break through the clutter

    • 25 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

lbw23 ,

So much great info!

This podcast is just chock full of great info for women entrepreneurs looking to grow their product based businesses. Nicole hosts such a diverse group of guest who all have amazing tips and ideas!

svcopy ,

Is it selfish to want to keep all these gems to myself?

Nicole and her guests so generously share ideas and real deal strategies for growing a product-based business. She's my number one recommendation (even though I wish I could keep all these goodies just for me.)

Tanya @ Ryse ,

Love this podcast!

I’m not a huge podcast listener but I find this one valuable as prepare to launch my product business. A diverse range of topics that a small business owner should be taking into consideration.

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